Exhibitors Herald (1926)

EXHIBITORS HERALD 31 ture for the ohiEdren, but the adults thought it unreasonable and impossible. (Lily. Buffalo, N Y.) Here’s a dandy for Saturday program for small towns. Has everything and just what you want for Saturdays. Went over good. (Di.xie, Russellville, Ky.) Good picture that pleased. (Liberty & Melba, Carnegie, Okla.) Used this on a Saturday night and it pleased 100 per cent. An entertainer that is a little different from the regular stuff. (Fairyland, White Castle, La.) A," good program picture which did e.’ccellent Saturday business. Good for Saturday. Not a Sunday picture. (-Princess, Chilton. Wis.) Pleased everyone. This .is a peach, interesting from beginning to end, as it is different from the ordinary mn of pictures. Patsy Ruth Miller is a ringer in everything she attempts. (Polo. Polo. III.) This is a good picture. Something different from other makes of pictures. It went over good for me. The ape plays a good part. You don’t go wrong in booking this one. (Eagle, Westville, HI.) A good picture, but no business getter. Have played Universal pictures for several weeks and find them no money makers. Simply can’t interest my patrons in this product Pictures on average are good entertainment but not as big as Carl makes you believe. (Elite, New Holstein, Wis.) The lions have merely a walking part. The gorilla is the star and he has good support from the rest of the cast. Pat y Ruth Miller, whether in a rhinoceros fur bathing suit or an evening gown, is very easy to look at. The picture is just a bunch of hokum, but it moves fast and pleased a fair crowd. (Pastime, Mason. Mich.) Nothing particularly new. Girl brought up largely a la nature in Africa most of the story. Goes well enough for younger crowd. (Regent, Bogota, N. J.) This is a good picture but a poor imitation of a gorilla. Too many closeups of the dried up looking beast. (Blue Mouse. Davenport, Wash.) Talk about serial stuff, suspense, thrills and Florida swamps. (Palace, Waupaca. Wis.) About fifty per cent good. Norman Kerry and Palsy Ruth Miller wasted on this piece of bunk. ( Electric, Cambridge, Neb.) A good program picture. (Silver Family. Greenville, Mich.) This particularly appeals to men and boys. Too wild and rough for the greater portion of the fair sex. Good box office bet for smalt towns. (Liberty, Pikeville, Ky.) This picture pleased our audience. A veiy few might criticise some parts of the pictu.e. Better Friday and Saturday night business than on an average. (Cozy, Fayette. la.) Not so good. The gorilla was sure some fake. (CoLseum. E<lmore, Mich.) This is a fine picture anil patrons liked it and told me so. (Whynot, Greenfield, Ind. ) This picture hasn't a general appeal. It is hokum with a few scenes that step 'along pretty lively. The gorilla imitation didn't get by with our crowd. The crystal gazing and spiritualistic stuff didn’t add anything to the picture. Pleased 75 per cent. (Hammond, Hammond. Wis.) LOST WORLD. THE, FN. Lewis Stone. Bessie Love. Lloyd Hughes, Wallace Beery, 10. — The greatest novelty picture ever made. Did not do any business, as it rained five days straight before show (late and on the show date it turned cold and continued. The coldest weather this year. Buy this picture by all means and step on it and charge advanced admission. (Strand. McKenzie. Tenn.) Very entertaining. A wonderful production. Once is enough to see this kind of a picture, but very instructive. Animals vei'y life like. Caused much wonderment. I think it would do your house good to show iu (Community. David City. Neb.) This picture should please the majority of people, especially a town where there are lots of schools or a college. Broke all records with it. iStrand. Gulfport. Miss.) It's a novelty that amazes the men anti children. Also frightens the women. Not a woman's picture. It drew a lot of children but proved a flop at the bo.x office because we pai.l too much for the picture. (Lily, Buffalo. N. Y. ) Played two days on this. While this picture is wonderful in its way, I think it does not measure up to expectancy. Don't know why, unless it is because it drags at times and the light is not pood, particularly the scenes in London, which IS not expected, however. It is a remarkable picture and should be on the booking sheet of every exhibitor because it's different. It seems that we are getting so calloused that nothing pleases 100 per cent any more. (Pioneer, Amasn, Mich.) Very good. Good business for three days. (Vine, Mt. Vernon. 