Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Mar-Jun 1926)
Leaf #:
000462
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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April 10, 1926 EXHIBITORS HERALD 63 ‘‘What the Picture Did For Me” VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright^ 1926 This is the original exhibitors* reports department^ established October 14, 1916. Beware of cheap, misleading imitations. *What the Picture Did for Me” is the one genuine source of exhibitor-written box office information. Address: “What the Picture Did for Me,** EXHIBITORS HERALD, 407 South Dearborn Street, Chicago, III, F. B. 0. THE TOUGH GUYs Fred Thomson — Here’s a pippin. Believe Fred and Silver get better all the time and the little boy in this helps about half. I think these juveniles in the cast add very much. — Carl Judge, Iris theatre, "WheBtland, Wyo. — Small town patronage. WHEN LOVE GROWS COLDs Mrs. Rudolph Valentino — A very elaborate dress show with Mrs. V. doing the mannequin stuff single handed. For its type it’s good, but too slow for the cowboys here. — H. E. Olson, Majestic theatre, Reedsburg. Wis. — Small town patronage. WHEN LOVE GROWS COLD: Mrs. Rudolph Valentino— This picture is worth showing and will satisfy mrst people. Seven reels. — 'W’m. Wiske, Community theatre. Red Granite, Wis. — Small town patronage. FLAMING WATERS: Malcolm McGregor— A very good melodrama, exceptionally well dirwted and acted. Very thrilling in spots. Business fairly good. Book it; it's one of the best. Seven reels. — Clarence F. Wagner, Bugg theatre, Chicago, 111. — Neighborhood patronage. FLAMING WATERS; Malcolm McGregor— A melodrama that will hold them to the final clinch. Great theme. Wonderful acting. What few good weeks we’ve had this winter have been mostly due to Gold Bonds. With one or two exceptions these have all registered at the box ofiice. — S. Olson, Majestic theatre, Reedsburg, Wis. — General patronage. FLAMING WATERS; Special cast--Have played five of these Gold Bond specials and they have proven to be very good. Played “Flaming Waters’’ two nights to a nice biisiness. Second night better than first, even though it was drizzling rain. Seven reels, — Winton W. Lowery. Strand theatre, Atmore, Ala. — Small town patronage. THE COWBOY MUSKETEER: Tom Tyler— Our first one with this star. A good Western. Tyler well received here. Five reels. — Fenton J. L«, Empress theatre, Glenrock, Wyoming. — Small town patronage. THE COWBOY MUSKETEER: Tom Tyler— Have run a couple of these Tyler specials and they are very satisfactory. Frankie Darrow, his pony and dog, with their comedy touches, help greatly to put it over. — Carl Judge, Iris theatre, Wheatland, Wyo. — Small town patronage. QUEEN OF DIAMONDS: Evelyn Brent^My favorite lady star in the beat she has made. P. B. O. seems to have the best drawing stars on the market. Evelyn is one of them. Gee, what a trio — Talmadge, Thomson and Brent. Evelyn Brent has never failed to please here, and each time I play her, my patrons ask me when another one is coming. Seems as if they cannot get enough of her. Six reels. — Chas. E. Lawrence, Star theatre, Tuckerman, Ark. — General patronage. THE WYOMING WILDCAT: Tom Tyler— This is my first one of Tom’s and if the rest of them are as good I won’t squawk. Nothing big, but a dandy little picture which will please the women as well as the men. Tom is a likely looking fellow and has a horse which is almost a ringer for Tony, Hope the kid, Frankie Darrow, and his cur dog appear in all of Tom’s future pictures, for they are very good. Five reels. — Wm. E. Tragadorf, Trags theatre, Neillsville, Wis. — Small town patronage. born to BATTLE: Tom Tylei--Here is a coming star, I believe. A real good looking chap end can fight, etc. Keep him in good stories and I believe he will be right at the top before long. I want to say right here that the best prints in the world come from F. B. O., not a scratch, patch or blemish have I ever noticed in one of their prints. Five reels. — Chas. B. Lawrence, Star theatre, Tuckerman, Ark. — General patronage. MAN RUSTLIN’: Bob Custer — A real good Western that pleased a good Saturday crowd. Bob is a mighty fine fellow to look at, and say. I notice he