Exhibitors Herald (1926)

EXHIBITORS HERALD April 10, 1926 of affairs at the climax. Boost it biff. It’s the cleanest story we have had in years. (Palace, Syracuse, Neb.) For real entertainment and heart interest this cannot be bested. It would be an iron man or woman who would not get in sympathy with Drusilla in this. Book it and get your ministers out to see this. (Palace, Naples. Tex.) One of the best pictures I have played this winter but a poor title and people stayed away, later saying they wished they had come but title didn’t look good. Play it. (Opera House, Feiinimoft, Wis.) Every exhibitor owes it to his patrons to show this wonderful picture. As nearly a 100 per cent picture as we have ever run. (Olympia, Utica, Kan.) A very pleasing picture and can be bought at a price that will give you a good profit. A great picture to tie up with some society, which I did. Good story, good cast and good acting. (Town Hall, Westboro, Mass.) I want to say this is just wonderfully good paper. Good story. Everything to make a good picture. (Monticello Opera House, Monticello, la.) Fine. Everybody pleased. Not as good as “Over the Hill.” Mighty good entertainment. Good comments. (Community, David City, Neb.) Copyright 1925. Eating 90 per cent. Played Saturday. Films good. Drama, adventure, charity and love stories. This is a regular show made from a novel into a picture. (Jewel, Verndale, Minn.) This picture is one of the best you can get. Whils it is not a big special it certainly is a business builder. (Strand, Dryden, Ont., Canada.) A very fine picture. You can stand in front of theatre when they come out. Somehow I could 'not get them out to see it, although heavily advertised. No fault of the picture. (Grand, Yoakum, Tex.) Wonderful picture. They don't make them any better. Capacity business for two days. Some said it best picture we have ever shown. Gave church benefit on this and they were pleased 100 per cent. (Princess, Crandon, Wis.) BUEAND OP THE BAD LANDS, P. Back Jones, 5. — The best Jones to date. A Western all the way through. (Peery, Darlington, Mo.) This is a good Western. Photography fine. No business on account of storm. (Rex, Gilman City. Mo.) This one fine. Our patrons like real action and they get it in this one. (Princess, Obion, Tenn.) A nice clean Western picture above the average in audience appeal and should give satisfaction. (American, Ada, Okla.) Best Jones we’ve played to date. A little of everything in it. (Plainview, Plainview, Neb.) Another good one. (Texas, Grand Prairie, Tex.) Very good. Buck usually makes good Westerns. (Plainview, Plainview, Tex.) We consider this as good a production as this star has ever appeared in, and a few more like this and he will be outdrawing Tom Mix unless the latter gats back into V/esterns where he belongs and stays there. (Crystal, Flandreau, S. D.) A good Western that did fair for me for the weekend. Buck Jones has not had much chance here but is getting better. This should go good in a Western audience. (Monarch. Medicine Hat, Alta.. Canada.) Just another V/estem. (Arcadia. Vandergrift, Pa.) Another good one from Buck. He never makes a poor oije, it seems. (Community, David City, Neb.) Usual Saturday mob relished Buck in this ; all very possible but highly improbable. Six reel|. (Rialto, Pocahontas, la.) Buck again rings the bell in this Western. Five reels. (Palace, Mt. Pleasant, Tex.) E EAST LYNNE, F, Alma Rubens, Edmund Lewc. Lou TcIEegen, Frank Keenan, Marjorie Daw, Leslie Fenton, Belle Bennett, 9. — Big cast. Fine production but too long by three reels. Failed at box’ office. (American, Ada, Okla.) Good, but you know it's an old story. The public don’t want this kind any. more. (Princess, Obion, Tenn.) A very good version of the old classic. Does not end like the book and they all tell you ^ were a producer I would make it like the book, sink or swim. The story with the original ending has survived 76 years. Why try to ^prove it? Print and paper good. (Rex, Gilman ffood, but as you know, it’s a sob story and makes them cry and the public don’t want this any more. It will get you some extra usiiiess, but why do they still try to put over these sob stories? (Dixie. Russellville, Ky.) This rew well for me and, although many had seen the Play, they came to draw, a comparison. It is well nnd should go over well in any house. This eld up Well in spit? of many counter attraclons. You can’t go very far wrong if you buy L (Monarch, Medicine Hat, Alta.. Canada.) he men don’t want this kind, and not enough sob stuff to suit the weaker sex. Net ns sad as he play or the old picture version. (Star, Monte video, Minn.) This is a good feature and