Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Mar-Jun 1926)
Leaf #:
00027
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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rr Coolidge Sees No Need of More Blue Laws at Capital; President Believes Tendency Is Toward Liberalization — Upshaw Censorship Bill Hearing April 14; Kansas City Grand Jury Attacks Industry. Dannenberg’s Death Mourned by Industry Throughout World; Hundreds Offer Condolences— Posters as Important in Small Town as in Large City, Says Weil — “ShowMe” Exhibitors to Save Thousands When War Tax Is Removed. Ohio Exhibitors Open Fight Against Music License Fees; Senator Fess Pledges Close Study of Situation; M.P.T.O.A, Promises Theatres for Women’s Clubs’ National Music Contest — Columbia to Make 24 Pictures in Its Biggest Program. United Artists Releases 15 Next Year; Stars Are Added; Norma Talinadge, John Barrymore and Buster Keaton to Join United; Signing of Gloria Swanson Indicated — Large Bookings Follow Gotham Announcement for ’26-’27. Pro-Dis-Co Officials Complete Jensen & Von Herberg Circuit Purchase — Yost Maps Out Big Social Time for Fox’s Convention — “Danny’s” Death Brings Sense of Personal Loss to Spargo. Neilan Begins First of Series for Famous Soon; “Old Ironsides” Male Lead Chosen — Scenario Department Busy — Associated Exliibitors Adds Several Pictures to New Production Schedule. SECTIONS “Better Theatres" Section II “The Studio” 51 DEPARTMENTS Short Features 39 Presentation Acts 42 The Theatre 83 Service Talks on Pictures 89 Miss Brewster’s Millions . . . Two Can_ Play . . . Infatuation . . . The Wife Tamer . . . Kiki . . . Tramp, Tramp, Tramp. New? Pictures — 90 Spanking Breezes . . . Tlie Flaming Frontier . . . Wet Paint . . . Wireless Lizzie . . . The Dancer of Pans . . . Forbidden Waters . . . The Volga Boatman . .. Whispering Smith . . . Hell’s Highroad . . . Secret Orders . . . Newspictures. The Film Mart 96 Letters From Readers _...100 What the Picture Did for Me 101 Classified Advertising 113 Index to Product Announcements 99 FEATURES The Pictorial Section 31 Hollywood, by Ray Murray 30 New York, by John Spargo 30 Chicago, by Douglas Hodges 114 Purely Personal 93 Broadway 22 Vol. XXV i March 20, 1926 No. 1 Published Every Wednesday by EXHIBITORS HERALD COMPANY I Publication Office: 407 So. Dearborn St.. CHICAGO, U. S. A., Telephone Harrison 9248. Cable Address: Quigpubco Mastin J. Quiclbv, President Edwin S. Cuffokd, Secretary Geobce Clifford, Asst. Treasurer All editorial and business correspondence should be addressed to the Chicago office. Edwin S. Clilford, managing editor; George Clinord, business manager: William R. Weaver, associate editor; John S. Spargo, New York news editor. . > Subscription price: United States and its possessions, $3.00 a year; Canada, $4.S0 a yw; other parts of the world, $6.00 a conies 25 cents. Other publications: The Box Office Reco&d, published semi-annually and Better Theatres published monthly as supplements to Exhibitors Herald. Member Audit Board of Circulation. Copyright, 1926, by Exhibitors Herald Company. V 1-.S NEW YORK OFFICE S65 Fifth Ave. (Tel. Vanderbilt 3612-3613) James Beecroft, Manager LOS ANGELES OFFICE 5617 Hollywood Blvd. (Tel. Gladstone 3754) Murray, Manager J.