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EXHIBITORS HERALD
March 27, 1926
WHAT PRICE TOUCH DOWN: Sportlight— The entire reel was taken up with football. Good stuff for last fall or next fall. One reel. — Wm. E. Tragsdorf, Trags theatre, Neiilsville, Wis. — Small town patronage.
UNIVERSAL
AFTER A REPUTATION: I am after a reputation too now, since I ran that comedy. Two icels. — -H. B. Wood, Gem theatre. Calico Rock. Ark, — General patronage.
BADLY BROKE: Charles Puffy— As I said before, I claim that this big tub of lard is very good and would take Arbuckle’a place if they keep him in good stuff. This is a very good comedy with plenty of laughs. One reel. — Wm. E. Tragsdorf. Trags theatre, Neiilsville, Wis. — Small town patronage.
BUSTER BE GOOD: One of the Buster Brown comedies that proved very good. Tige is quite an attraction and the children are O. K. — Chas. Lee Hyde. Grand theatre, Pierre, S. D. — General patronage.
BUSTER BROWN COMEDIES: Best short features Universal has. Universal’s two reel Westerns and serials are O. K. too, but they have fallen down on their Centuries. Two reels. — L. P. Charles, Grand theatre, Chetek, Wis. — General patronage.
THE CALL OF HAZARD; Nice little 2 reel Western. — Wm. E. Tragsdorf, Trags theatre, Neiilsville, Wis. — Small town patronage.
THE CAT’S WHISKERS: Neely EdwardsFair comedy. Kids laughed. A few full grown chuckles. Evidently it will do as a filler. One
j-eel. H. G. Selk, Selk theatre, Scotia, Neb. —
Small town patronage.
CRYING FOR LOVE: Not much to this one. Below the average for Universal. Two reels.— R. D. Young, Polo theatre, Polo, III. — General patronage.
CUPID’S VICTORY: Fair. Two reels.R. Pfeiffer. Princess theatre, Chilton, Wis. — Small town patronage.
A DANGEROUS PEACH: Pretty good. Two reels.— Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage.
DOG BISCUITS: Arthur Lake — About as silly as most Universal comedies. One reel. — 'H. B. Wood, Gem theatre. Calico Rock, Ark.— General patronage.
DRY UP: Just 2,000 feet of film called comedy. Had a few laughs for the kids, that's all. Two reels.— W. J. Shoup, De Luxe theatre, Spearville, Kan. — Small town patronage.
FALLING DOWN: Wanda Wiley— Good comedy. Two reels. — H. G. Selk, Selk theatre, Scotia, Neb. — Small town patronage.
GETTING TRIMMED: Wanda Wiley— A pretty good comedy that got quite a few laughs from our audience. It may not be the best, but it is good at any rate. Two reels. — W. T. Davis & Son, Rialto theatre, Sharon, Wis. — General patronage.
CLASSIFIED^ Advertising ^
/ v 1
Five cents per word, payable in advance. Minimum charge, $1.00. Copy and checks should be addressed Classified Ad Dept. Exhibitors Herald, 407 So. Dearborn St., Chicago, 111.
THEATRES FOR SALE
FOR SALE: Most modern equipped Picture House for small town to be found. Brick building with modern living apartments on second floor. Will sell building or lease. Present owner 10 years. Possession at once. Address Family Theatre, Sheldon, 111.
THEATRE IN TOWN of 2,700, no competition. Big brick building, 500 seats, big stage: pipe organ. Most bcautihil tlieafrc i:i state, consderiiig size of town, Modern up-to-date, price $12,900. Ten year lease $40 per month. It’s making money. Forty miles from Indianapolis, Ind. Address Exhibitors Herald Box 509, 407 S. Dearborn St., Chicago, III.
FOR SALE CHEAP; Only theatre in thriving city, seats three hundred, fully equipped. Mild, healthy climate; great opportunity. Best reasons for selling. J. W. Owens, West Point, Va.
NEW COMBINATION THEATRE and commercial building consisting of 800 seat theatre, five stores and sixteen apartments in manufacturing city of 15,000, sixteen miles South of Chicago loop. Wonderful opportunity to acquire highly desirable property in rapidly growing Calumet" district. If interested, act quick. Address Exhibitors Herald, Box 609, 407 S. Dearborn St., Chicago, III.
THEATRE FOR SALE — Equipped with photo player. Powers projectors, American Seating Company upholstered chairs and other up-to-date equipment. Ten year lease on building, 25x115 auditorium with 300 seats, balcony 100 scats. Town of 4,000. Drawing patronage of 10,000; excellent schools, good roads, low taxes. Theatre been built and operated less than two years. Industrial town, including iron furnace, coal mines, etc. Excellent opportunity for man with brains. Reason for selling— ^on't know the business. Address Earle Hendren, LaFollette, Tennessee.
THEATRES WANTED
WANTED — To lease or purchase one or more theatres in the U. S. A. Give full particulars. Address Manager Rex Theatre, Box 352, Taber, Alberta, Canada.
