Exhibitors Herald (1926)

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24 BOX OFFICE RECORD SECTION OF April 10, 1926 of comedy, It makes a very good entertainment. (Lyric, Conway, N. H. ) Nice little program. Typical Talmadge. I haven’t played many, so satisfied my audience 0. K. Some good comedy supplied by the coon and Chinaman. Film O. K. (Selk, Scotia, Neb.) What could a man report on a picture that had only one woman in it? The credits we can give this picture are plenty of action, good tropical scenes and some athletic stunts pulled by Dick. The story is very weak and will only amuse those that are not looking for story. It has a good bit of comedy pulled off by a coon and a chink. Dick is getting weak in this picture as he allowed three men to beat him up. Usually he can whip 10 or 16 men, but in this one he must have been tired out to let three husky men whip him. Too bad, Dick, that you would allow this to happen to you. Six reels. (De Luxe. Spearville, Kan.) Stay in these, Dick. This is a good story and one of your best pictures. Pleased our audience. Six reels. (Palace. Mt. Pleasant, Tex.) IS LOVE EVERYTHING? AE. Alma Rubens. Frank Mayo, H. B. Werner. Walter McGrail, 5.— This was very poor in my house. "Too much mush.” said my patrons. Frank Mayo. H. B. Warner and Lilyan Tashman in cast. Shipwreck and fight saved it from being a total failure. This all depends on your class of patrons. Probably good in large town. (Benton Community. Benton City, Mo.) This is as good a program picture as any we have played for a long time. Photography excellent. Acting very good. Beautiful scenes. Lot of good comments from our patrons. (Bijou, Conway, N. H.) JOANNA. FN, Dorothy Mackaill, Jack Mulhali, Paul Nicholson, George Fawcett, Dolores Del Rio, Lillian Langdon, 7 — Here’s one that will make you sit up end take notice. More kick to it than ’’The Phantom of the Opera.” Everything is right up to the minute. It will send them out talking. Sorry I only played it one day. Quite a few told me they were sorry they missed it. I’il bet this picture is going to go big all over. Never did like Dorothy Mackaill but she sure is good in this and so is Jack Mulhali. He is all there and then some. Just watch him. He is going to step out and leave some of these other birds in the dust. (Bonham. Prairie du Sac. Wis.) Was afraid of this one because the story had not been read here. But, Big Boy. don’t be afraid you will have to run to the basement after it is over, as it is an excellent picture. Even if a few scenes are so hot they cause the screen to smoke. Nevertheless it shows a good lesson and they like ’em that way. (K. P.. Pittsfield, HI.) This is a good one. Well acted and produced. (Pearl, Highland Park. III.) Very good picture, drawing excellent crowd in spite of bad weather. Played on Sunday night to a better than average crowd. Seemed to please all. (Auditorium. Libertyville. III.) Wonderful picture. Pleased all. Good drawing power and lots of compliments. Drew better than a special we played the previous week. (Auditorium. Libertyville, 111.) A vei-y entertaining picture. Did a good business. All pleased me Majestic. Camden, S. C.) Good picture. Print new. (Karlen, Monticello. Wis.) A real box office bet and one that will please the masses. Eight reels. (Majestic, Mauston, Wis.) A local daily ran the story and we got the picture immediately following the conclusion, thus catching mterest of many who read the serial. Picture fairly good, reflecting so-called ’’Modern Girl” and her follies. Drew well for two day .showing and pleased 80 per cent. Eight reels. (Empress. Owensboro, Ky. ) An up-to-date minute picture. Everybody pleased. Did fairly well at the box office. Eight reels. (Grand. Rainier. Ore.) K KEEPER OF THE BEES. THE. FBO, Robert Frazer. Clara Bow, 7 — ^This picture is already sold to the public. All you have to do is to let them know you will have it and a.s far as I have been «ble to learn it pleased all who saw it. (Lyric. Harrison. Ark.) Boys, here is one that will pack them in. Run two days. Saturday and Sunday. Drew far better than "The Phantom of the Opera” on which I spent more money to exploit than I paid for ’’Keeper of the Bees.” Buy it, ■you can’t go wrong on this. (Home. Chilton. Wis.) Good. It drew extra well, although not as big as it is rated, but it made us the money and pleased, so that's what wo want. (Rich, Montpelier. Idaho.) I ran this picture on Satur day to very satisfactory business and the people who saw it were unanimous in its praise. If I am a judge of pictures this is one of the sweetest pictures I have ever seen. It is a thing of beauty. It