Exhibitors Herald (1926)

EXHIBITORS HERALD 27 April 10, 1926 LET’S GO GALLAGHER. FBO. Tern Tyler, Barbara Starr, Olin Francis, Sam • Peterson, Frankie Darro, 5. — This is best Western for seme time. Tom. I say you are a comer already here. The dogr and boy are also fine. (Monticello Opera House, Monticello, la.) Fine picture. Our first Tom Tyler. Glad to have him on our program, if all his pictures are as good as this one. (Princess. Obion, Tenn.) Dandy Western. This is the first of F. B. O.’s surprise star and if they are all as good as this one, I will be more than satisfied. The kid and the dog. plus Uncle Bendy, help the picture wonderfully. (Selk, Scotia, Neb.) Films good, copyright 1926. T>'pe Western. Played Saturday. Sunday, yes. Rate 90 per cent. This is a humdinger. It's like a hurricane. Let’s try it, and you’ll find out the same. (Jewel, Verndale, Misn.) Good film. Tyler looks quite promising, but this was not as good as we expected. Frankie Darro and the dog are good but why doesn’t that fine looking horse of Tyler's do something? Tom, you had better teach him a few tricks. The camera work was a little bad. but we hope that his next picture will be bettor. Maybe a different director would help. (Rialto, Sharon. Wis.) Good action picture for Saturday. Not much of a crowd, ((Community, David City, Neb.) LIGKTNIN*. F, Jay Hunt, Madge Bellamy, Wallace McDonald, J, Farrali MacDonald, Ethel Clayton, James Marcus, Otis Harlan, Edythe Chapman, 7,990. — In spite of inclement weather we did fair business. To John Ford goes the main honors for perfect direction. To him goes credit for instiiling human pathos to the nth degree, sympathetic treatment, plenty of suspense. clean comedy and intelligent treatment of this stage play. To John Golden and his unit, the laurels for bringing clean American stories to the screen, to the rest of the cast goes credit for admirable support of the star. We wish to commend the Washington branch for their unparalleled service and good condition of film and to Fox Film Corporation goes the thanks for fair treatment in the selling of their product during the last two years. To small town exhibitors, here is a tip. If you want a clean picture, void of society and sex bunk, here is a real picture. If you do not want a clean picture that you can boost, lay off. That's why we booked it. (Bridge, Petersburg, W. Va.) Eight long reels of program stuff put out under the misleading name of special. In six reels and at program prices this picture would have been all right, but oh. what a stinging we got. You exhibitors that haven’t been hooked on Fox’s new product better watch your step. They give you an extra good chance to pay too much for their stuff. (Palace, Long Pine, Neb.) A wonderful picture. Had lots of good comments on this one. Fo.k has the pictures this time. (Cosy, Wagoner, Okla.) Bill Fox: I see where you are buying up about all the stage hits in creation. Haven’t you learned yet that few of them make box office successes ? Witness "Lightnin’.” It is really better done than the play, but how many of us poor exhibitors got more than film rent out of it? I did not get that much. The people in the cities under 26.000 do not see the stage stuff ; they hear about it second-handed and some of them read about it, but the great mass of movie goers know nothing about "Lightnin’ ’’ or "First Year” or “Money Talks.” Look over the real exhibitor list, the fifty best money makers, and see how many were big stage successes. Take a hint. Bill, and be a wise man. (Temple, Beltaire. O.) We do not see why an exhibitor should pan this one. It is good, very good. Priced too high and lost money. Weather bad. Will please if you can get them Print and paper good. ( Rex, Gilman City, Mo.) This didn’t get me any extra business. In my estimation it is just an average It will please the so-called better class. (Electric. Chillicothe, Mo.) Wrong type but good directing. Not good for a small town. Too slow and di-aggy". Poor business, pleasing only 60 per cent. (Cozy, Wagner. S. D.) One of the best things I have seen in a long time. (Texas, I’>'a>*’ie. Tex.) Picture good but did not hold up the second day of a two day i-un. (Kenilworth. Hamilton, Ont.. Canada.) Rivals "The Old Nest” in interest. Made a little money. Oont seem to draw like Bill Fox thought. Better lay off this stuff, Mr. Fox, and give us some action. (Majestic. Belleville. Kan.) I consider this one of the finest pictures since "Over he Hill,” it's so human. Jay Hunt is a real character actor. Patrons welt pleased at 10 and J6c admission. (Royal, Spirit Lake, la.) If ightnin' ” strikes you as it did me, you will ssy as I do. that it does not measure up in the cast as a special picture. I was disappointed 'h the picture and say as