the ladies certainly enjoyed the old, old story as they came out in good numbers and had a nice little cry. (Opera House, Plattsburg, Mo.) Very finely staged. Seemed to please the majority. Much too long, which made the picture draggy. Drew nice business among the old timers, but the young folks can't see this kind of picture. But what we lost in young people we more than made up in others, so we can’t complain. (Majestic, Belleville, Kan.) I expected to mop but I did a flop. Several gaps call for imagination and the small town hasn’t any. Similarity of the male leads are confusing, too much so for the good of the picture. (Texas. Grand Prairie. Tex.) This is an excellent production and deserves to be praised to the skies from standpoint of fine direction, for following story and for the most excellent cast probably ever assembled in a single picture. The portrayals by the cast are very good. Business poor. Nine reels. (Cozy, Winchester, Ind.) ENCHANTED HILL, THE. FP, Jack Holt, Florence Vidor, Noah Beery, Mary Brian, George Bancroft, 7. — A good big Western picture. Clean and entertaining. (Silver Family. Greenville, Mich.) One of the best of Paramount's Greater Forty. Picture pleased almost one hundred per cent. This class of Westerns are the best bets for mo. They do not like the shoot ’em up stuff. (Moon, Neiigh, Neb.) Ash Wednesday. A good program picture with thrills galore. Paramount seems to be getting into the Western class entirely of late. (Rialto, Pocahontas, la.) Only fair picture. (Lyric, Morrison, III.) Played during rain — but seemed to please those that came out. — Nothing unusual but consistently good Western. (Majestic, Camden, S. C.) A very good Western with plenty of stuff the fans like — action, romance, etc. The title queered us on some business as they thought it was something foolish again. (New Geneseo, Genesco, III.) Didn’t do much business, but a very good picture. (Sunshine, Darlington, Ind.) One of Holt’s best but bad roads kept down cro%vd. Seven reels. (Princess, Traor, la.) EVERLASTING WHISPER, THE. F, Tom MU. 5. — So far ahead of the “Lucky Horseshoe,” no comparison to it. It was up to the Mix standard, but his “Lucky Horseshoe” hurt it for me. Some said they were afraid of more society stuff. (Peery, Darlington, Mo.) Although bucking a stiff Texas Northern and first real one of the season, which usually keeps folks in, they managed to dig up their wraps and venture out and were not disappointed after they came. (Grand & Gem. Cooper, Texas.) Is Tom MU a fool? A few more cock eyed pictures like this and Tom Mix loses an old honored position on our program. Any fool can do that stuff, Tom — better get wise. Better stick to Westerns, where there is only one Tom Mix. (Majestic, Belleville, Kans.) The best Mix picture we ever used, but we have only used about a half dozen of them and each and every one of them were lemons. Mix can and does make good ones but we never got them until this one. At that Fred Thomson will draw a larger crowd, and can be bought for less money. (Palace, Long Pine. Neb.) I hope that Torn Mix sees this report. He gave me “The Lucky Korsoshoe,” which was very unlucky for both of us, then he slips me this. Both were good pictures but not good pictures for Tom MU. They want to see Tom Mi.v as a cowboy, not doing a lot of mush stuff. My business on Mix off fifty per cent on this one — the reason — “The Lucky Horseshoe,” and if Tom don't make some honestto-goodness Westerns he is a dead bird at the box office. I know. (Orpbeura, Harrisburg, III.) I'll have to admit this is different from most Westerns, but they don’t like it. Tony and the wolves are the redeeming part of it. (Texas. Grand Prairie, Tex.) For years, Tom MU has been one of our best bets, but a few more pictures like this and "The Lucky Horseshoe” and he will be a thing of the past. Why is it after an actor makes himself famous in certain roles, he switches and tries to do something else? Better get back to straight Westerns, Tom, and stay there if you expect to hold your popularity. (Crystal. Flandreau. S. D.) Rather weak for Tom but beautiful scenery. Not as good crowd as usual. Good comments. (Community, David City. Neb.) Good scenery in this one. Story too weak. If Mix was not in it I would say lay off. (Princess, Guttenberg. la.) Did fine business, but Tom and Fox will sure lose out if he does not get back to the real-for-sure Westerns. (K. P.. La Rue. O. )Hard picture to report on. The ladies liked it. but the men and boys did not, so you see you can’t please all. but believe Mix better in action pictures. (Princess. Obion, Tenn.) This is the thinnest thing that Mix has appeared in, and