will strengthen your faith in humanity to see this one. It is a lesson that is worthy of emulation. Buy it. Brother, and tell your people you have a treat for them. (Ideal. Chateaugay. N. Y.) This is one of the most beautiful pictures which it has been my good fortune to have the the privilege of exhibiting on my screen. A beautiful story well acted by the entire cast. It made you feel that you were seeing the real thing in real life. It held the audience spellbound. You could hear a pin drop during the whole show, and they came in crowds. They complimented me for putting on the picture. (Community, Elgin. Neb.) Ran this picture days with S. R. O. sign out each day. As a box office bet it is hard to equal. Anyone should win on this without any special effort. Don’t be afraid of any Gold Bond F. B. O. pictures. (Illinois. Sullivan, 111.) Cash in on Gene Stratton Porter’s popularity and upon the publicity given both picture and book. A nice little story, nothing big. just clean and wholesome and good enough to please any audience in any theatre. (Palace. Syracuse. Neb.) Had people out to see this that hadn’t been in my theatre in months and they certainly enjoyed it. It followed the story quite closely and this is what registers with my patrons. Played this the week before Christmas to good business. (Majestic. Homer. Mich.) Did not advertise big but .stood them up. Good in every way. Everyone pleased with picture. F. B. O. don’t hold you up with thejr prices. (Strand. Huntington, W. Va.) Boys, if you want to put on a show that they will almost tear your doors down to get in and see. buy this one. The greatest box office draw of the season. McCali's Magazine must be widely circulated, as I had dozens of patrons tell me that they had read the story in this magazine and wanted to see the picture. I spent less than onethird for advertising this subject than I did for "The^ Freshman" and this outdrew "The Freshman.” Entire house sold out ten minutes before ' the show started. It is not a big picture but it will please most of them. (American, Wautoma, Wis.) This is a knockout. Good picture, good east and good drawing power. What more can one ^^k for? By all means piay it and don’t be afraid to step on it. (Plainview. Plainview. Neb.) Made more money on this one than I did on "The Ten Commandments.” F. B. O. is O. K. They furnished me a nice set of art paintings and made no charge for same. I am to piay "The Freshman" soon and Pathe wants $6 for first day and for each day thereafter on the art paintings and 50 per cent of gross receipts. Bought Keeper of the Bees” right. If Pathe and Pararnount would give a fellow a chance on these big pictures they would sell more of them. Anyone can make money on the "Keeper of the Bees” if they will push it. If you can’t, you had better close your house. (New, Manila, Ark.) The biggest thing about this picture is the wonderful drawing power. I had so many strangers to see It, so many people that I had never laid eyes on before, that I could hardly realize I was in my own town. The ones who seldom attend a picture show will like it. The dyed-in-the-wool picture fans, who know a good picture from an ordinary one, won’t care a thing for "The Keeper of the Bees.' However, the majority will like it because you will have so many who rarely ever go to a picture show. This alone will put the picture over for you and together with its tremendous drawing power any exhibitor will make money with it. It’s a real chance for a clean up. (Lyri^ Greenville. 111.) Good picture, good business. Easy to exploit because nearly everyMy has read the story. (Columbia, Mansura, La.) We knocked ’em cold” with this one and it ^vas no trouble to get them in. The fact that it was Gene Stratton Porter’s latest story was enough draw a big crowd but It will please them. I consider it one of the biggest drawing cards of the year. Buy it and Opera House. S ww ^ regardless will ple^e 100 per cent. (Electric. Chillicothe. MO.) It broke our house record and no exhibitor should overlook this. It is sold to the public in advance. It is a pleasing, clean story . Congratulations, F. B. O.. on this mortgage lifter. (Palace. Mt. Pleasant, Tex.) Wonderful picture, best box office attraction we have had for a long time. You can't go wrong in booking this. (Orpheum. St. Bernice. Ind.) Well, they don’t make em any better. School kids .sponsored it and we actually got away with a little money for a change. Good print, photography, fine scenery, but it doesn’t follow the story very closely. Many good comments. (Community, David City, Neb) This is one of the best drawing pictures we have shown