Exhibitors Herald (1926)

106 EXHIBITORS HERALD March 20, 1926 is just okay. Six reels. — Pioneer Pete, The Pioneer theatre, Amasa. Mich. — Small town patronage. THY NAME IS WOMAN: Barbara La Marr— Hoard great reports about this picture, giving it a high rating. To me it was too long dragged out, while I would consider it good owing to the parts being played very well. Eight reels. — Thomas V. Lewis, Town Hall theatre. Westboro, Mass. — General patronage. Paramount BEHIND THE FRONT: Special cast— Best yet, barring none. Broke records of “The Freshman” and "Charley's Aunt," which were top-notchers. If you want some quick money, here is one. Step on it and the picture will do the rest. Last but not least. Paramount will sell it so that you will have plenty for yourself. Seven reels. — B. B. Byard, Strand theatre, Eureka, Cal.— Laboring class patronage. THE WANDERER: Special cast — ^No drawing power. Paramount wants all first big Paramount pictures. I have lost money on them. Couldn’t get them in with heavy advertising. Pleased all who saw picture. Nine reels. — R. G. Chamberlain. Popular theatre, St. Cloud. Fla.— General patronage. THE ANCIENT HIGHWAY: Jack Holt— Had more good reports on this one than any picture I have run since the holidays, and I have run “The Pony Express,” "The Freshman" and several other specials. Paramount has a lot of good ones. — V. G. Secord, K. P. theatre, La Rue. O. — General patronage. THE ANCIENT HIGHWAY; Jack Holt— Another outdoor picture that pleased. Eight reels. — C. A. Marshall. Sunshine theatre. Darlington, Ind. — General patronage. THE AMERICAN VENUS: Esther Ralston— Story is not very strong but comedy, action, gowns and sets overcome this. It is really a beautiful picture. — T. F. Murphy, Shuler Auditorium, Raton, N. M. — General patronage. THE AMERICAN VENUS: Special cast— Wowl Boys, here is one to make you sit up and take notice. The most wonderful Technicolor of them all. And the ladies say they are all peaches. No, it is not vulgar, nor does it get risque. It's just an honest to goodness entertaining picture. Plenty of nudity, but done in such a way that you don’t notice it so much. You just say when it’s all over. “Gee, wasn't tha^ great?” — Jack Greene. New Geneseo theatre, Geneseo, 111. — Small town patronage. THE AMERICAN VENUS: Esther Ralston— Was sure glad that I played this picture. It seemed good to have people stop and tell us they liked it. — ^E. Saunders. Saunders theatre. Harvard, 111. — General patronage. MANNEQUIN: Special cast — A wonderful picture for entertainment but no good at box office. — ^W. L. Casey. Rex theatre, Bonners Ferry, Idaho.— General patronage. MANNEQUIN: Special cast — A real picture and all liked it. — Jack Greene, New Geneseo theatre, Geneseo, 111. — Small town patronage. MANNEQUIN : Dolores Costello — ^Entertaining picture that seemed to please the majority. — I. A. McCaskill, Crossett theatre, Crossett, Ark. — General patronage, THE VANISHING AMERICAN: Richard Dix — ^Wonderful production both from entertainment and box office value. Can get 50c admission for this one without a squawk. — W. L. Casey. Rex theatre. Bonners Ferry, Idaho. — General patronage. THE VANISHING AMERICAN: Richard Dix — I consider this the best feature I ever played. Ten reels. — Ed. Fuchs, Opera House, Marion, Wis. — General patronage. THE VANISHING AMERICAN; Richard Dix — This is a good picture. Will clean up any time. The best Paramount has made for some time. Richard Dix and Lois Wilson good. Noah Beery not as good as usual. Ten reels. — Palace Theatre Co., Inc., Lyric theatre, Frostburg, Md. — General satronage. A KISS FOR CINDERELLA: Betty Bronson— A picture of this type is impossible. Where the 'Uitertainment value is. I don’t know. Betty and Tom arc good, as are the rest of the cast, but ffhat a panning this one got, and it deserved all it got. Too long and too dry for the average fan. — Jack Greene, New Geneseo theatre, Geneseo, 111. — Small town patronage. A KISS FOR CINDERELLA: Betty Bronson— It takes all kinds of pictures for all kinds of people and this is a good picture for our kind Special to St. Patrick IRISH LUCK: Thomas Meiglian — Good. We did a nice business on this one in spite of the fact that we felt Meighan was losing out in our town. Play up Ireland in connection with your regular exploitation. Stand at the door when the show breaks. Listen to the Irishmen tell you what a fine picture it is. It even pleases the English. Seven reels. — B. B. BYARD, Strand tlieatre, Eureka, Cal.