the picture business has now arrived at a place where a phetoplay as poor as this will kill the popularity of a star even as big as Tom Mix. 15 My patrons are too intelligent to stand for this one. (Cozy, Winchester. Ind.) This is a good picture of the Northern type. Was liked here. (Rialto, Terril, Iowa.) This was as good picture as MLx ever made. Big in every way. (Electric, Chillicothe, Mo.) Not much to this one. Drew well, but did not please 60 per cent. Tony wins the honors in this one. (Dixie, Winona. Miss.) Fairly good picture but he doesn't mean anything to me. The patrons didn't like it very well. It had a good story but not enough action to suit them. It is far below most of his pictures. Six reels. (Star, Dansville, N. Y.) EVERYMAN’S WIFE. F, Elaine Hnmmcrstcin, Herbert Rawlinson. 5. — Another program sold at special prices and on 5 reels. Usual after honeymoon rows which threaten final split between husband and wife. After the five reels arc over we find that it was all a mistake. Hubby was still her lover. Elaine Hammerstein and Herbert Rawlinson do their best and are good — if they had a story. (S. T., Parker, S. D.) Picture terrible. Too much cannot be said about this. Pay for it and forget it. (Majestic, Belleville, Kan.) A little better than the average Fox pictures. This style of a picture will please the women, but the men folks will walk out on it. This star has appeared in better pictures. (Paramount. Wyoming. 111.) EVE’S LO\ ER. W, Irene Rich, 7. — Fair picture. Would not class this one as Warner’s best, although it is not a bad picture. (Columbia, Athens, Ohio.) A very good picture that pleased my audience and should please any town. Good for Sunday. Film good. Rating 90 per cent. (Grand, Springfield, Minn.) Only fair program picture. (Char-Bell, Rochester, Ind.) It’s good. (Grand, Breese, 111.) EXCHANGE OF WIVES, MGM, Eleanor Baardman, Lew Cody, Renee Adorcc, Creighton Hale, 6,300. — A good entertainment that pleased a fair Sunday crowd. (Palace, Waupaca, Wis.) One of the best, if not the best, comedy-dramas we have ever shown. Sunday, yes. (Illinois, Sullivan, III.) Those that saw this picture said they enjoyed it. (Majestic, Camden, S. C.) Just a program picture. Fair comedy. Nothing to pay a big price for. (Monticello Opera House, Monticello, la.) Rather humorous production depicting modern married life as other see it. Has no drawing power but will please most people you can get in. (Crosse(:t, Crossett, Ark.) Thb one tickled them pink. They are talking about it yet. Lew Cody is just as good a comedian as he is a villain. Photography poor, very hazy. (Regent. Eureka, Kan.) Pleased Sunday patrons. A real peppy comedy drama. Fine entertainment. (Opera House & Castambra, Shelby, O.) Good comedy well received. Seven reels. (Lily, Buffalo, N. Y.) F FIGHTING HEART, THE, F, George O'Brien, Biilio Dove, J. Farrell MacDonald, Victor McLaglcn, Diana Millar, Bert Woodruff, 6,978. — A picture that I am going to show again. My patrons did not get into this one. I only played one night. Believe it would have drawn if I had played a second night. You can’t go astray. Get it and let them know. Taken from story. “Once To Every Man,” and lives up to it. O’Brien gives a good fight. (Palace. Clifton Heights, Pa.) A good picture that could have been improved by a real director. I once made a similar remark to a film peddler (he was not a salesman) about a film and he told me that if I knew anything about directing I wouldn't be in a little one hor.se theatre but would be in Hollywood. Maybe so. but sometimes I think I could almo.st do it ns well as some do. (Palace, Long Pine, Neb.) While this rises in spots to the very pinnacle, it has some weak spots. However, it serves as satisfactory entertainment. The opening scene of the old soldiers’ parade is very good and done in a most realistic way. George O'Brien, you are not growing so fast in popularity, but I think you are sure and you will arrive and be a big box office bet very soon. Business good two days. (Cozy, Winchester, Ind.) Splendid program picture but drew smallest crowd on Sunday in my house in seven weeks. Fell flat Monday, also. (Rosewin, Dallas. Tex.) Fair picture. Didn't seem to get over and failed to draw. (New Liberty, Carnegie, Okla.) Here is real audience picture and one that pleased the majority. George does some mighty fine acting. Billie Dove dosen’t have a chance to show her stuff. Boost this picture to the limit. It will stand it. One-sheets and three-sheets very poor. Fox makes the worst paper of anyone in the business. (Highland, Guthrie, Okla.) Good picture that drew well both nights. Would have been box office wow at or