this year. Picture well made and second night very good. (Lake View. Lake View, Iowa.) A picture with drawing power. Book was read by almost everyone. Raised admission and did advance advertising. Broke all r^ords since ”Omar.” Can’t go wrong when you buy this one Can be bought reasonable from F. 3 O (Hines Circuit. Loyalton, S. D.) Well. sir. if your bank account is overdrawn, book this one and see 'em roll in. Broke all house records for any picture ever played at regular admission prices and a one night stand at that. Not as good a picture as "Drusilla With a Million," but a regular he shekel magnetizer. (Casino, Antwerp, N. Y.) This was a very pleasing picture, and register^ at the box office. (Majestic, Camden. S. C J Good picture from widely read book. Booked • The Girl of the Limberlost” to play a week Idter and my. what a clean up I People came that 1 never saw before. We did better business with above picture than any at higher rental this year. You can’t go wrong. (Strand, Dryden, Ont., Canada.) One of the best. A good drawing card. (Globe, Buena Vista, Va.) t^ene Stratton Porter's name brought them in and the picture pleased, although we believe that it could have been made even better. Drew well and all satisfied, so we should worry. (S. T., Parker S. D.) This drew fine and gave satisfaction. Showed to 600 admissions in a town of 1.000. (Star. Fowler, Colo.) Had good comments on this picture. Business poor, sub-zero weather (Palace. Waupaca. Wis.) An excellent adaptation of Gene-Stratton Porter’s new novel. An interesting story beautifully pictured, and the little scout and her gang furnish the comedy. (Community, Minneota, Minn.) A picture that IS indeed a masterpiece. Follows the book very closely. Beautiful acting and photography. Did a very good business. I would book this picture in any class house. You can't go wrong on it. (Bugg, Chicago, 111.) A good drawing card and satisfied them when they saw it. Advanced our prices 10 cents and did not hear any kicks, so must have been O. K. (Orpheum, Ada. Minn.) I have been too busy with building operations, and later by a strike being indulged in against my three theatres, that I haven’t been in print for a long time, but I want to take time out to tell independent fellow exhibitors to get this on contract and boost it big. You will be surprised how many "keepers of the bees” there are in ^ur town. It’s a good clean picture. (Circle, Ottumwa. Iowa.) Made money on this. Pleased everyone. Say. brother exhibitor, if you are not running for your health by all means book this picture. F. B. O. will treat you right. Other exchanges knock F. B. O.. but they have the best condition film and pictures that I have ever run. (Popular, St. Cloud, Fla.) Oh boy, what a picture. Stood them out in the rain for two days on this one and everybody was pleased with it. F. B. O. certainly has the pictures. (Youngs. Lexington. N. C.) A very fine production that can be bought at the right price and will draw more people than you have seen for months to your box office than many high priced specials do. Seven reels. (Cozy, Fayette. ^.) Good feature which pleased 80 per cent. Too much about bees but a strong heart drama. Well hked here. (Empress, Owensboro, Ky.) Ihe picture is sold to your audience before you run It. Don’t be afraid to advertise. It will stand a raise in admission. Eight reels. (Monticello Opera House, Monticello. la.) KENTUCKY PRIDE. F, Henry B. Walthall, J. Farrell MacDonald. Gertrude Aator, Malcolm Waite, BcHe Stoddard, Peaches Jackson, 6,537. Good picture of a race horse story with Man-O’War that pleases. The story of the race horse’s life IS of great heart appeal. Some say better than ’Just Tony.” (Grand, Alvin, Tex.) We were beginning to believe we had got stung again on this company’s picture, but if this is a fair s^ple of what they are going to give us. we should worry. A splendid production for any theatre, for any clas.s of people, any day in the week. We used this on Friday and Saturday, but would make an excellent Sunday offering. (Crystal. Flandreau. S. D.) Played this thrill week, ft IS a good picture and will please, but not the best horse story I ever saw. "Dixie Handicap,” for example, is a much better picture. Some good comedy in it also. (Majestic, Bowie. ie.\.) Played these two Fox week to terrible business. Good enough as average picture.^ go. but nothing to get the dough. All I got out of Fox National week was what credit I received when I sold the second-named paper to the poster exchanges. I hate to think what’s coming. (American, Ada. Okla.) Net a big feature but very satisfactory. It's different from the