Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Mar-Jun 1926)
Leaf #:
000463
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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64 EXHIBITORS HERALD accordini? to my estimation, as there’s nothing daring about it. Just a very good picture that should please anywhere. Six reels. — C. O. Peterson, Royal theatre, Saxon, Wis. — Small town patronage. THE BANDIT’S BABY: Fred Thomson— Westerns are popular in this town and Thomson is well liked by our patrons. This picture was better than the average and deserved better patronage. Six reels. — George W. Lee. Paramount theatre. Okanogan. Wash. — Small town patronage . THE TEXAS BEAR CAT: Bob Custer— Cold winds from north at 40 miles per hour kept them at home. No fault of picture. Bob's best picture to date. Five reels. — Robert W. Hines, Hines theatre, Loyalton. S. D. — General patronage. THE KEEPER OP THE BEES: Special cast— Here's a money maker if there ever was one. Can’t go wrong on it. Good picture, good cast, and better drawing power. By all means book it and go right after it. Results will show splendidly. If you don't get them on this one you won’t get them at all. Seven reels. — C. W. Doeter. May theatre, Mayville, Wis. — Farmer patronage. AFTER THE BALL: Special cast — A very pleasing picture, the plot of which is taken from the old song of the same name. A little old, but it’s good. Seven reels. — C. O. Peterson, Royal theatre. Saxon, Wis. — Small town patronage. THAT DEVIL QUEMADO: Fred ThomsonCostume stuff never hurt thi.s any. Everyone pronounced it the best Thomson yet, in spite of the fact that the leading lady was a dub. Thomson showed he could act and the show didn’t depend so much on Silver King. Run Pathe's "Haunted Honeymoon” with this and it made a splendid program. Five reels. — 'Dinsmore & Son, Majestic theatre, Weiner, Ark. — Small town patronage. First National MEMORY LANE: Eleanor Boardman — Very satisfactory entertainment. Pleased patrons and drew a little more than ordinary business. Seven reels. — C. W. Cupp, Royal theatre, Arkadelphia, Ark. — College town patronage. RAINBOW RILEY: Johnny Hines — This picture is a little under the average Johnny Hines picture. Yet it is very good. Good clean comedy that most everyone enj'oys. Business fairly good. Ran it a Sunday — for a laugh. Seven reels. — Special to Dick Talmadge THE BLUE STREAK (F. B. 0.) Richard Talmadge. — My favorite star in another knockout Dick, you are the only star that I know of that makes each picture better than the last. The only thing that I am afraid of is that If you do not quit getting better all the time, then ^vhat? Well, anyhow, you are one of my best drawing cards. I can always depend on a packed house when you show up. Keep up die good work. — CHARLES E. LAWRENCE, Star theatre, Tuckerman, Ark. Clarence F. Wagner, Bugg theatre, Chicago, III. — Neighborhood patronage. WINDS OF CHANCE: Special east — A dandy action drama of the north country, but not a big box office bet for me. — Carl Judge, Iris theatre, Wheatland, Wyo. — Small town patronage. THE GIRL FROM MONTMARTRE: Barbara LaMarr — A very good attraction but for some reason a big flop at the box office. Why, I really don’t know. The whole picture is very good. I ran it two days but was very much disappointed as to business. Eight reels. — Clarence F. Wagner, Bugg theatre, Chicago. 111. — Neighborhood patronage. THE SPLENDID ROAD: Anna Q. Nilsson — A very fine picture. Ran it two days to a pleased audience. Very good story, well directed and acted. Business was only fair, but it pleased, so I am satisfied. You can’t go wrong on this one. Go after it big, it’s all you can say about it. Eight reels. — Clarence F. Wagner. Bugg theatre, Chicago, 111. — Neighborhood patronage. CLASSIFIED: Corinne Griffith — Good plot. Good entertainment. Had many comments to the good. Business good. Seven reels. — Jack Cairns. Brooklyn theatre, Detroit, Mich. — General patronage. THE ONLY TRAILER SERVICE WITH ACTUAL SCENES from: the meoative April 10, 1926 THE PACE THAT THRILLS: Ben LyonsMighty fine action picture. Much better than title implies. Good comedy, bull fight, prize fights and auto races furnish thrills. Pleased all. Eight reels. — A. D. Stauchfield, Rae theatre, Ann Arbor Mich. — Neighborhood patronage. ’ SOULFIRE : Richard Barthelmess — An artis. tic production. Star very good in this type of emotional role. Finish too indefinite to be easily understood by the majority. Business only fair Nine reels.