Exhibitors Herald (1926)

EXHIBITORS HERALD 25 April 10, 1926 regular run of race track stories. Several prominent race horses are shown. Admission, lO-SOc. Followed "The Lost World." so business was not so big. (Royal, Spirit L.ake. la.) Good picture. (Texas, Grand Prairie, Te.x.) A good race track picture with a love story and good clean comedy running through it. (Joyland, Booneville, Ark.) Very good and very well liked but poor attendance. Good comments. (Community, David City, Neb.) Splendid entertainment, a-s a racing story. They don’t make them any better. (Silver Family, Greenville, Mich.) Not a special. Print In bad condition. Many stops. Some liked it. (The Star, Humble. Tex.) It is some relief to show a picture of this kind. Free from sex stuff, with a good story, plenty of Irish comedy and good shots of races and fine race horses. Book it and boost. Will make you money. Pox seems to have the product in its 1926-26 releases. (Palace, Naples, Tex.) This is a world's champion picture. Every reel is a knockout. It packed in the cash customers and pleased them lOQ per cent. (Patrick's. Crescent, Okla.) Good for lovers of horses especially. Story on the order of "Black Beauty." Some raved Jtow good it was and some did not like it. (New Liberty. Carnegie, Okla.) A very good picture. Good story and Henry Walthall was exceedingly at home in the part he portrayed in this picture. (Crystal, Tombstone. Ariz. ) About the best race horse story I ever had. Pleased alt who saw it. ( Cosy, Wagoner, Okla.) Fox has the pictures this year. This is one of the best. (Linwood Square. Norwalk, 0.) Just a wonderful feature. Big plot, fast races, and thrills, too, galore. Paper fine. Seven reels. (Monticello Opera House. Monticello. la.) KING ON MAIN STREET. THE. FP, AdoJphe Menjou, Bessie Love. Greta Nissen, Joseph Kilgoar. Edgar Norton, 6= — Think this is an exceptionally good picture. Business very good. Weather bad. Adolphe is a finished actor with a great many admirers. (Lyric. Terrell. Tex.) A good program picture. (Silver Family. Greenville. Mich.) No good. Let the senior class have it for one of their school parties. (Palace. Burkburnett. Tex.) Too slow for a comedy and you couldn’t call it a drama, so I guess it's a betwixt and between. (Grand and Gem, Cooper. Tex.) This is above the average picture. An old story told in an intensely interesting and human manner. (Texas. Grand Prairie, Tex.) Very good farce comedy, but not a special by any means. (Palace, Ashland, O.) A very good attractioo Pleased all who saw it. A poor box office brt, but just the same a very good picture. It's g*vod for any house, but only a one day picture. (Bugg, Chicago, III.) Splendid picture, sad ending. Drew extra well in my house. (Rosewin. Dallas, Tex.) Holds the records as doing the poorest business in the last* year and one-half. There are 600 others on the market that have this one beat. It Is one of Paramowit's Farewell group. (Ckizy, Wagner. S. D.) A very good picture. Nothing big, but this star always is a good drawing card for us. He has plenty of comedy and has a way of putting it over. Buy it right and you will make money. (Washington, Atoka. Okla.) A good comedy drama that seemed to plear.e evei'yone. (Grove. Fox River Grove, 111.) Fine show. Pleased them here. Can't say that the leading lady adds anything to this. (Reel Joy, King City, Cal.) Another lemon from Paramount. Ran both this one and "Stage Struck" same week. Both terrible. (Lyric, Frostburg, Md.) This is a very clever picture but a little over the heads of those who seek comedy of a brighter nature and not bo light. Menjou poses his way through very well. Not a special but an ordinary program. (Regent. Indianola. Miss.) KISS FOR CINDERELLA. A. FP. Betty Bronson. Tom Moore, Esther Ralston. 10. — The picture is all that it is intended to be. It's wonderful, but it did not draw for me and we did everything in an advertising way. (Rich. Montpelier, Idaho.) I played this picture week following Dallas, Tex., and used an orchestra. The lowbrow will not like It. My patronage is mostly farmers and some of them did not appreciate it. The better class of trade will thank you for showing it. Betty Bronson is good. So is Moore. (Liberty. Leonard. Tex.) Some very beautiful scenes in this picture, but is not the type for a small town. The story is very weak. If you buy it. don't pay more than program price. (Palace. Greenview. 