Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Mar-Jun 1926)
Leaf #:
000470
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD 71 April 10, 1926 Cairns. Brooklyn thsatrs, Detroit, Mich.— General patronage. fashion reels in COLOR; Hoi>e Hampton —Beautifully done and extremely entertaining. Advise fellow exhibitors to play the three reels. Each reel ia about 600 feet long.— W. E. Burgess. Victory theatre, Scottsville. Va.— General patron age. good morning % Lloyd Hamilton — Good niehtl We are sure glad this is the last Hamilton „e have to run. although we do admit this was better than most of them. Turn «eK-Horn & Morgan, Star theatre, r-.ay Springs, Neb.— Small town patronage. good SPIRII^S! Educational Eilm Exchange comedies are as a whole very good. I think one of the best on the market. Two reels.— J. Hollenbeck, Liberty theatre, Lynden. Wash.Farm ing patronage. BAVE A HEART; Cameo — A fine single reel comedy. Cam?o comedies have been good so far. One reel.— C. O. Peterson, Royal theatre. Saxon, Wis_Small town patronage, LONESOME: Lloyd Hamilton — Our second time to play this comedy, Hamilton always pleases our comedy fans. Two reels.A. D. Stauchfield, Rae theatre, Ann Arbor, Mich.— Neighborhood patronage. THE MARIONETTTES: Hope Hampton— One of the most beautiful pictures ever made in Technicolor, yet distinct, and Hope Hampton sure fills the eye.— Carl Judge, Iris theatre, Wheatland, y/yo. — Small town patronage. STAY SINGLE; Dorothy Devore — We had played this before and our audience seemed to enjoy this more the return date. Two reels. — A. D. Stauchfield, Rae theatre, Ann Arbor, Mich.— Neighborhood iwtronage. THE VOICE OF TEE NIGHTINiGALE; One of the most beautifully done reels of the screen. Would advise every exhibitor to play it. The screen needs more such pictures and every encouragement should be given the producer to hand us more. Patrons delighted. One reel. — W, E. Burgess, Victory theatre, Scottsville, Va. — General patronage. THE VOICE OF THE NIGHTENGALE; The most beautiful color work ever shown. Trick photoplay marvelous. Should be shown everywhere.—H. E. Olson. Majestic theatre, Reedsburg, Wia. — Small town patronage. WILD BEASTS OF BORNEO; For a novelty subject this is great. The wild beasts are much in evidence and surely hold interest. Two reels. — H. E. Olson, Majestic theatre, Reedsburg, Wis. — Small town patronage. FILM BOOKING OFFICES ADVENTURES OP MA2IE; Alberta Vaughn — The best two reel subjects on the market today. I play the last one next Monday and if I was not starting “Fighting Hearts” I would be sorry to see these end. No, do not think I am In. the least partial to F. B. O. If the other companies would give me the service and courteous treatment that P. B. O. does I could say just as much for them. Two reels. — Chas. E. Lawrence, Star theatre, Tuckerman, Ark. — General patronage. ADVENTURES OF MAZIE; Alberta Vaughn— Films good. Last of this series. Whale of series. We liked very well Alberta and the battle of ink with which she fought and her cleverness in dodging her pursuers. — J. W. Ryder. Jewel theatre, Verndale, Minn. THE ADVENTURES OF MAZIE; Alberta Vaughn — Very good series with as many laughs as any good comedy. Good clean stuff and will help to put over any feature. Don’t be afraid to book them. Two reels. — Wm. Wiske. Community theatre, Red Granite, Wis. — Small town patronage. THE ADVENTURES OF MAZIE: Alberta Vaughn — ^These so far have all been good and well liked. Good clean stuff. Book them and you will not bo sorry. — ^Wm. Wiske, Community theatre, Red Granite, Wis. — Smali town patronage. ALICE THE PIPER: Good cartoon comedies with a real little girl mixed in with all the cartoon animals. The little folks especially like these. One reel. — DInsmore & Son, Majestic theatre, Weiner, Ark. — Small town patronage. CINDERELLA ; Bray cartoon — Especially pleasing to the children. One reel — C. O. Peterson, Royal theatre, Saxon, Wis.— Small town patronage. DINKY DOODLE: Some fair, others not so good. They serve as a filler but will not get by as mirth provokers. — H. E. Olson, Majestic theatre. Reedsburg. V/is. — General patronage. HALF A MAN : Laurel very good in this. V 9 41^ %■ / 4 ' T CoUesn Moore, Kate Price, and Lloyd Hughes in "Irene,” which is a First National release. Splendid photography. Film very good. T\yo reels C. O. Peterson, Royal theatre. Saxon, Wis. — Small town patronage. HOLD TIGHT; Special cast--Say. boys, one like this gives more satisfaction than lots of features like others are putting out. For instance "The Circle.” "Soul Mates.” "The Great Love," and lots of others just kill a man’s business, and yet they want all your business, even if you don’t have any yourself. Enough said. Two reels. — R. Cuba. Royal theatre, Kimball, S. D. — General patronage. , THE PACEMAKERS I Alberta Vaughn— Have had more complimentary reports on these comedies, than any series ever run. All good. Two reels each. — Carl Veseth, Palace theatre, Malta, Montana. — General patronage, THE PACEMAKERS: Special oast — Last chapter (12). Played all of these and with one exception they were very good. "The Fast Male” was the weakest of the lot, but at that it was good too, only not up to the standard of other numbers.