ORGANS FOR SALE
BARGAINS in used Wurlitzers, Fotoplaycrs, Crenionas, Seeburgs, Reproduces, Kimballs, Kilgens, Robert Mortons. Also Grand, player or electric pianos. Buy, sell and exchange music rolls. D’ART RIDGE, 845 S. Wabash Avenue, Chicago, 111.
PROJECTOR REPAIRING
RUDOLPH L. FLEISCHER, now located at 845 S. Wabash Avenue, Room 612. Expert repairing done on all makes of projection machines. Estimates given in advance. All work guaranteed. Service at all hours. Shop phone Wabash 9045. Residence phone Mohawk 2091.
EQUIPMENT FOR SALE
FOR SALE; Coin changer machine, ‘‘Lightning.” Factory rebuilt. Also automatic ticket selling machine, 3 unit, factory rebuilt. Bargain. Atlas Movng Picture Co., 538 S. Dearborn St., Chicago, 111.
WE B'UY AND SELL used theatre chairs, all makes of machines, Generators, Frames and other theatre equipment. Be sure to get our rices before you buy or sell. United Theatre upply Co., 845 South Wabash Avenue, Chicago, III.
PEERLESS ARC CONTROLS, F*ct^ Rebuilt, sbeolutely guarsoteed. Bargaia. Hertner generator, Double SO Amp., 230 Volt, S Phaae. Atlas Moving Picture Company, S38 So. Dearborn Sl, Chicago, 111.
FOR SALE: 2 Simplex latest Style Type S lamphouses — perfect condition. . Bamin. Atlas Moving Picture Company, 538 So. Dearborn St. Chicago, III.
FOR SALS: 2,000 heavy five and seven ply veneer chairs, brand new, at 40 per cent less than factory price. Very good bargains in used upholstered and veneered chairs and other theatre equipment. Address Illinois Theatre Eqtdpment Company, 12 East Ninth St., Chicago, It!.
FOR SALE: Approximately 270 7-p!y new veneer chairs. Also generatcr, frames and used projectiriR machines Bargains. Atlas Mevipi Picture Company, 534 S. Dearborn St., Chicago, III.
500 BRAND NEW genuine quarter sawed oak heavy duty roll top theatre chairs. Very cheap. C. G. Demel, 845 South State Street, Chicago, 111.
LETTERS From Readers
A forum at which the cKhibitor is invited to express his opinion on matters of current interest. Brevity adds forcefulness to any statement. Unsigned letters will not be printed.
So This Is Nebraska!
NELIGH, NEB.— To the Editor: After reading Brother O’Hara’s call down of tliat Montana Cowboy, I went over to sec him. He had called down some, but believe me he had drank all of his Bee Wine before he got that way. I think the real reason for his poor judgment of the picture was that he drank too much of that hootch that these bees make. I will tell you about them.
You see, these bees are something new in the wine making line. You put these bees in a jar of water and give them a prune to eat. In the course of a week or two you have a good grade of pop or something like that left in the jar. So Frank tanked up on this and went out _to jud‘>-c pictures. You can see how this would handicap a man.
Then too, you know that this sand hill country kind of works on a man like Frank, so I can see how his judgment could be bad. You see, out in Frank’s town the sand blows all the time. In fact if you didn’t know this country you’d think that real people lived there, but they don’t. All he has over there to draw to is these sandhill cranes.
So far as the historical part of the argument goes, I don't think it makes any difference. Just as long as Frank’s bees keep up their good work, don’t expect any criticism from him.— Walt Bradley, Moon theatre, Neligh, Neb.
Thanks, and Best O’ Luck
ISABEL, KANS.— To the Editor: 1 closed the Larabee Opera House here on June 1, 1925, due to the fact that I could not do business enough to pay film rental of $7.50, which I consider reasonable enough on programs but which proved too high for what they would produce. We could have kept open if we could have had a shot at some of the big specials reasonably.
The average program at $7.50 would not make any money, and instead of giving us a shot at some of the specials at, say, double what we would pay on a program, $15, it was always, “We beg to advise^that our absolute minimum is $50, or $100.’’ .It is unreasonable' to believe that a special would be worth ten times the amount of a program in a small town.
St. Louis don’t need to be alarmed about being overseated at the rate of 1 seat to 7 persons. Lots of us small towm guys have 1 seat to the person. My population js 275 and my seating capacity is 210. Speak a word of cheer to the big town boys.
I will send you a photo of my Airdome as soon as it is completed, as I sure be* lieve the Herald has been a life saver. ’for me more than once. When I first. opened the Larabee Opera House the motion picture game was new to me.. I didn’t even know who sold pictures. • I had a friend, O. K. Mason, who had the old Colonial at Wichita. I turned to him for advice and he merely said, “Ledou, subscribe for the Exhibitor’s Herald, do a lot of reading, and you will make it alright.” I guess that was some mighty good advice, for 1 got along first rate.” — ^L. R. Ledou, Larabee theatre, Isabel, Kans.