Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Mar-Jun 1926)
Leaf #:
00021
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 20, 1926 EXHIBITORS HERALD 15 \ 4»»f b»A. . \, . ^xt lO» ii'., V « \ «“. •"\>i \ « \ REGINALD O'*' *i »i ''^,i ^.^“i w'T*' “If" K»*,b ««' -u* extra ! Tie this picture right up with the popular Charleston for the greatest natural exploitation gag any picture has ever offered. The page reproduced here is only one of the many trade paper articles showing the wonderful money-making possibilities of Charleston tieups. It’s an honest-to-goodness, sure-fire, profit-maker that will keep the SRO sign working overtime. Book it now and round up the profit stampede that is sure to follow. from the Saturday Evening Post Story by Henry Irving Dodge Skinners Oress Suit with LAURA LA PLANTE “Safe to bill this as one of the year’s best comedice. Should pull ’em in any house.’’ Motion Picture News. “One of the moet allraclive comedies of the season. Will make any audience sereum.” Florence Theatre. — Pasatjlenu, Cal. “A peach of a picture. Continual smiles, chuckles and hone.st-to-goodness laughs.” Moving Picture W orld. “Another knockout. Another box-olTice hit. Surefire, wholesome, enlertuiniiig comedy.” Film Daily. A Wm. Seiler P RO D U C.T I O.N UNIVERSAL JEWEL.