always picks real good looking chickens to play opposite him. Five r^ls. — Chas. E. Lawrence, Star theatre, Tuckerman, Ark. — General patronage. THAT MAN JACK : Bob Custer — Plenty of action Western stuff and he is as quick as Fred Thomson. Book it. Some came second night. I^ve reels. — C. L. Bisbee, Columbia theatre, Paynette. Wis. — General patronage. ALL AROUND FRYING PAN; Fred Thomson— 1 do not know whether or not I have sent in a report on this picture. I just want to be sure it is written up. The best old Fred has ever made. Thanks very much, Fred, for the framed autographed picture. It sure occupies the main spot in my box oiBce. Am anxious to play your "Tough Guy.” Six reels. — Chas. E. Lawrence. Star theatre, Tuckerman, Ark. — General patronage. ALL AROUND FRYING PAN: Fred Thomson — Extra good. Stay with the Westerns, Fred, you are making a hit. — S. H. Rich, Rich theatre. Montpelier, Idaho. ALL AROUND FRYING PAN: Fred Thomsen— Good Saturday picture for small town where Westerns are liked. Prints and service good out of Oklahoma City. Six reels. — George Herber, Opera House, Aimche, Okla. — Small town patronage. ALL AROUND FRYING PAN: Fred Thomson — A splendid Western picture that went over big. Silver King is a great drawing card. Six reels. — C. S. Watson, Electric theatre, Caldwell, Kan. — Community patronage. A MAN OP NERVE; Bob Custer. Some nice little Western worth running any place, especially in small Western towns. Bob is getting better all the time. All we need here is about 2 feet of rain next summer at the right time and we will be well fixed. Five reels. — R, Duba, Royal theatre, Kimball, S. D. — Genera! patronage. LET’S GO GALLAGHER; Tom Tyler— The first one we have ever played. If all the rest are as good as this one we can pay oS the big one. Good action picture for Saturday. Five reels. — Maloney & Wey, Orpheum theatre, St. Bernice, Ind. — Small town patronage. LET’S GO GALLAGHER: Tom l^ler — A good Saturday show. Frankie Darrow very good in this. No special but has a good drawing power. Appeal 90 per cent. Six reels. — C. W. Doctor, May theatre, Mayvllle, Wla. — Farmer patronage. LET’S GO GALLAGHER: Tom Tyler— A good little Western and will please. Five reels. — ^Wm. Wiske, Community theatre. Red Granite. Wis. — Small town patronage. JIMMIE'S MILLIONS: Richard Talmadge — Talmadge has plenty of action and suspense in this one. Has a very good plot and his stunts seem to please. Six reels. — C. 0. Peterson, Royal theatre, Saxon, Wis. — Small town patronage. SPEED WILD: Lefty Flynn — Good. Plenty of action and an intoresUng story. Five reels. — Dinsmore & Son, Majestic theatre, Weiner. Ark. — Small town patronage. THE FIGHTING DEMON: Richard Talmadge Fair program. Not much of a story. Some action. Pleased fairly well. Six reels. — Robert W. Hines, Hines theatre, Loyalton, S. D. — General patronage. THE WILD BULL’S LAIR: Fred W. Thomson— Fred is fine. Silver can’t be beat. Silver does some fine work and last reel is very thrilling. Five reels. — Robert W. Hines, Elines theatre, Loyalton, S. D. — General patronage. THE WILD BULL’S LAIR: Fred ThomThrills, laughter and action of all description. Throwing of bull very good by Fred. Fred and his horse certainly the prize. Both acted exceptionally well. Thanks to Fred for picture sent. We are very grateful. — J. W. Ryder, Jewel theatre, Verndale, Minn. MIDNIGHT MOLLY: Evelyn Brent — Miss Brent plays a dual role in this and does it to perfection. A short interesting picture of the right length. Six reels, — C. O. Peterson, Royal theatre, Saxon, Wis. — Smalt town patronage. MIDNIGHT MOLLY: Evelyn Brent— A deteotive story for Saturday night. Tone fair for Saturday night. Good appeal. Six reels.— C. W. Doctor, May theatre, Mayville, Wis.— General patronage. DARING LOVE Elaine Hammerstein — Much better than we e.xpected. The picture is mistitled. SAVE Section II. “The Box Office Record and Equipment Index” is published as Section 11 of this issue of the “Herald.” SAVE your copy of this issue. Although the special reserve supply of copies has been expanded for this issue of the “Record,” it is impossible to anticipate accurately the increase in duplicate orders due to addition of the “Equipment Index.” SAVE Section H.