a box office value it 'J'd not have any here. Did special advertising ns I always do for specials 6-24's. posted in town of four thousand and only had average business three days. (Cozy, Winchester, Ind.) If it had been in si.x reels and put out and sold as a program picture, I could have reported a good program picture. But it was represented as a special and charged for ns a special. It was slow in action and was far from being a special. The stage reputation helped me to get a fair crowd the first night, but it flopped the second. (Arcadia. Vandergrift, Pa.) Advertised this to the veiTi limit. Matinee poor business; evening did fine. Personally consider it a mighty fine picture. Patrons were very divided. Really don't believe it pleased 60 per cent. I think it could have been made into a better picture by adding a good thrill. Had a few young folks walk out. (Highland. Guthrie. Okla.) Lost plenty on this. Was disappointed in the picture, as well as business. Can pick dozens of pictures as good as this for 15 per cent of the rental. (Star, Montevideo, Minn.) This is a good picture and will please the majority. (Rich, Montpelier, Idaho.) Good enough for any house. Acting splendid and Jay Hunt wonderful, but did not draw as much as it should by many dollars. (Rosewin, Dallas. Tex.) This is a dandy picture. Not a big special but will please all classes. We did not have a complaint. Pleased at regular admission prices. Paper on this is very good. (Ideal, Bloomer. Wis.) If this is a sample of the fall product for Fox. they are going to knock ’em cold. In face of the fact that the temperature registered 100 and over both nights, this did a remarkable business. Not only that, but the picture gave excellent satisfaction to the patrons. It is a picture that will stand all the advertising you can give. The picture will back up all the good things you say about it. Personally I think that Jay Hunt’s acting is the best that has ever appeared on the screen in any picture. (K. P.. Pittsfield, 111.) My patrons claim that this picture was not as good as the play and they were not satisfied. I presume John Golden doesn't mean anything to a small town, and Fox got all the exhibitors with the so-called specials. Never again will I pay the price I did. Nine reels. (Star, Dansville, N. Y. ) Went out better than I expected. Seemed to please. (State, Tawas City, Mich.) LIGHTS OF OLD BROADWAY. MGM. Marion Davies, Conrad Nagel, Frank Currier, George K. Arthur, Julia Swaync Gordon, George Bunny, 6,400. — This is an ideal vehicle for Miss Davies and she puts it over in great shape. Pleased almost TOO per cent and this in spite of the fact that she is no favorite here. If they will only keep Marion away from the king and queen stuff long enough she will be a small town drawing card. (Crossett, Crossett, Ark.) A good comedydrama which kept those who came chuckling through the entire show. We spent considerable effort and some jack trying to get them in, but the public here does not care for these old-time pictures, and as usual let it be known by being absent. (Regent. Eureka. Kan.) If you can get them in it is one of those pictures that will more than please. It will send them away saying that was a swell show — only watch your posters and leave out the ancient stuff. (Harbor, Ashtabula, O.) Played this one Thanksgiving and it sure did please. Step on it. It's a good one. Many favorable comments from patrons. My people like a picture with good comedy and this one has plenty of it. (Fairy, Knox, Ind.) A splendid big picture. Star and cast great Story good. Lots of comedy. Satisfied all. It’s a special and 100 per cent entertainment and clean. (Silver Family, Greenville. Mich.) Good picture of the kind they like. Did very good for me. (Regent. Bogota. N. J. ) "Very good offering. Story, cast and photography excellent Business bad. They thought it was another costume picture and wouldn’t turn out. (Grand, Rainier, Ore.) Marion Davies plays a double role in this picture which is great Good for Sunday. (Monticello Opera House. Monticello, la.) This seemed to please, but did a rather poor business on it. (Majestic, Camden, S. C.) Good picture for the Irish but pleased evei-yone here. (Auditorium, Barrington, III.) A splendid production. Played this on a Saturday and lost money. No fault of the picture. They simply won’t see a show on Saturday. (Opera House, Hilbert, Wis.) LIMITED MAIL. THE, W. Monte Blue, Vera Reynolds, Willard Louis. Tom Gallery, Jack Huff, Eddie Gribbon, 7,M4. — The best railroad picture I ever played. Wonderful scenery. Very good photography and a real railroad picture. It's a peach, and so is little Vera Reynolds, one of the sweetest girls on the screen. She is a comer, and so is Marion Ni.xon and Pauline Garon. Just