Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Mar-Jun 1926)
Leaf #:
000468
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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69 April 10, 1926 EXHIBITORS HERAL SALLY OF THE SAWDUST; Special cast— A picture you will long remember and one your natrons will praise and commend you for showing Too long, by far, for Saturday night, if you give two shows. Anyway most pictures of ten reels or longer would be better if shorts^d. Field’s acting cannot be praised too highly. Ten reels.— George W. Lee. Paramount theatre. Okanogan. Wash. — Small town patronage. Universal You fellows will remember Bill emoting by the hundred feet in this one.— A. B. Hancock, Columbia theatre. Columbia City, Ind.— General patronage. THE SADDLE HAWK: Hoot Gibson— Not so much. Five reels. — Dinsmore & Son, Majestic theatre, Weiner. Ark.— Small town patronage. THE STORM BREAKER; House Peters— A good picture for its type. A story of a fisherman's life. Seven reels.— R. Pfeiffer, Princess theatre, Chilton. Wis.— Small town patronage. LORRAINE OF THE LIONS; Special cash— Poorest one I have received from Universal this year. Seven reels.— L. C. Bottom. Lyric theatre. Ong, Neb. — General patronage. LORRAINE OF THE LIONS; Special cast— My patrons seemed to like this very much, judging from the comments, due to the fact that it was a little different from the average run. and that's what they want, something different. Not a special but a good program. Seven i-pels. Winton W. Lowery, Strand theatre. At more, Ala.— Small town patronage. UNDER WESTERN SKIES: Norman Kerry — A real good outdoor picture with plenty of action. Pleased the majority of our patrons. As usual, good Universal photography, clear, not hazy, like some of the companies’ pictures. It’s a good one day attraction. Book it. Seven reels.— Clarence F. Wagner, Bugg theatre, Chicago, 111. — Neighborhood patronage. UNDER WESTERN SKIES: Norman Kerry— This one pleased better than some of the other Jewels. It’s not a big production but it’s clean all the way. Mixed crowd. Seven reels. — C. W. Docter, May theatre, Mayville, Wis. — Farmer patronage. WESTERN PLUCK; Art Acord — Can't say much for this one. Had a good crowd but they seemed dissatisfied. Did not please the kids. Tone not so good. — C. W. Docter, May theatre, Mayville, Wis. — General patronage. triple ACTION; Pete Morrison— Morrison no star. Picture has no story. Very cheap, what they call a Blue Streak Western. Carl surely has enough cheap trashy Westerns. Let this one alone. Five reels. — C. W. Docter, May theatre, Mayville, Wis. — General patronage. TRIPLE ACTION; Pete Morrison — Good Western but Universal sent me such a bad print that when it came close to the end it didn’t give the patrons enough time to see that it was the end and jumped off like a serial and the reading, “The End," flashed on the screen. Should have had about 30 more feet of film to close up the end of this picture. Five reels. — R. Duba, Royal theatre, Kimball, S. D. — General patronage. THE SKY HIGH CORRAL; Art Acord— A Western as good as you want. Enough action and comedy to be entertaining. Five reels. — M. J. Babin, Fairyland theatre. White Castle. La. — General patronage. WHERE WAS Is Reginald Denny— Drew extra well and pleased them all. He surely keeps the crowd in an uproar every minute. Denny is one of our best drawing cards. Let's hope he keeps on making pictures as good or better. Seven reels. — C. W. Docter, May theatre, Mayville, V/is. — General patronage. THE HOME MAKER: Alice Joyce. Very good picture, especially for Sunday showing. Miss Joyce popular with our fans. Some complained the way the picture ended, but presume that was why they claimed it would start a red-hot discussion. Eight reels. — Clyde Allen, Casino theatre, Antwerp, N. Y. — Small town patronage. I'LL SHOW YOU THE TOWN; Reginald Denny — They did not come out to see this one at all, and we don't know why, for it is a good show. We would rate it at 70 per cent. Eight reels.