Exhibitors Herald (1926)

20 EXHIBITORS HERALD April 10, 1926 henslve service will be offered the exhibitors. Says he: "We guarantee back of these pictures an ever bigger and better Pararnount service. Paramount service means that when you sign a contract for Paramount pictures our interest in your welfare has only begun. It means that the powerful forces of Paramount exploitation, publicity and advertising — a national campaign reaching fifty million people to the benefit of the entire motion picture industry — will be working for you. Full Cooperation Pledged "It insures perfect prints and an unfailing cooperation from Paramount exchanges. It brings you at cost the best in showman advertising aids. believe that Paramount 1926-27 pictures plus Paramount service are the greatest constructive force ever placed upon the motion picture market ” Included in the list of noted stars appearing in the birthday pictures, many of which, according to George W Weeks, general manager of the departnicnt of distribution, will be ^^unques* ^onably of roadshow class," will be Thomas Meighan, Adolphe Menjou, Florence Vidor, Clive Brook, Emil Jannings, Eddie Cantor, Dorothy Gish, Gilda Gray, Margaret Morris, Esther Ralston, W. C. Fields, Bebe Daniels, Gloria Swanson, Richard Dix, Raymond Griffith, Betty Bronson and Pola Negri. Harold Lloyd and Douglas MacLean will release their attractions through Paramount. Stock and Supporting Players Among the stock and supporting playBaxter, Percy Marmont, William Powell, Lois Moran, Ronald Colman, Louise Dresser, Noah and Wallace Beery, Helen Jerome Eddy, Allan Simpson, Eugene O’Brien, Ford Sterling, Louise Brooks, Mary Brian, Alice Joyce, Ralph Forbes, Neil Hamilton, Norman Trev^, Ricardo Cortez, Carol Dempster, Lya De Putti, Clara Bow, Ernest Torrence, Theodore Roberts, Arlette Marchal, Greta Nissen, William Collier, Jr., Louise Fazenda, Lois Wilson, Fay Lanphier, Wallace Beery and Raymond Hatton. Noted among the directors are D. W. Griffith, Marshall Neilan, Erich von Stroheim, who will also appear in pic tures, Maurice Tourneur, Allan Dwan James Cruze, Malcolm St. Clair, Herbert Brenon, William Beaudine, Sam Wood, Lewis Milestone, Clarence Badger, Clarence Brown, Victor Fleming Herbert Wilcox, Erie Kenton, William Wellman, Raoul Walsh, Gregory La Cava, Frank Lloyd, Eddie Sutherland, Fritz Lang and E. A. Dupont. During last year Paramount was sponsor for the greatest forward stride ever made in the introduction of new faces to the screen, and the new season’s group will reveal the fine results of what started as an experiment, says Mr. Lasky. Only recently the 16 Paramount junior stars completed their initial production and were graduated from the first school of motion picture acting— the first school to train potential stars. Variety is a predominating factor in the birthday group. There will be drama, romance, novelty, comedy, historical and Western epics and spectacle. There is in each picture, according to Mr. Lasky, a blending of two, three and four of these elements so that the greatest number of theatregoers may be appealed to. Pictures Announced Mr. Lasky has made definite announcement of the following pictures for release during the 12 months period beginning August 1 : Old Ironsides,” a roadshow attraction produced by James Cruze. This story of the American navy's fight against piracy will be enacted by Wallace Beery, George Bancroft, Esther Ralston, Johnnie Walker and a large cast. The story is by Laurence Stallings. Harry Carr and Walter Woods adapted it. “The Greatest Show on Earth,” another roadshow production based on the life of P. T. Barnum. Wallace Beery has been chosen for the role of the great showman. The story is by Monte Katterjohn who has worked for two years collecting material. "Padlocked” is a screen version of Rex Beach's powerful story of today's morals. Allan Dwan is directing a strong cast composed of Lois Moran, Louise Dresser, Beery, Helen Jerome Eddy and Allan Simpson. "Aloma” for Gilda Gray "Aloma of the South Seas" is the initial stellar attraction for Gilda Gray, famous dancer of the stage. Maurice Tourneur produced this picture of tropical love in Porto Rico. Supporting the star are Warner Baxter, Percy Marmont, William Powell and Julanne Johnston. "Aloma” was a stage hit. "Fine Manners,” the story of a chorus girl’s adventures in society, stars Gloria Swanson. Lewis Milestone is directing giis story by James A. Creelman and Frank Vreeland. The star has Eugene O’Brien as her leading man. "The Show Off,” the Broadway comedy success, will have Ford Sterling in the principal role with Louise Brooks and other big names in the cast. Malcolm St. Clair has been assigned the megaphone. ‘‘Beau^ Geste," a picture of roadshow caliber, is now being made on the Arizona desert by Herbert Brenon with a cast composed of Ronald Colman, Noah Beery, Alice Joyce, Neil Hamilton, Ralph Forbes, Mary Brian, Norman Trevor and hundreds of extras. "Beau Geste” is the sensational story of the French Foreign Legion by Percival Christopher Wren. Two Lloyd Comedies Two Harold Lloyd comedies are scheduled for the new year. These will be in the same vein as this premier comedian’s past successes such as "For Heaven’s sake" and "The Freshman.” Lloyd has returned to the Coast to begin work on the first of the two. "Glorifying the American Girl” will be the first of the love and beauty extravaganzas made under the personal supervision of Florenz Ziegfeld, Broadway’s rnost_ amazing showman. Allan Dwan will direct this picture with Esther Ralston, Clara Bow, Louise Brooks, Fay Lanphier and the Ziegfeld chorus in the cast. "Prosperity” will be Thomas Meighan’s first for the new season. Under present arrangements Lewis Milestone, who handled the megaphone on the star’s recent success, "The New Klondike,” will direct. "Prosperity” is a dramatic story of a man who tried to high hat New York. Three More Meighan Specials Meighan will contribute three more specials to the schedule. The finest J