— Laboring class patronage. of people. — E. Saunders, Saunders theatre. Harvard, 111. — General patronage. A KISS FOR CINDERELLA: Betty Bronson — Except for the occasional close-ups of Miss Bronson, this is about the most consistently uninteresting picture we have shown this year. Had not the appeal that made "Peter Pan” worth while, but yet contains the elements that made the latter a failure at the box office. Ten reels.I. A. McCaskill, Crossett theatre, Crossett, Ark. — General patronage. THE GOLDEN PRINCESS: Betty Bronson— A rotten title to a peach of a picture. Everyone thought it would be another “Peter Pan.” Nine reels. — C. A. Marshall, Sunshine theatre, Darlington, Ind. — General patronage. THE GOLDEN PRINCESS: Betty Bronson-A corking good picture that all liked, but it failed to draw. For the following reasons I believe. First. Betty has been identified with fairy tales and the title "Golden Princess” sounded like a fairy tale and our folks will not tolerate a story that borders on the fairy tale stuff. Get Betty away from fairy tales or she won’t draw worth a nickle. If you have it bought, be sure to tell them that it's a Western and a good one. — Jack Greene, New Geneseo theatre, Geneseo, 111. — Small town patronage. SEVEN KEYS TO BALDPATE; Douglas MacLean — A very entertaining feature comedy. It is clean, entertaining comedy that will make them howl with laughter. Seven reels. — Krieghbaum Bros., Char-Bell theatre, Rochester, Ind. — General patronage. SEVEN KEYS TO BALDPATE: Douglas MacLean — This is good entertainment. MacLean is fine.— E. W. Swarthout, Palace theatre, Aurora, Ind. — General patronage. SEVEN KEYS TO BALDPATE: Douglas MacLean — Better than some say, but nothing to go wild about. Six reels. — C. A. Marshall. Sunshine theatre, Darlington, Ind. — General patronage. SEVEN KEYS TO BALDPATE: Douglas MacLean — A very clever and interesting comedy, but it is not the picture it was cracked up to be. Seven reels. — Ben Rovin, Amuse-U theatre, Springfield, III. — General patronage. WILD HORSE MESA: Jack Holt— This drew good, at 20 and 80 cents admission. Everyone pleased. Most all Zane Grey’s go over good. Ten reels. — Horace Emmerick, O. K. theatre. Lewisport, Ky. — Farming patronage. WILD HORSE MESA; Jack Holt— Okay in every way. Seven reels.C. A. Marshall. Sunshin theatre, Darlington, Ind. — General patronage. THE ENCHANTED HILL: Special cast— A very good Western with plenty of stuff the fans action, romance, etc. The title queered us on some business as they thought it was something foolish again. — Jack Greene, New Geneseo theatre, Geneseo, 111. — Small town patronage. THE ENCHANTED HILL: Jack Holt — Didn't do much business, but a very good picture. Seven reels. — F. C. A. Marshall, Sunshine theatre. Darlington, Ind. — General patronage. HANDS UP: Raymond Griffith— Not as funny as we or our customers expected. The general opinion was not so good. — Jack Greene, New Geneseo theatre, Geneseo, 111. — Small town patronage. WOMANHANDLED: Richard Dix— Pleased and did a good business. — E. Saunders, Saunders theatre, Harvard, 111. — General patronage. COBRA: Rudolph Valentino— Reports on this picture have not been the best, but for the life of me I don’t know why. It is a good picture and should go over well with any audience. — E, Saunders, Saunders theatre. Harvard, III. — General patronage. COBRA: Rudolph Valentino — A miserable story about a crooked woman and a man not worth hanging. No good