Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Mar-Jun 1926)
Leaf #:
000413
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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14 EXHIBITORS HERALD April 10, 1926 '■° co^; ?f.°e When a comedy gets a review like this from SV L SO^.r^<V ^^rVO^. ^ a«5ij “It's got something, boys, it sure has got something.” r oO^^ \\v^ \.0 ^Vo'CV^ a ^ Tuxedo Comedies have “got something” that makes friends and added profits for you when you exploit them. And the other critics think the same thing: This is the best comedy brought out by Educational Pictures in a long time. The by-play is funny in the extreme, and the picture teems with action MOTION PICTURES TODAY. Action, gags that shoot straight to the bull’s eye of laughter, and fine acting “Home Cured” seems to prove up to every test which can be applied to the judgment of what will or will not score with screen patrons. MOTION PICTURE NEWS. •,£ AV® 0®-^^ xVv^ c\v ij& Y EDUCATIONAL FILM EXCHANGES, Inc. u:<iXlcrriCiZ ^^xXua.^^ “THE SPICE OFTHE PROGRAM" For foreign rights address Par Bast Film Corporation, 729 Seventh Avenue. New York. N. Y. Member, Motion Picture Producers and Distributors of America, IncWill H. Hays, President