111.) Betty is a marvelous actress, but why burden her with such whimsical stuff? People don’t care for dry English humor, especially when coupled with a fairy tale during the war period that doesn't mean a thing. It's all right for urban houses, but not the sticks, as we had any number of walkouts, which is the first experience Abbreviations Abbreviations used in this issue, fogefiser with Home Office addresses oi £lm companies designated, are as follows: AE — Associated Exhibitors, 35 West 45th St., New York. CHAD — Chadwick Pictures Corp., 729 Seventh Ave., New York. COL — Columbia Pictures Corp., 1600 Broadway, New York. E— -Educational Film Exchanges, 370 Seventh Ave., New York. FP — Famous Players-Lasky, 485 Fifth Ave., New York. FBO — Film Booking Offices, 1560 Broadway, New York. PN — -First National Pictures, 383 Madison Ave., New York. F — Fox Film Corp., West 5Sth St., New York. MG— -Metro-Goldwyn Pictures, 1540 B'roadway. New York. P— Pathe Exchanges, Inc., 35 West 4Sth St, New York. PF — B. P. Schulberg Corp., 1650 Broadway, New York. PL — Principal Pictures, 1540 Broadway. New York. PDC — Producers Distributing Corp., 527 Fifth Ave., New York. UA— United Artists, 729 Seventh Ave., New York. U — Universal Pictures, 730 Fifth Ave., New York. V 'Vitagraph, 1400 Locust Blvd., Brook lyn, N. Y. V/ Warner Brothers, 1600 Broadway New York. State Right distributors designated by name. Numerals indicate length of picture in footage or reels. in our theatre since here, three years. (Rialto. Pocahontas, la.) A fine picture for children. Fanbusiness. (Vine. Mt. Vernon. O.) Th^s picture w&s & very big disappointment to me. It ple&sed the kids and most of the women, but the men did not like it. I think that Is all right, to kind of make the men see something that will make them dust out part of their brain cells of long ago. I run a kid’s matinee on this and cleaned up. Had several tie-ups and the picture went over fine. But these kind sure do take the work ; they won't put themselves over. (Moon. Neligh, Neb.) Rotten. Lost money in spite of extra advertising, extra showing and extra effort. (Lyric, Morrison. III.) Mush and rot. If this is a "meritorious picture" thank the Lord I like the other kind. Tiresome and boresome. Pleases the kiddies under eight but that is all. A great big lavish b.auliful production wasted on the worst bunch of drivel we have had. Won't producers ever learn that the public and the exhibitor do not want fairy stories? They might do on the radio at 6:30, but not for the night crowds at the movies. Fair business but all disgusted. (Temple, Bellaire. O.) A picture of this type is impossible. Where the entertainment value is. I don’t know. Betty and Tom are good, as are the rest of the cast, but what a panning this one got. and it deserved all it got Too long and too di-y for the average fan. (New Geneseo, Geneseo, III.) It takes all kinds of pictures for all kinds of people and this is a good picture for our kind of people. (Saunders. Harvard, HI.) Except for the occasional close-ups of Miss Bronson, this is about the most consistently uninteresting picture we have shown this year. Had not the appeal that made "Peter Pan" worth white, but yet contains the elements that made the latter a failure at the box office. (Crosselt, Crossett, Ark.) The ladies and children enjoyed it. The men did not. On this account, did not make a strong box office attraction. (Majestic. Camden. S. C.) Just plain applesauce. A lot of good effort, money and brains gone to waste. Not one. two. three with "Peter Pan." We admit it is a wonderfully made picture, but it lacks that entertaining value which means so much at the box office. It took thorn about five alow reels to establish the Cinderella idea, and by that time everybody was asleep. Never again do we buy (Christmas pictures at big prices. (Lyric. Wooster. O.) In its class It’a the best ever made by anyone. (Palace, Ashland, O.) Entertaining to ladies, children and a few of the men folks. Splendidly staged and acted, but many did not care for fairy tale stuff. Average business and picture cost increased rental. Ten reels. (S. T.. Parker, S. D.) A picture that the small town exhibitor should show and give the knockers of the town passes. Will please women and children. Priced too high for box office value contained therein. Ten reels. (Empress, Akron, la.) KISS ME AGAIN, W, Made Prevost, Monte Blue, John Roche, Clara Bow, Willard Louis, 7.