Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Mar-Jun 1926)
Leaf #:
000511
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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36 BOX OFFICE RECORD SECTION OF April 10, 1926 UNITED ARTISTS CORPORATION Exchanges Atlanta, Ga Boston, Mass Buffalo, N. Y ...............................265 Franklin Street Chicago, 111 Cincinnati, Ohio 503 Broadway Film Building Cleveland, Ohio 2143 Prospect Avenue Dallas, Tex. 308 So. Harwood Street Denver, Colo 2044 Broadway Detroit, Mich 344 Insurance Exchange Bldg. Indianapolis, Ind Kansas City, Mo Ltos Angeles, Calif .................922 So, Olive Street Minneapolis, Minn,... Netv Haven, Conn new York, N. Y Omaha, Neb. Philadelphia, Pa Pittsburgh, Pa .1014'‘1016 Forbes St., Uptown, P. 0. Portland, Me.. St. Louis, Mo. Salt Lake City ........................ 58 East 4th South Street San Francisco, Calif.. 229 Golden Gate Avenue Seattle, Wash,... W ashmgton, D. C...... ..801 Mather Building Calgary, Alta .Traders* Building Montreal, Can ................12 Mayor Street St. John, N. Bruns.... 162 Union Street T oronto. Can ..Hermant Bldg., 21 Wilton Square Winnipeg, Can. : 403 Film Exchange Building Havana, Cuba R. M. de Lahra 39-41 Mexico, D, F. Desp. 110'‘115, Calle de San Juan de Letran No. 6 HOME OFFICE t 729 Seventh Avenue, New York City MARY PICKFORD CHARLIE CHAPLIN DOUGLAS FAIRBANKS D. W. GRIFFITH HIRAM ABRAMS. President JOSEPH M. SCHENCK, Chairman, Board of Directors