— A. D. Stauchfield, Rae theatre. Ann Arbor, Mich. — ^Neighborhood patronage. INF ATUATION ; Corinne Griffith— Business good on this picture, but attribute it mostly to star’s reputation and "Classifisd.” "Infatuation” hardly up to expectations but no adverse comments.— C. W. Cupp, Royal theatre, Arkadelphia I lege town patronage, ’ GRAUSTARK: Norma Talmadge — One of Nor mas best, because she forgets Norma most of the time. Being a famous story helps get them m. Settings elaborate and romantic. Support to_ the star very good. Business fair.— Carl Judge Ins theatre, Wheatland, Wyo.— Small town pat^ ronage . GRAUSTARK: Norma Talmadge— This kind of a story may go with the highbrows but not in the average neighborhood theatre. More costume bunk. Why do they make ’em ? Eight Cairns. Brooklyn theatre, Detroit' Mich. — Genera! patronage. THE DARK ANGEL: Viima Banky — To a high class audience this is a wonderful picture. In every respect a high class production. One that has entertainment written all over it, and especially adaptable to fine musical setting The Pubhx Theatre outfit of Memphis, the Paramount people, put this in their 20c house and a pic house. K The Dark Angel was a Paramount and the Dix picture a First National, the pictures would have been reversed. The 20c proposition like this works a serious hardship on the small town exhibitor who plays pictures of this calibre after the city papers slap the 20c admission news in tne race of the small town people. P. S Morris Regent theatre, Indianola, Miss. — General paU ronage. THE DARK ANGEL: Special cast— O. boys I What a picture! It's great. People came to see It the second time. Ronald Colman and Viima Banlv are great. I would class it as good as the best. Will more than please in any house, ^ack Cairns, Brooklyn theatre. Detroit, Mich. — General patronage. THE DARK ANGEL; Special cast— About one of the best on the weekly bill. Pleased all that saw It, m spite of rain and cold weather. Sight reels. M. J. Babin. Fairyland theatre. White Lastle. La. — General patronage. THE LADY: Norma Talmadge— I am a little late !n_ running this one. Had it bought for some time, and waited for a sure enough off night to put It on. It’s sad, and absolutely rotten. No drawing card at all. They will walk out on »t.— A. Mitchell. Dixie theatre. Russellville, ivy. — Small town patronage. FINE CLO'THESs Lewis Stone— Just fair business, No fault of the picture. I think the title hurt some, ^wis Stone is always good. Seven Cairns. Brooklyn theatre. Detroit, M 1C h .“-Gen e ral p atron age, THE MARRIAGE WHIRL: Corinne GriffithAnother big First National. There is no question about this being real up-to-date stuff, and goes over with a bang, they all like it regardless. Connne. I want to tell you how fine my patrons think you are, and we wish to tel! you that we think you are improving with each picture. Kenneth Harlan, you did the best ever, and others may be included under this same wording. Pictures like this, that are made wsli, wiil build new business. Seven reels.— W. E. Brenner. Cozy theatre, Winchester, Ind.— General patronage. THE LOST WORLD: Special cast — Very good novelty special ail right but it did not bring them in. Why, I don’t know, as the picture is good and everybody ought to see it. Spent extra money for advertising and didn’t get any of that back. Took in enough to pay rental and lights and Mai, worked for nothing two nights, and brought al! advertising out without results. Ten reels.— -R. Duba. Royal theatre, Kimball, S. D.— General patronage. THE LOST WORLD: Special cast— Broke rsc ords m my theatre for fifteen years. I doubled the price of admission and they simply mobbed me to get in. Played three days to S. R. O. Ten reels. — Jack Cairns. Brooklyn theatre, Detroit, Mich. — General patronage. A THIEF IN PARADISE: Ronaid Colman— A fairly interesting society drama. Beautiful costumes and sets. Good photography. Some