— Wm. Wiske, Community theatre. Red Granite, Wis. — Small town patronage. SALUTE; Only fair. Not many laughs. Two reels.— C. S. Watson, Electric theatre, Caldwell, Kan. — Community patronage. TAILORING; Poorest comedy I ever put on the screen. Far too silly. Two reels. — Robert W. Kines, Hines theatre, Loyalton, S. D. — General patronage. TEA FOR TOOMY: Fine two reeler. No. 7 of "Mazie." Going good. Two reels. — Robert W. Hines, Hines theatre. Loyalton, S. D.— General patronage. THE THREE BEARS: Bray cartoon — These Bray cartoons are very good. Fit in nicely with long features. One reel— C. O. Peterson. Royal theatre. Saxon, Wis. — Small town patronage. THREE WISE GOOFS; A pretty poor comedy until the last part of last reel, and then it cut off short. Two reels. — Robert W. Hines, Hines theatre, Loyalton, S. D.— General patronage. FOX A BANKRUPT HONEYMOON; You may think you have shown the worst— if you have yet to play this, then you will change your mind. Two reels.— J. S. Walker. Texas theatre. Grand Prairie. Texas. — Small town patronage. BLUE BLOOD: Just another Fox comedy. Not much. Two reels.— A. D. Stauchfield. Rae theatre. Ann Arbor, Mich.— Neighborhood patronage, A BUSINESS ENGAGEMENT; Special cast— Clever little comedy. — S. H. Rich, Rich theatre, Montpelier. Idaho. FOX IMPERIAL COMEDIES; Not going over for U9. Have used six from 1926-26 product and none of them anything to brag on.— R. R. Winship. Majestic theatre, Phillipsburg. Kansas. General patronage. GOLD HEELS; Special oast— Very good, but like all other Fox specials, too high for small towns. Six reels. — Maloney and Wey, Orpheum theatre. St. Bernice, Ind. — Small town patronage. HEAD OVER HEELS: Sunshine. Once In awhile Fox sends us a real comedy. This was a riot. Two reels. — A. D. Stauchfield, Rae theatre, Ann Arbor, Mich. — Neighborhood patronage. ON THE GO: A fair comedy. Have had lots better from Fox. — Two reels. — H. A. Dabltts, Dixie theatre. Winona. Miss.— General patronage. TEA FOR TWO: It has been quite some time since I reported a two reeler, but this is of such fine entertainment value that I must say this is an opener for a new type of comedy, and Alice Day, you are great 1 Two reels. — W. H. Brenner. Cozy theatre, Winchester, Ind. — General patronage, PATHE AESOPS FABLES: Always good.— Fenton J. Lee, Empress theatre. Glcnrock, Wyoming. — Small town patronage. AMUNDSEN’S POLAR FLIGHT; Good educational picture, but people walked out on seme. They do not seem to want to be educated, it seems to me. All they want is entertainment. Three reels.— J. Hollenbeck, Liberty theatre. Lynden, Wash. — Farmer patronage. BASHFUL JIM: Very poor. No action, no laughs. Just two reels of film. Two reels. — Geo. Herber, Opera House, Apache, Okla. — General patronage. BETTER MOVIES: Our Gang — A dandy comedy that all enjoyed. Old and young. Two reels. — C. S. Watson, Electric theatre, Caldwell, Kan. — Community patronage. THE BUCCANEERS; Our Gang— On an overage these are pretty good. Two reels. — Wm. Wiske, Community theatre, Red Granite, Wis.— Small town patronage. EAST OF THE WATER PLUG: Special cast— Good comedy.— S. H. Rich, Rich theatre. Montpeller, Idaho. THE HALFBACK OF NOTRE DAME; Special cast — By far the best comedy we have had in some time. It’s a riot. — Clyde Allen, Casino theatre, Antwerp. N. Y. — Small town patronage. HAL ROACH SINGLE REEL COMEDIES; The best comedy buy we have made this year. Better than many two reelers that cost twice the amount.— H. E. Olson, Majestic theatre, Reedsburg, Wis.— General patronage. THE HAUNTED HONEYMOON: Glenn Tryon —Perfectly all right. They all enjoyed it. Two reals.— Dinsmore & Son. Majestic theatre, Weiner. Arlj. — Small town patronage. BIS NEW MAMA; Harry Langdon — Very good. —Carl Judge, Iris theatre, Wheatland, Wyo.— Small town patronage. HIS WOODEN WEDDING; Charles ChaseVery funny. Pleased all and produced many laughs. Two reels. — Jack Cairns, Brooklyn theatre. Detroit, Mich. — General patronage. ISN’T LOVE COUKO: Another 60-50 comedy. A little too much overdone. Two reels.M. J. Babin, Fairyland theatre. White Castle. La.— General patronage. LONG PANTS; Glenn Tyron— A very good comedy. Laughs from beginning to end. Not a dull moment. Better than many features. Will certainly be a great help to put over a weak feature. T\vo reels.R. Pfeiffer. Princess theatre, Chilton. Wis.— Small town patronage. THE LOVE BUG: Our Gang— Cupid hits the entire Gang and they go spooning. Not as funny as some but still very good. Two reels.— Dinsmore & Son. Majestic theatre, Weiner, Ark.— Small town patronage. MYSTERIOUS MYSTERY: Our Gang-No exception to the usual excellence of Gang comedies. The only comedy I make sure to see myself, too. Two reels.— Henry Reeve. Star theatre. Menard. Tex.— Small town patronage. OFFICIAL OFFICERS: Our Gang— Haven’t had a bad one yet. They sure are fine. Two reels. H. A. Davitts, Dixie theatre, Winona. Miss,— General patronage. OUR GANG: Good as usual. Everybody welt pleased. Two reels.Win. Wiske. Community theatre. Red Granite. Wis.— Small town patronage. THE SKY PLUMBERS; Arthur Stone— Was not present when this one was played but reports were favorable. Two reels.Wm. Miske. Community theatre. Red Granite, Wis. — Small town patronage. SMILE PLEASE; Harry Langdon— Terrible. Only a so-called comedy. Felt like handing back