^ An excellent comedy drama. Pleased all that came. (Palace, Long Pine, Neb.) While the name of the picture has not the best of drawing power, the picture itself is very cleverly produced with an e.xceptional cast. Drew more the second night than the first. (Orpheum, Steamboat Springs, Colo.) As a Lubitsch production it is a very poor one. Nothing to it at all. Our patrons absolutely disgusted with it. Too long and dragged out. If you're wildcntting pictures, lay off of this. (Bugg. Chicago, 111.) A very fine production and a poor box office attraction. (Lyric, Endicott, N. Y.) Here is a wow with a capital W. By all means, boost it. (Liberty, Kalispell, Mont.) This was very good. Good comments. (Community, David City, Neb.) This is a dandy comedy drama but too much kissing in it. Too much is too much of anything. (Grand, Breese, 111.) I made money on this because the paper promised it to be a naughty picture and they came out to see if it was. However, they were disappointed, as it was like the rest of Warner's, fair. (Dixie, Kilgore, Tex.) This picture is fair, but not what Warner would make you believe. Used it two nights to only fair business. Light and frothy, although it is one of Ernst Lubitsch's productions. (Cozy, Union, Ore.) Personally I thought this fine but not the kind of picture for my patrons. (Star, Fowler. Colo.) Good for highbrows. Finely directed but no good for small towns. (Regent, Bogota, N. J.) A pretty picture that is worth about half what "Peter Pan" was worth to you. and notice I didn’t say what you paid for "Peter Pan." It broke my house record for doing a bigger flop the second night than any show I have shown since I started running a theatre. It just isn't entertainment. It may be fine but they don't like it, with the result that no one came the second night. (Grand, Pierre, S. D.) KIVAUNA OF THE ICELANDS. P. Klvalina. Aguvuluk, Nashulik, Tokatoo, Nuwak, 5,597. — Fine summer picture, equal to "Nanook of the North." Something different. Ran this with an Our Gang comedy and pleased. Should be run during school season and get cooperation from schools. (Star. Price, Utah.) This is another one of Pathe’s promising "Gold Rushes” that foiled to materialize any rush, saying nothing about the gold. Just seven reels of fillum with a little natural color at the start and finish without the least semblance of a story, with a lot of bum photography and jerky camera motion. The worst lemon I ever ran in the house and they told me so. If there is such a thing as imprisoning anyone for taking money under false pretenses. I should be in jail for running it. (Opera House, Lenora, Kan.) Used this with a high school play and had a good turnout, but the picture itself will not please. Scenery beautiful but that's all. (Strand. Ranfion, Kan.) From an educational standpoint, okay. For entertainment no good. Film very dark and badly scratched up. Out of Pathe Exchange, Detroit, Mich. (Starland, Stockbridge. Mich.) Fair picture. Only thing good about it is the truly Northern scenery. No drawing card. (Regent, Solmon, Kan.) This picture Is okay for schools or educational work but not for an audience that wants amusement. (Liberty, Pasco, Wash.) Failed to draw and did not please very many who saw it. (Photoplay, Ashland, Kans.) A fine, strong, entertaining and educational program out of the usual. We run same during our ChautauquiT and pleased 90 per cent. (Opera House. Plattsburg, Mo.) Duck it, boys, unless you can get out of it under the pretext of an educational feature. (Regent, Bogota, N. J.) KNOCKOUT, THE, FN, Milton Sills. Lorna Duveen, John Philip Kolb, Edward Lawrence. 7,450.— A mighty good picture in this town, played on Saturday. With the help of the trailer it drew usual action seekers and the other higher class