Exhibitors Herald (1926)

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10 BOX OFFICE RECORD SECTION OF April 10, 1926 thia picture. (Arcadia, Vandererift, Pa.) A dandy. Drew better than "The Freshman.” (Russell, Brunswick, Mo.) This wonderful picture caused more talk than any picture we ever played The whole town is still buzzing. This came right up to "Tlie Pony Express" and “North of ’36” for popular interest. It proved a tremendous box office bet. We* put out 24’s, 6’s, 3’s and made an entire window front display of stills. Ran a news and sportlightj, put on a seven piece jazz orchestra, charging 50-25 cents two nights and matinee at 25-10 cents. S. R. 0.. first night: big crowd the next night and at matinee, making the outstanding event of the winter. Hal Roach, how did you ever maJee it? (Rex, Salmon. Idaho.) This is even better than "King of Wild Horses." It pleased everybody. Here is a real horse acting picture and the two horses take real parts. I saw the picture before buying and, even though it was a little old, 1 played it to good business. Feature the horse and you will be giving your patronage the real dope. (Monarch, Medicine Hat, Alta., Canada.) Stepped on this one and secured «cellent results. An unusual picture that pleased immensely and held up well for two nights. (Strand, Pnoli, Ind.) I would recommend this to any of my fellow exhibitors. It is short, about 6,000 feet, but it is good entertainment. It drew well for a picture without a class-A star in it. Tlie work of Rex, the horse, is as near human as an Mimal can perform. It is a change from the usual run of plays we have beon projecting on our screen. (Milford, Chicago, III.) Fair business and a great novelty picture. Well liked. (Pastime, JefTerson, O.) Very good. Played this to a good business for two nights. Something different from ordinary love story. Buy it and boost it as a special. Six reels. (Opera House, MesQuite, Nev.) This is a remarkable picture and a good box office bet. Six reels. (Beverly, Beverly, Kans.) BLOODHOUND. THE. FBO, Bob Custer. David Dunbar, Mary Beth Milford, 4,800.— This is a cracker-jack little picture for Saturday night. It is a Northern with very good scenery. They almost ruined it, however, by having the two dames do too much bawling in the last reel. Why do they put such poppy-cock stuff in this sort of picture? (Trags, Neillsville. Wis.) A splendid pic^ro of the Canadian Mounted Police. It has a fight in the first reel that equals anything we have ever shown in the way of a fist fight. (De Luxe, Spearville, Kans.) Good Western only little bit slow. It is very good. Canadian police story and first and last reels are action, but there isn’t enough of it, through the rest of the pic^re. Good for small town. (Royal, Kimball. S. D.) Best Custer that we have ever shown. A Northwest Mounted Police story, beautiful scenery well done. The usual action and fight, and let me tell you this baby sure can fight. (Princess, Cr^don, Wis.) A good Northern story that drew a little better than average business. (Strand. Paoli, Ind.) The thrills and drama of the north and also the mounted police. This was fine and held intense interest. Five reels. (Jewel. Verndale, Minn.) BLUEBEARD’S SEVEN WIVES, FX, Bon Lyon, Lois Wilson, Blanche Sweet, Dorothy Scbastian, Diana Kane, 7.— Yes. Ben has sex appeal, u that s what the women want, but half our patrons came out asking what it was all about. Pleased fifty-fifty. (Rialto, Pocahontas, la.) Good. A very goc^ picture. Will go good in any town. (Royal, Gallon, 0.) Did fine at the box office. Ihe star puts it over. Lots of impossible stuff. Prints new. (Karlen. Monticello, Wis.) A dandy picture for me personally and find that it pleased ne^ly everybody. Not a big comedy but a real enjoyable picture that will keep you chuckling, ^meo and Juliet episode should be cut just half in two however. (Majestic, Bowie, Tex.) Very good and interesting all the way through. Ben will s«n have Milton Sills and some of the other boys looking at their hole cards, because he is coming right along. I guess it must be p-p-p-pubset this when you see the picture.) (Odeon, Chandler. Okla.) Not much to rave about. Very light. Might please a certain class of pleasure^ seeking audience. (Auditorium. Barrington, BLUE BLOOD. Chad., George Walsh, Camille Evans, 5,600.— This went over big. A good story and a lot of action. Clean and will go with the b^t. My audience is very critical. A big house for this one and the price is right so made something. Good comedy strain throughout. 200 seats 10 and 25 cents. (Woodward Hall. Hill, N, H.) Good business and everybody liked it (Ogden, Ogden, Utah.) BOBBED HAIR. W, Kenneth Harlan. Mario Provost, Loube Fazenda, John Roche, Reed Howos, Emily Fitzroy. Walter Long, 7,800.