— C. E. Hopkins. The Hopkins theatre. Cotter, Ark. — Small town patronage. WHAT HAPPENED TO JONES: Regdnald Denny — Bang. Another knockout comedy. It had our audience laughing from start to finish. Denny was very good. If you want to give your patrons a real laugh, book it ; if they can’t laugh, leave it alone. Seven reels. — Clarence F. Wagner, Bugg theatre, Chicago, 111. — Neighborhood patronage, THE WHITE OUTLAW: Jack Hoxte— Very good Western of better type, only too short for real good picture like that. Moves fast with action. The horse and dog give very good support to Jack Hoxie and it sure satisfied those who saw it. Good for Friday and Saturday. Five reels. — R. Duba, Royal theatre, Kimball. S. D. — Neighborhood patronage. THE CALL OP COURAGE: Art Acord— A Blue Streak Western. A good bet at the box office. Horse and dog very good in this. Print new. Audience well pleased. — C. W. Docter, May theatre, Mayville, Wis. — General patronage. BUSTIN’ THROUGH: Jack Hoxie— Fairly good one from Hoxie, who usually pleases our Saturday night crowd. — Clyde Allen, Casino theatre, Antwerp, N. Y. — Small town patronage. THE OUTLAW’S DAUGHTER: Special castMy, what a long way Carl's directors are straying away from an audience picture. This, I believe, takes the cake for the poorest the house has ever inflicted its audience with. Close-up after close-up without any apparent reason. Puts me in mind of Bill Hart and “Wild BillHickok." SPOOK RANCH: Hoot Gibson. Good Saturday night picture that appeared to please our crowd, as all of Hoot’s pictures do. Six ree^.— Clyde Allen, Casino theatre. Antwerp, N. Y. — Small town patronage. CALIFORNIA STRAIGHT AHEAD; Reginald Denny— I’ll chime right in with the rest and say it’s a dandy. Best auto race ever put on the screen. Denny is a draw here. Eight reels.— Henry Reeve. Star theatre, Menard, Tex. — Smalt town patronage. CALIFORNIA STRAIGHT AHEAD: _ Reginald Denny— This picture did well despite rainy weather. Will draw larger crowd on one night stand rather than two. Second day fell short. Bight reels. — Arden Ackert, Liberty theatre, Oakland, Cal.— General patronage. THE TORNADO: House Peters — We think this is a good picture. The flood scene great and Peters is a great star for us. Seven reels. — Maloney & Wey, Orpheum theatre, St. Bernice. Ind. — General patronage. THE TORNADO: House Peters — Good business. A splendid entertainment. Satisfied all. Rating about 90 per cent. Two reels.— Wm. Wiske, Community theatre. Red Granite, Wis. Small town patronage. WINE: Clara Bow — A little late in reporting this picture but glad to say that it is one of the best moral lessons offered to the public. Every man, woman and child should see it. The title will mislead some but great is the surprise of all after viewing it. A fine picture from every standpoint. Seven reels.— Chas. E. Lawrence, Star theatre, Tuckerman, Ark.— General patronage. THE PHANTOM OF THE OPERA: Lon Chaney — Some told us they liked it, others had nothing to say. Drew fair for three days last day best of all. Use your own judgment. Ten reels.— H. A. Davitts, Dixie theatre, Winona, Miss. — General patronage. THE FAMILY SECRET: Baby Peggy— Good picture. Everyone likes Baby Peggy, as far as the women and children are concerned ; however, you can’t satisfy harJ-boiled cowboys on a Saturday night, with a picture of this type.— Carl Veseth, Palace theatre. Malta, Montana.— General patronage. THE RED RIDER: Jack Hoxie — A real good picture of its kind. Jack Hoxie seems to go good in this class of stuff. Five reels.— Chas. E. Lawrence. Star theatre. Tuckerman, Ark.— General patronage.