Exhibitors Herald (1926)

50 EXHIBITORS HERALD PICTURES FOR THE ARMY ^HE government has employed experts to determine the habits of living that are assets to its men in the army service. Considerable wisdom has prompted the caution with which the government has effected rules and regulations for the enlisted men until now it is a common thing for people to point to the army methods as standard methods and army life as the most rigorous life. In line with this comes the report from Washington that motion picture shows operated by the war department had a total attendance of more than 4,8C0,000 last year. Nearly 100 theatres are operated by the government in the military posts and stations in the United States and the canal zone. A MAKER OF HARMONY 17 ASTER is past. With it came the ^ traditional Easter eggs for the children, the Easter lilies, the ritual and worship and last but not least the Easter music. This was the method used by the management of the Alhambra theatre, Canton, Ohio, in exploiting “The Lost World,” First National. By George! Page '’Pussyfoot'* A SCIENTIST has just made public the fact that one-half of a nearby planet “is dry as the Sahara desert.” Thus far Wayne B. Wheeler of the AntiSaloon league, has not claimed credit for it. ♦ ♦ * Charles Chaplin is a father for the second time, both boys. The future of pictures, comedy films at least, is assured. * ♦ * Singers Get the Scale Labor interests in Chicago are starting a radio broadcasting station. Wonder if they’ll pay the announcer double time for nights, holidays, Saturday afternoons and Sundays ? * * ♦ That loud laughter you hear is "Dad” sympathizing with the manufacturers of Easter finery who are bewailing the backward season. * ♦ ♦ Couldn’t Lick the Doctor A man down in Massachusetts who was Frankie Darro and Muriel Frances Dana were found to have doubles when these two children were selected in a contest to exploit Metro’s “Mike” in which the above named children are cast. The contest was held by Loew’s State theatre. St. Louis. Copy Service For Exhibitor House Organs House organ or newspaper publication rights to this copy is granted exhibitors by the “Herald” herewith. The music that is so useful in the harmonizing of thought and the recreating of weary bodies comes on Easter as compensation for long days and seemingly futile travail. But not only in the church this Easter was the music imparted to the people. It was appropriately served to them at the theatre in overture, choir and solo recital. THE GOAL IS HAPPINESS TN Chicago religious services are being A conducted on Sunday morning at various theatres while the congregations are diligent in establishing funds for the erection of their churches. It is a good sign of co-operation. After all there is little good reason if any for the theatre and the church not to co-operate. Their purpose is more in common than is at first supposed. The church serves as a place of worship. Worship is necessary to manv people that they may commune with God and thus receive spiritual strength with which to live with virtue. The theatre serves as a place of recreation for people that they may receive rnental and physical freedom from fatigue. They seek freedom from fatigue that they may be stronger and abler to live happily. But the aim of virtue is largely happiness. _ The theatre seeks to breed happiness in one way while the church seeks to do it in another. Both have a common goal. YOU MAY LAUGH AT A KING Once it was custom to bow to kings. People held the thought of the royal family in a curious reverence. One king began the legend that he ruled by divine right. He put a halo on his own head. Even King John of England, the man who caused the creation of the Magna t barter, tried to rule after the fashion of a superman. But John, incidentally, lost his head. But now people smile at kings; some even laugh. Once the theatre was a place where the actors were regarded as men too worthless to work. Now it is a place where the actors are regarded as artists of the ultimate degree. A Barrymore comes to town. Admirers turn out as if he were a president, yes, a king. The theatre has brought its own prestige to a high place by the worthiness of its ideals and the benefits of its service to mankind. April 10, 1926 declared “physically unfit for service” in the Gvil War has just passed his 104th birthday. Them wuz the times when men wuz men. ♦ ♦ * Charles E. Erbstein, the noted lawyer has returned from Europe with a valet and four Dresden Doll housemaids which ought to fill his quota under the immigration act. * * * SPRING POEM (April 1) My bloomin' lyre’s busted Ice hangs from its frame I still can sing An ode to spring But it don’t sound quite the same. * ♦ ♦ All prohibition agents are to be put under civil service. Well, we’re glad there's some hope of them being civil at least. * * ♦ The Germans are looking to some one to invent an engine that will burn a crude oil which is plentiful in that country; in other words, sew a pair of pants on this button. « * « Athletic Training School Trainer Signed by Roach Reger Cornell, athletic trainer and swiming expert on the Pacific coast, has been engaged by Hal Roach as an instructor Lr a special athletic training school which the Pathe producer has instituted at his West Coast studios. Cornell has been established in an office in the Roach studios and is supervising the athletic work of all the Hal Roach players, in addition to giving special swimming instruction. The training class is in session from 2:30 p. m. to 5:30, and is attended by a constant succession of popular students. Doubles Prehistoric