0.) Business good. Here is a very fine picture. While it will not please all of your regular fans, it will get a groat deal of praise from people who seldom come to the show and will please 90 per cent of the better class. It is a real novelty and it is big. It has good drawing power and should be run at advanced admission prices. (Novelty, Paris, Idaho.) I would rank this as a very good novelty picture and that's all. Too improbable to believe, was the opinion of my patrons and generally disliked by the majority of those who saw it. Mechanical movement of animals very evident, which brought chuckles from those who understood motion pictures. Business poor at S5 cents admission. (Rex, Aurora. Minn.) A great picture. Different from anything I have ever run. You can't go wrong booking this. It’s a money getter. (Elite. lola, Kan.) Boys, here is the big one of 1026. A showman picture, one that can be sold to the public any place in the good U. S. A. If I could not pack my theatre with this picture I would sell out and get into some other business. The rental on this is very reasonable when compared to some of the other so-called big ones that die on your hands. I got behind this with a big advance advertising campaign and sold it to the people, and they almost tore my show house down the first day trying to get in. Had the biggest matinee in history and lined them up for two blocks at night. I am writing this after the first day so don’t know how the run is going to hold up. but look for big business every show. The picture is a novelty and pleases those who do not expect too much. I had no kicks from anyone. Don’t let this get away from you and don't forget to advertise it after you buy it. First National has the stuff to do it with. Get the trailer sure. (Orpheum, Harrisbury, III.) This attraction gives excellent satisfaction at raised prices. Played against a free medicine show. Otherwise would have been a winner. (New Palace, Wisconsin Rapids, Wis.) One of the greatest novelties of the screen and novelty brings business. Played the first two days to practically the same business as "The Ten Commandments.” Two of the hottest days of summer last two days, which hurt business. Showed to a very good profit. It easily goes in the big money class. The faking of the animals is very well done but the novelty of the theme is the thing that will draw the dollars. There will he comments both ways, but there will be business. Think First National is holding it a bit high, but it made good money for me and it should for anybody. Played August 31, September 3, at 25 and 60 cents. (Cresco, Cresco. Iowa.) Surely a remarkable picture and if properly advertised sure to get them in. Pleased most of them. Buy it and boost it. Film good. (Strand, Ransom. Kan.) Had to charge 50c admission, and it is not worth it. Some say it was good and others called it punk. It's just novelty, that's all. (Star. Montevideo. Minn.) Here’s a picture that will please any crowd that comes to your theatre and you will get many favorable comments on it. In its way it is really wonderful. If you can’t g?t them in on this one. you had better start in some other tine of business. There is plenty of good advertising available and the picture is sure to satisfy, so you can’t lose money, that is one sure cinch. Get the trailer for sure. ( Plainview. Plainview. Tex.) First night to fair business. Second rained, but not bad, but had to charge 50c and every one howled. Just broke even. (Grand, Yoakum, Tex.) Pronounced by all who saw it as veiT good. A real novelty special. (Cozy. Wagner. S. D. I A peculiar jiicture that we put over with -1 page ads in sensational style. Picture seemed to plea-'ie only through the novelty. That’s best we can give it. Made some real money on it. (Maje.stic. Belleville, Kan.) A mighty good production but did not draw as we expected. No fault of the picture. (Wallins, Wallins Creek. Ky.) Opened big but fell after first show. Good entertainment of the unusual kind. The trouble with these specials is that the exhibitor hadn't a chance to break even in the face of the film rental we have to pay to g(rt them before they are worn out. Lost money. (I think Felix has these animals beat a mile.) (Princess, Mapleton. la.) From a production standpoint, wonderful. Entertainment value. SOSO. Box office attraction not so good for me. Billed seventeen towns, but was disappointed in receipts. Watch your rental. (Royal, Spirit Lake. la.) A great production which di'ew fiii -ly well with bad weather and streets torn up. Not (luite up to expectations but probab'y expected too much. (Home. Oblong, III.) Broke all house records for me on a four day run. Pieasci about 60 per cent. We worked on their curiosity and got 'em. (Regent, Eureka. Kan.) Played it early. Step on this one and you will pack the house and please 100 per cent. It’s a wonderful Ijicture. (Palace. Burkburnett. Tex.) Business good. Very fine picture. It will not please all the fans. It will get a great deal of praise from people who seldom come to the show and will please 99 per cent of the better class. It has good drawing power. I charged 35 and 15 cents and just packed them in. (Coliseum, Annawan. 