for nobody. Seven reels. — C. A. Marshall, Sunshine theatre, Darlington. Ind. — General patronage. COBRA: Rudolph Valentino — Valentino plays a part but he does no acting, except the art of acting without seeming to act. It is a smooth play and smooth work which does not add anything to his fame. It paid last night. It will lose tonight. Seven reels. — ^A. J. Gibbons, EIlte-Kozy theatres, Metropolis, 111. — General patronage. COBRA: Rudolph Valentino — ^Very ordinary. Valentino's a dead bird here. Just a little posing instead of acting. You have to pay Paramount but don’t get much in return. Eight reels. — A. T. Fleming, Seneca theatre, Blakely, Ga. — Small town patronage. THAT ROYLE GIRL: Carol Dempster — Just a jazz story hardly suitable for small town. Dempster good but who told W. C. Fields he could act? Paramount got the receipts, we got the experience. Ten reels. — A. T. Fleming, Seneca theatre, Blakely, Ga. — Small town patronage. THAT ROYLE GIRL: Special cast — Patrons were well pleased with this picture. Played this picture three days and turned them away at every performance. W. C. Fields and Carol Dempster very good. Business excellent. Ten reels. — Robert Kessler, Benn theatre, Philadelphia, Pa. — General patronage. STAGE STRUCK: Gloria Swanson — Gloria ia sure a dead one. This picture is about the worst I have ever run. No entertainment value at all, CeJoring was evidently put in to save the picture but it don't do it. — W. L. Casey. Re.x theatre, Bonners Ferry, Idaho. — General patronage. STAGE STRUCK: Gloria Swanson — ^Technicolor was wonderful, but cannot say much for the rest of the picture. Flopped at the cash register, which ia the real critic. — Jack Greene, New Geneseo theatre, Geneseo, III. — Small town patronage. STAGE STRUCK Gloria Swanson — First night big, second day 40 i>er cent of first. Why? I dunno. — G. J. Ritter. Regent theatre, Bogota. N. J. — General patronage. STAGE STRUCK: Gloria Swanson — ^Am glad to hear that Gloria has left Paramount. Never made a bit of money with her. This picture was even worse than “Madam Sans Gene,” and it was bad enough. Would not please any place, regardless of what class of patronage. Seven reels. — Palace Theatre Co., Inc., Lyric theatre, Frostburg, Md. — General patronage. A KING ON MAIN STREET: Adolph Menjou Another lemon from Paramount. Ran both this one and "Stage Struck” same week. Both terrible. Seven reels. — Palace theatre. Co. Inc., Lyric theatre, Frostburg, Md. — General patronage. THE BEST PEOPLE; Special cast— A very good little light comedy drama. Will please. — Jack Greene, New Geneseo theatre, Geneseo. Ill— Small town patronage. PATHS TO PARADISE: Raymond Griffith— This picture is sure a very clever entertaining story and keeps the patrons in their seats. Good comments on same. Pleased 90 per cent. Six reels. — J. Holicnbak, Laberty theatre, Lynden. Wash. — General patronage. PATHS TO PARADISE: Raymond Griffith— A good crook comedy drama. Raymond Griffith and Betty Compson both good and the picture was interesting all the way through. Not as much comedy as expected from the reports in the HERALD, but everybody seemed satisfied and I heard no adverse reports. All in all. would call this a good picture for one night in any small town, although they charge you more than the picture is worth in comparison to others you can buy in the same class. Seven reels. — Ross & Miller, Community theatre. Surprise, Neb. — Country patronage. THE PONY EXPRESS: Special cast— The right kind for the small town. Historical and plenty of action and a good cast. Ten reels.— C. A. Marshall, Sunshine theatre, Darlington. Ind. — General patronage. THE PONY EXPRESS: Special cast— Here Is the type of picture the American public wants, as the box office will prove. It has comedy and romance with plenty of action. Drew very well. More like this one will be appreciated by all. — Jack Greene, New Geneseo theatre, Geneseo, III. — Small town patronage. THE PONY EXPRESS: Wallace BeeryHad