Exhibitors Herald (1926)

EXHIBITORS HERALD 9 April 10, 1926 well done and should do better at the box office, but it don't. (Cozy, Winchester, Ind.) Fellows, here is a picture that you can be mighty proud that you run. It is no great box ofiice bet, but it pleased all that did come. The title spoils it. li it could have been called by its right name, it would have been a lot better picture to draw. 1 am glad that I had the chance to run it. (Moon. Neligh, Neb.) This picture should go good for you if you will try to put it over. It is excellent work. (Texas, Grand Prairie, Tex.) Great picture but too big for the small towns. If you have ployed “The Man Without a Country," don't play this as they are almost the same. (Joylaiid, Booneville, Ark.) Boy, here is one picture that will draw and please any crowd that comes to see this one. You have a nation-wide read story and some of the best acting I have ever seen in any picture is in this one. I just can’t say eough to show my appreciation of this picture. Book it and boost it. (Ploinview, Plainview, Tex.) Here is one fine picture and should be shown in every town. Give the school kids a chance to see it. We run it at ten cents a seat for all school children. Better than many so-called specials. Ten reels. (Char-Bell, Rochester, Ind.) AWFUL TRUTH. TEE. PBC, Agnes Ayres, Warner Baxter, Phillips SiuaSley, Winifred Bryson, Raymond Lowney, 6. — ^The title just about tells the whole story of how it went over here. Personally did not care for it and the few who saw it did not comment on it. This one was sent me in place of “Off the Highway." (Gem, Socorro, N. M.) Good society comedy drama with excellent snow and ice stuff which helped on a hot night. Agnes Ayres and Warner Baxter show well. (S. T., Parker, S. D.) This picture will rank along with most of the so-called specials. It's clean and entertaining from start to finish. Has enough coRfedy to satisfy a certain class. Lots of pretty clothes to satisfy another and enough of extra good acting to satisfy all classes. (Lyric, Greenville, 111.) Most rejwrts on this say awful, but it is a fairly good program picture. — (Palace, Waupaca. Wis.) BAD LANDS, PDC, Harry Carey, WOfred Lucas, Trilby Clark, 5,833. — One of the best pictures ever turned out by this star. Better than most so-called specials. (Rex, Bonner Ferry, Idaho. — Very good picture which I didn’t make money with on account playing it only one night. The Indian fights would bring in the people the second night and any man should play this two nights, but I had another picture for the next night, so had to let it go. Play this two nights and let them know about it. Very good photos, but seems as if they won’t bring the people out when they are broke in finance. (Royal, Kimball, S. D.) A Western that is far above average. (Elite, Grsenleaf, Kan.) BEAUTIFUL CITY, THE, FN. Richard BarthslmcBs, Dorothy Gish, William Powell, Florence Auer, 7. — Dandy picture. Everyone delighted. Make some more. (McTodd, Willoughby. O.) Good picture and seemed to please all who saw it. Business very poor on account of weather and school entertainment. (Grand, Rainier. Ore.) Personally thought this the best and only veal good one from Dick since “Classmates." Past performances have hurt his drawing power with us. (Regent, Eureka, Kan.) One of Barthelmess’ best for some time. Was well received here and comments all to the good. If these two stars cannot produce results at box office and satisfy patrons if they have the right vehicle, none of the others can. (Orpheum, Pipestone, Minn.) Dick has staged a real comeback in this splendid picture. Best since "Torable David." Poor first day. but Oh ! Man 1 the second day helped us pay the taxes. (Orpheum. Glasgow, Mont.) While this may be rated by some as excelJent entertainment. I would say it is not so good. In it there are some impossible situations that do not go over with present day patronage of our picture theatres, and the producers slip when they try to put such situations over on anybody e.xcept feeble-minded. Barthelmsss does fine work and is to be complimented in his sincerity. (Cozy, Winchester. Ind.) BEST BAD MAN. THE, F. Tom Mix, 5.