111.) Owing to the fact that this picture was sold to mo right, I made some money. It is a great novelty picture and should make money if properly advertised as being a great novelty and having a long run at high prices in cities. (Town Hall, Weslboro, Mass.) After playing all around me I had to take what was left. Am mighty glad 1 didn't pay an exorbitant rental, as second day was rainy and third day very cold and windy. Allowing for this. I consider I did fairly well with it. (Regent. Bogota. N. J.) A wonderful picture but it sure flopped for me. Ninety per cent of the few that came to see it proclaimed it wonderful but very poor entertainment. I must be an exception as all other reports are to the contrary, but I can't give it much. (Opera House. Fennimore, Wis.) Truly a great production. Played it to three days of big business. Broke all box office records and we’ve been playing all of the big ones. Ten reels. (Liberty. Hardin. Mont.) LOVE HOUR, THE, V. Doris Kenyon, Willard Louis. 7. — Fair picture. (Starland, Stockbridge. Mich.) An unusual picture, something different, full of humor and yet a thread of pathos. You can’t go wrong getting this one. Played Wednesday. Good for Sunday. My patrons approved of this heartily. A 100 per cent picture. Copyright 1926. (Jewel. Vevndalu, Minn.) (Consider it as good as the best. More favorable comments on this one than any other picture shown for months. With right producer. Willard Louis could easily fill the place left vacant by Arbuckle. (Orpheum. Ociwein, la.) Nothing extra but a lot of good laughs in it. The title surely kilted it here. Louise and Willard are the life of the picture. Did about one-half usual business. (Polo. Polo. 111.) A good comedy-drama shown to very smalt attendance. (Star. Stanley, Wis.) This is a good comedy drama and will give excellent satisfaction. Got over fine with us with good business. (Odeon. Chandler. Okla.) LOVERS IN QUARANTINE, FP. Bchc Daniels. 7. — One of the best comedy features our folks have seen in a long time. Miss Daniels should receive special mention in this, her ouUtanding triumph. Exhibition value just right. Buy it and talk out loud. (Orpheum, Gla.sgow, Mont.) Pleased as near 100 per cent as any picture I ever had in the house. 1 did not see it myself, but they told me as they came out how good it was. (Reel Joy, King City. Cal.) Pleased. A light comedy, somewhat above her previous efforts. (Palace, Memphis. Tex.) A pleasing comedy, just the kind to fill in between two big pictures. Give us more like it. Bought right. (Star. Montevideo. Minn.) Unusually well made comc<ly drama. Kept our house laughing all the time. (Lake View, Lake View. Iowa.) I have seen ejuite a number of good reports on this picture and I had seen the picture before I run it. Consider it only fair. It did nut draw an ordinary busine.-s. (Rich, Montpelier, Idaho.) This is an entertaining comedy drama. I didn't care much for it but the crowd seemed to like it and that is more important. (Grand. Pierre, S. Dak.) This one and "Wild Wild Susan” have made Bebe Daniels in this town. It is good comedy and will jilease everybody. Paramount can make more friends with these kind than they can with any of their costume pictures. (Palace, Burkburnett. Tex.) A dandy comedy. (Princess, Traer. la.) Any house wanting a comedy drama that will please every human attending will do well to book this one. Bebe certainly outdoes herself. To me it’s as laughable ns ''Charley’s Aunt.” (Grand and Gem. Cooper. Tex-.) A very good picture which drew well and pleased evciybody. A comedy drama which is a good picture for a Sunday. (Auditorium. Libertyville. III.) A splendid comedy-drama. Paramount is imtting out some real pictures in their new group. You can't go wrong on this picture. We played it with Jimmy O’Brien's vaudeville to very poor business, but no fault of the picture. Mr. O'Brien is II square shooter, but has a poor act. His dancing is the only thing that amounts to anything. Watch out. brother exhibitors. (Palace. Long Pine. Neb.) Good comedy drama. Everyone liked this one and said so. (Strand, Milford, la.) This one pleased 95 per cent. A good box office attraction. Lots of good comment^. Wo will give Paramount credit for making one good picture and selling it at a right price. (Scenic, Rol.'e. Iowa.) Good comedy-drama up to the regular Daniel standard Pleased about 80 percent. Special, no, good program. (Palace, Clifton Heights. Pa.) Lots of laughs in this one. (Star, Humble. Tex.) A very nice little comedy drama. Seven reels. (Opera House. Fennimore. Wis.) Good, only there were too many pajama scenes. Bebe Daniels too clever a star to need that