— This picture is all that any showman could desire. Plenty of comedy, a few thrills and a peach of a story well acted. If you can get pictures like this you can’t keep them away. They talk and they come. (Strand, Dryden, Ont., Canada.) This proved a great box office attraction for us. The picture was really a surprise tp me. Action, comedy, suspense. Good for any bouse. (Liberty, Pikeville, Ky.) Good comedy drama. (Princess, Chilton. Wis.) An extra good class entertainment. The best picture ever played with Marie Prevost. Satisfaction to ail. (Silver Family, Greenville, Mich.) Another of the type of pictures that are growing in popularity. Lots of hokum, mystery and action. Miss Prevost is at her best in this and puts over a clever comedy drama. Drew well and the people seemed to enjoy it. Not a super but an entertainer and sells at price you can make something on. (Temple, Bellaire, 0.) Twenty authors failed to write a good story, but this picture will please. It’s regular serial stuff and has a surprise finish. (Palace, Waupaca, Wis.) The exchange having no heralds on this subject, I had some printed at the local printing office, offering as prizes a week's pass to the prettiest bobbed head. In a town of this size, they are generally too timid to compete in a contest, and I had anticipated this, so when the time came for judging the domes of the fair ones, no one stepped forward. I then asked if someone in the house between the ages of 16 and 100, having bobbed hair, would step forward and accept a week’s pass for bravery. Much to my delight, several prominent ladies started to the front, one, of course, getting there first, and received the pass amidst great applause. 1 then made a similar announcement in re to one having unbobbed hair and with one headlong dive, so to speak, one of the most prominent instructors at the city schools, reached my side, claiming the pass. More applause, of course. Had a packed house. Only charged 10 and 26c and everybody was greatly pleased. "Bobbed Hair” has a splendid title to exploit. (Doradele, Copperhill, Tenn.) Not any better than the average picture and not as good as "Cornered” which I consider the best picture ever made with Marie Prevost. (Electric, Chillicothe, Mo.) Clever and amusing. Acting good. A little hard to tell what it was about for one who did not get in at the first of the picture. Nothing to rave about. (Arcadia, Vandergrift, Pa.) I consider this as good as I have screened. Chuck full of mystery. Will hold the audience on the edge of their seats. Good cast and a good story. I have not got a lemon from Warners yet. Keep up the good work, Mr. Warner. (Monticello Opera House, Monticello, la.) Fine picture, plenty of comedy. It drew a large crowd in a college town. (Columbia, Athens. O.) This is a real picture. It didn’t do so well at the box office but it is one of Warner Bros, best pictures. You CM’t go wrong on this one. (Plainview, Plainview, Tex.) Good picture with plenty of action. Eight reels. (Lily, Buffalo. N. Y.) BOOMERANG, THE, PF, Anita Stewart. Bert Lytcll, Donald Keith, Arthur Edmund Carewe, Mary McAllister, 6,714.— This is a fair picture. It has a plot that is based on psychoanalysis and a little too far fetched to get over with my crowd. Nothing disagreeable about it. Nothing outstanding to recommend. One we would call average, which is the same as saying below the average. (Grand. Pierre. S. D.) The picture is O. K. and should be good for any house. Seven reels. (Halfway, Halfway, Mich.) Only fair. Did not have audience appeal, but a splendid cast. Six reels. (Temple, Aberdeen, Miss.) BRAVEHEART, PDC, Rod LaRoeque, Lillian Rich, Robert Edcson, Jean Acker, Sally Rand, 8. I can not say enough for this picture. It could not be presented more perfectly. Rod and Lillian Rich took their parts excellently. Here’s hoping they keep these two actors in good pictures. Never before did we receive so many comments on a picture as we did on this one. (Grand, Springfield, Minn.) Good picture. Drew fairly well and pleased 95 per cent. (Arcadia, Vandergrift, Pa.) You can’t go wrong on this one. It’s a peach. Splendid cast, beautiful scenery, fine story. (Pearl, Highland Park. III.) Not a success by any means. Can only rate it a fair or average program picture. (Cozy, Topeka, Kan.) Ran this mid-week and came out with flying colors. Mighty gc»d picture for small town. Have had some mighty good pictures from Producers. (Sta'te, Tawas City, Mich.) Played this one in opposition to a tent show which featured a Charleston Contest, on a Saturday night and I played to capacity house. Through courtesy of Mr. Brown, branch manager of Producers New Orleans office, I got this one to play against above