— Mix and Tony never fail to get a crowd and their Pictures always please. However, my patrons like mem better in straight Westerns. (Electric, towning, Mo,) A little different from other Mix pr^uetions but one that will please all Mix fans, and that means most of them. (Grand and Gem, Cooper, Tex.) Best Mix in some time. Some comedy and a flood scene that is a beaner. (Star, Montevideo, Minn.) This is a poach. All Pictures of this kind by a good star will take well with our patrons. (Kencsaw Opera House, Kenesaw, Neb.) This is a fair picture and it has some good acting in it. It is just an average V/estern and not wholly Western. It is just a good Saturday progi-am. (Plainview. Plainview, Tex.) It pleased better than other Mix pictures have done for me. (Texas, Grand Prairie, Tex.) Mix good, as usual. These are the kind of stars we %vant, who always pull them in. (Strand, Lamont. Iowa.) The first half of this, very slow and mighty poor entertainment. The last half gave Mix a chance to show his old time stuff and was all right. What we have a right to expect when we buy Mix pictures. But I had to pay full price for a picture that was only one-half what I bought. Mix is a joke attempting romantic stuff, but I do not like these jokes Fox is playing on us. This attempt to work Tom Mix into fancy stuff has cost me several hundred dollars. I do not like holding the bag while Mr. Fox experiments. He sells us the old Mix idea and gives us a new Mix that the fans will not come to see or boost. (Arcadia. Vandergrift, Pa.) Very ordinary Western. Nothing to it but the flood scene. "Wild Horse Mesa," at opposition house cost me my profit for two days. The box office missed Zane Grey’s name on this year’s Tom Mix pictures badly. (American, Ada, Okla.) The usual Mix Western. (Crystal, Tombstone, Ariz.) The best Tom Mix to date. Plenty of action and Tom Wilson furnishes plenty of laughs. Seven reels. (Plainview, Plainview, Neb.) The smallest house we ever had on a Mix picture, but the second night with the "Country Store” was better. Five reels. (American, Seattle, Wash.) Very good picture but different. Well liked. (Community, David City. Neb.) Tom Mix has lost his popularity with my patrons, as the attendance drops off when I play his pictures. Too many younger and better looking men doing his stuff as good or better Five reels. (Garden, Frankfort, Mioh.) Had good business on this one, but keep Mix in Westerns only, Mr. Fox; this is where he clicks at the box office. (State. Tawas City, Mich.) BEST PEOPLE. THE. FP. Kathlyis Williams, Edward Davis, Warner Baxter, William Austin. Margaret Livingston, Esther Ralston, 6. — Interesting. amusing and a good plot. The Lenoxes are wealthy social climbers. The parents want their children to marry aristocracy. Son marries a chorus girl and daughter marries the chauffeur. Margaret Livingston, as Willie Montgomery, a gold digging chorus girl, is a scream and furnishes most of the fun. Played one day, but should have played it two days, as patrons told their friends, that they liked it. (Rex, Salmon, Idaho.) Splendid. Wonderfully cast with one exception and splendidly acted. No one actor stands out alone. They are all fine, mounted and photographed right. (Palace, Ashland, O.) Very pleasing show for my patrons. (Reel Joy, King City, Cal.) A society comedy drama with an excellent cast. Some very clever comedy. Drew fair Saturday night business with a basket ball game for opposition. (Strand, Paola, Ind.) A very good little light comedy drama. Will please. — (New Geneseo, Geneseo, 111.) This is a nice little picture and one people enjoyed, but I ran it in zero weather in October and that caused it to fall down. (Grand, Pierre, S. D.) Excellent. (Texas. Grand Prairie, Te.x.) My opinion is that this is one of the best pictures we have shown for some time. Good enough for Sunday showing anywhei'o and will please 100 per cent. Don't be afraid of it. Seven reels. (Paramount, Wyoming, 111.) A very ordinary picture. No box office value. Six reels. (Cozy. Fayette, la.) BEYOND THE BORDER, PDC. Harry Carey. Mildren Harris, Jack Richardson, WiUiam Scott, Toro Santachi, 6. — This was my first Harry Carey and he brought the house down. The Western was above the average and the customers are calling for more. (Dixie, Kilgore, Tex.) This boy Harry can still shake a wicked six and this is a real Western action go with good comedy relief. (Homeline, Estelline, S. D.) This pleased the Satutday night crowd. (Opera House, Fennimore, Wis.) One of the best Carey’s I have ever used. It is full of action and entertainment. Six reels. (Powers, Red Creek, N. Y.) BLACK CYCLONE, P, Rex, Lady. The Killer. 5,058. — Very excellent picture that appeals to all classes. A real box office bet. (New Palace. Wisconsin Rapids, Wis.) A good picture. This one and "The King of Wild Horses” are both real good pictures. Will please any audience lofl per cent. Book 'em both, Brothers. You won’t be sorry. (Opera House, Raymond. Minn.) A good novelty with a good stiff rental attached. A better picture than his first one and a good drawing card where the other has been shown. Heavy rain during entire engagement. Is doing below film rental, but no fault of the picture. (Quality, Cullom. 111.) Just a program picture. 