watch these three little girls. They have some of the old stars beat right now. Oh yes, Monte Blue, you did the best acting you ever did in “The Limited Mail." Your friend Willard Louis was also very good. (Bonham, Prairie du Sac, Wis.) Good. Step on it. A fine railroad story. Good scenery and a great wreck. (Isis, Dell Rapids. S. D;) This is sure fine. Big in every way. Direction, acting, story, action. This wont over big for me. (Electric, Chillicothe, Mo.) A good picture and will please most anywhere. I believe. Guess it will get over in most small towns as a real special, but something seems missing, somewhere, to me. It is a good picture for a small town, however. I played it thrill week. (Majestic, Bowie, Tex.) Good railroad melodrama. (Seelyo. Abilene. Kan.) I still say Warners have the right pictures for the small town exhibitor. Anyway, run it by all means. It's very good. Had a good print. Packed them in on this one, second night very good. (Polo. Polo. III.) Oh boy, what a wonderful picture this is. Monte sure struts his stuff in this one. Scenes in this one are perfect and the little boy will roach out and get your heart and keep it to the end of the picture. There isn't anything to say against this production. Lots of thrills that will make you sit on the edge of your seat all the way through. Love scenes not overdrawn and lots of comedy. Good print, priced right, pleased 100 per cent. (Plainview. Plainview. Tex.) Pleased a good holiday crowd. Good audience picture. (Palace. Waupaca, Wis.) Wonderful. The wreck was the best I ever saw. Best production Monte Blue has ever played in. Boys, you can't go wrong on "The Limited Mail." It's a knockout. Pleased them all. (Cozy-Folly. Hollis, Okla.) Went over e.xceptionally well here with the fans. Business a little above the average. We advise anyone who has this coming to get behind it. (Majestic. Belleville, Kan.) I had a full house on this the first night and stood them up on the second. The picture was good all the way through and the railroad wreck was the best I have ever seen on the screen. I believe everyone likes a railroad picture. Boys, don’t buy this unless you are going to boost it to the skies, as it is sure to please. (Dixie, Kilgore, Tex.) Can't say when we have played a more entertaining picture. It is productions like this that the exhibitor needs for his audience, and not some of the junk that he is handed and expected to make a fair return on to his patrons as well as himself. (Lorin, Berkeley. Cal.) A fast moving railroad melodrama with a moat realistic collision. This role is the most suited for Monte we have as yet seen and the picture will please 99 and nine-tenths--what more? (Palace. Mt. Pleasant, Te.x. ) A mighty good R. R. melodrama that rang the bell for us. (Elite, Greenleaf. Knn.) Mighty good R. R. melodrama that rang the boll. The print a little dark but at that you did not need a pair of specs to see the picture. Plenty of action. They all went out well pleased. (Coliseum, Annawan, III.) Hera’s one I take my hat off to. Splendid picture. One everyone will enjoy and not last nor least it will make money for you. More power to Warner’s. (State, Tawas City, Mich.) A good Saturday action picture for the small town. Monte Blue where he belongs. Railroad shots very good. (Fairy. Knox. Ind.) A fine entertainment; good story. Well done. Gave satisfaction. (Silver Family, Greenville. Mich.) Finest railroad picture to date. Don't be afraid of it (Liberty, Kalispell, Mont.) Big stuff. Box office attraction. Step on this one. (Liberty. Pikeville. Ky.) Splendid railroad melodrama. Notable cast. Thrills galore. Clean for the family. Seven reels. (Grand, Chetek, Wis.) Very good picture that will go over very well in railroad neighborhoods. Seven reels. (Lily, Buffalo, N. Y.) A good interesting attraction that will hold the attention of our audience. Good paper and plenty of chance to exploit. (Liberty, Pasco, Wash.) LITTLE ANNIE ROONEY, UA, Mary Pickford, 10. — Played this New Year’s day and I think I started the Nesv Year right. Mary is where she belongs. Looks just as young as ever. Mary sure has found the fountain of youth somewhere in Hollywood. More pictures like this one and she will be a good box office bet. My patrons said very good picture and they said it with a smile, and a smile from a patron means much to an e.xhibitor. Big increase on second day, which is unusual in my town. Small town c.xhibitors, if you can buy it right, grab it and play it at regular admission. My guess is it will please 99 per cent. Plenty of good comedy to put it over. (Fairy, Knox, Ind.) Saturday night to crowded house. The years don't seem to rob America’s sweetheart of any of her charms. She ■ is still the same captivating kid that won her