opposition and I'll say to any exhibitor who can play a picture worth while to everyone to get out and hustle like I did and you will get a surprise at the box office. Don’t be afraid to push it, as it will stand up on everything you have to say. Seven reels. (Victoria, Winnfield, La.) BRIDGE OP SIGHS. THE, W, Dorotliy MackaiSl, Creighton Hale. Alec B. Francb, Ralph Lewis, 6,604. — Excellent cast, good story. No kicks on this one. (King. Troy, N. Y.) An excellent picture that furnishes as great an entertainment as any crowd wished for that will hold interest from start to finish. (Grand. Springfield, Minn.) A very fine production. Good picture for any house large or small. (Joyland. Booneville, Ark.) Notliing particularly new in this, still would class it as above average. Very few real moneymakers in Warner Brothers pictures. (Regent Bogota, N. J.) A good program picture, well acted. Pleased our audience. (Cliar-Bell, Rocheser, Ind.) Will get by. Some good acting; a little comedy but somehow lacks the punch. Parts of print quite dark, otherwise film O. K. (Selk Scotia, Neb.) This is a good show, but our folks never \vill find it out, for it rained tonight and there had been a school play tho night before and our folks stayed at home. (The Hopkins. (Jotter, Ark.) Good program picture without any drawing power whatever. (Princess, Mapleton. la.) A good clean program and entertaining. (Silver Family, Greenville, Mich.) A good picture well played and a good moral and pleased. A good Saturday night crowd for us. (Columbus, Columbus, Tex.) Just fair. Takes a good comedy to help this one out. (Grand, Breese. HI.) BRIGHT LIGHTS. MGM, Pauline Starke, (Jharlcs Ray, 7. — Good program picture. More like Ray’s old pictures before he tackled the big stuff that killed the drawing power of his pictures (Silver Family, Greenville, Mich.) A fairly entertaining program picture, not up to M. G. standard. Plenty of comedy, weak plot. Good acting Pauline Starke well liked. (Princess, Chilton, Wis.) Charles Ray back again in the role of a country boob. Pleased them all and played to good business. We are now praying that Metro will not make the mistake of miscasting this s'tar but kc-ep him in country boy roles. (Regent. Eureka, Kan.) Good story, nicely produced, and Chas. Ray in the kind of role they like. Business slightly better than usual and seemed to please most of them. (Grand, Rainier, Ore.) This is a very good Charles Ray picture. Very good ^unday._ Pleased all. (Monticello Opera House, Monticello, la.) A good program picture. good. Seven reels. (Opera House, Hilbert, Wis.) Good picture that should please any audience. Six reels. (Lily, Buffalo, N. Y.) Good snappy show. Lots of overdrawn comedy. A fair ^easer. (Palace, Waupaca, Wis.) It fooled me. Here is a picture crammed and jammed with entertainment qualities. Miss Starke not mis-cast. as some have reported. She plays her part to perfection, as does also Charles Ray. Humor and fun predominate, although there is good drama in it too. Not a special but a darn good program picture. Show it. Seven reels. (Regent, Indianola, Miss.) Book it, you’ll make no mistake. He draws the crowd. (Columbia. Poynette. Wis.) BROADWAY LADY, A. FBO. Evelyn Brent. Marjorie Bonner, Theodore Von Eltz, Joyce Compton, 6.— The finest she has ever made, and that IS sure saying something. Evelyn Brent is the only star that I have run (lady star) that has pleased all the time. The best lady star in the game, and surely the best drawing card. Men. you are taking no chances when you play Evelyn Brent. (Star, Tuekerman, Ark.) Can’t give this one much. In fact, would rate it aboutl the hers I have shown. (Trags, Neillsville, Wis.) Patrons well pleased. Miss Brent seems to improve in each production. (Palace. Naples. Tex.) Good, as all Evelyn Brent pictures ^ are. But if her director is not careful he IS going to kill her the same as Priscilla Dean was killed a few years ago, by making her look so hard boiied that people won’t like her. Folks like even lady crooks to retain a little feminine softness and girlishness. (Strand, Alma. Mich.) BUSTIN’ THROUGH. U, Jack Hoxie, 5.— Played this feature on Saturday matinee and night and the bo.x office told me n good story. Seating capacity 500 seats. Business very good. (Lincoln. Milwaukee. Wis.) A flimsy Western, with no story and failed to please. (Auditorium. Libertyville, III.) This is an average Western. (Grand, Pierre, S. D.) Fairly good Western. (Lily, Buffalo, N. Y.) Hoxie always liked and draws, but had bad luck with this one. Flu, rain and Lent. Three propositions that hurt business. Six reels. (Fairyland, White Castle, La.) Western fans liked this on Saturday. Typical Hoxie output. Five reels. (Rialto, Pocahontas, la.)