'This picture might go over in New York, where there are no wild horses, but the wild horse stampede in this picture is a joke sure in Western Canada. This picture is not true to life as to haunts of wild horses ; the bare rock scenes. I refer to. Don’t promise your patrons too much and you will get by. (Grand. Coleman. Alta., Can.) While not a new picture, this picture should get money everywhere. Very wonderful and our customers were loud in its praise. A wonderful Saturday offering (Palace, Ashland, O.) This is a wonderful picture for both young and old. This is one picture that pleased 100 per cent. I have his next picture booked. (Popular, St. Cloud, Fla.) Wonderful horse. Never saw one trained any better. Drew big crowds. (Columbia, Poynette. Wis.) Good picture. Should clean up in any house. (Lyric. Frostburg, Md.) Exceptional production from standpoint of acting of horses and story, but titles and photography in spots very bad. Busine.ss good, but not big. (Grand, Rainier, Ore.) As a two-reel novelty this would have been fine, but as the main feature, think most people were somewhat bored before it reached the end. Think people were disappointed because there was not a human story of more consi-tiuence to go with the horse story. Due to special advertising, our opening day was good, but flopped badly second and third days. Don't pay too high a price for this, as I did. (Strand, Alma, Mich.) The picture is very much over-rated. Played three days with heavy exploitation and drew only average business. Patrons satisfied but picture had no real drawing power. (Solon, Spencer, la.) This is a very attractive picture and people like it. I hand it to the director on this. He ho-s made a real picture of an animal story. Pathe may worry about their short features, but I am sure they will check up enough profit off of this feature to carry a lot of shorts. (Grand. Pierre, S. Dak.) About 4,500 feet on six spools. It was a dud for us. Hasn’t a general appeal and business was off SIO.OO from normal with perfect weather. Personally I enjoyed the picture as a novelty but don’t care to see another. It's hard to enthuse over a picture that cost a lot of money and drew less business than your regular program stuff. Don't pay anything extra for this and don’t raise prices. (Hammond, Hammond, Wis.) It would be good for any house to run this picture because it is a novelty. Something different. Rex, the black horse, easily carries off the honors as the dashing hero, but the spotted horse called the Killer, as the heavy or villain, and Lady, the grey mare, as the heroine, are also worthy of mention. (Grand & Gem, Cooper, Tex.) Too much horse ; not enough story. Just program picture. Once is plenty to see it. Some forgot to look at it at all. Made almost 13 dollars in 3 day.s' showing. (Community, David City, Neb.) It's something different and good. However In this holiday season we didn’t do a thing. I mean on business. (Liberty, Pasco, Wash.) Boys, listen to this. I cannot say too much for this picture. I paid a good price, advertised it to the limit, and made big money. Step on this one and make you some real money. Admission 26-60 cents, (Monticello Opera House. Monticello, la.) This is a good picture. Drew very well for two days and had many favorable comments. (Lincoln. Rochester. N. Y.) A very good picture, but only a one day picture. Book it, you can't go wrong for one day. it’s very different. (Bugg, Chicago, III.) A 100 per cent offering. Pleased a good Saturday night crowd and people were high in their praise for "Black Cyclone." One man remarked It was the best picture he had ever seen, he, of course, being a great lover of horses. Buy it right and you’ll not be disappointed. (Palace, Syracuse, Neb.) A good picture for its kind but will not appeal to everybody. Many women did not care for it. Business good first day but poor on the second. (Princess, Chilton, Wis.) Real good picture of its kind which failed to draw for me. Story pretty weak. (Columbia. Athens, 0.) Played this for high school and pleased everybody. (Bijou, Conway, N. H.) A very good picture of the kind. Will appeal to all lovers of horses. Pleased about 76 per cent for us and drew more than average business. (Novelty, Paris. Idaho.) Good horse picture but not any better than "King of Wild Horses.” Pleased all who saw it. (Cozy, Wagoner, Okla.) While it might be said that this picture is <iuite an unusual one, it does not have the wide appeal one would expect and does not measure up to a special in any way. There are spots in it that really make you sit up and notice, but on the whole it does not get over with the average audience. Played to average business three days and was not satisfied myself with the results. (Cozy, Winchester, Ind.) A good and wonderful picture. Better than the ones others sell for specials. This is a real novelty. If bought at a fair program price, as I did. it will make reasonable money in any house as all classes will be attracted. I recommend