Exhibitors Herald (1926)

37 April 10, 1926 EXHIBITORS HERALD we ever got, so all I can say is that I will have to get the old alibi out. Ten reel. (Cozy, Winchester. Ind.) Good picture, but dad not go over big here. I think better city picture. (Casino, Sac City, la.) A wonderful picture. Everybody was well pleased with this one. Patrons enjoyed the waltz mostly. Business was very good. Mae Murray at her best. Twelve reels. (Benn, Philadelphia. Pa.) Did not draw as well as it should. Ifs eaitertalning and all that and those that saw it were well satisfied, but we did not have very many see it for some reason or other. I think mainly because it %vas foreign stuff. (New Geneseo, Geneseo, 111.) midnight express, the, CoL, Elaine Hammerstoin, William Kairtes, 6,— A dandy railroad drama and pleases the fans in great shape. One of the best railroad pictures I ever used. Film good. (Strand, Ransom, Kan.) This picture is a good one for Saturday night. It is a thriller, will hold the audience in suspense throughout the picture. (Monticello Opera House, Monticello, la.) Fair. This was an exceptionally fine railroad picture and pleased everyone. It's worth booking. Elaine is good as ever and has never made a poor picture that I have ever shown. That is going some. The people know that pictures she plays in are good before they come. (Johnson, Marmarth, N. D.) One hell of a good picture. Pleased everyone. First time Elaine ever changed her facial expressions in six reels. (Illinois, Sullivan, III.) A program picture that pleased. A good story, good acting, good comedy and a real box office attraction. (Town-Hall, Westboro, Mass.) MIDNIGHT FLYER, THE, FBO. Cullen Landis, Dorothy Devore, Buddy Post, Frankie Barro, 7, Guaranteed box office picture. Sure did a fine business on this one. One of the Gold Bonds that are made to show any audience and send them home happy and you can buy them without selling your home to make up. Play this one sure. (Victory, Cambridge, N. Y.) Really didn’t like this picture very much. It is too one-sided. I don’t believe there is a man that would stand for such cuffing and abuse as Landis does in the picture. I would not class it as one of the specials, just an ordinary program picture and a rough one at that. (Rialto, Terril, Iowa.) Great appeal to those who like action. (Moon. Omaha, Neb.) Another box office attraction from F. B. O. Boys, get busy and buy this company’s product. All good bets. (Egyptian, Ogden. Utah.) This was the best that has been played here of this type and it left a strong impression on all. Rating 95 per cent, films good, copyright 1925. Played Saturday. Sunday, no. (Jewel, Verndale, Minn.) Maybe a little overdrawn but one of those kind that entertains all the way. (Sunshine, Darlington, Ind.) Dandy good railroad melodrama. Plenty of thrills. (Columbia. Athena, Ga.) Pretty good railroad yarn with Dorothy Devore leading good support to the star. Seven reels. (S. T., Parker, S. p.) This is the show you want if you want action. There Is so much excitement in it that no one made any noise. Made a good business and pleased nearly all. You can't lose on it if you buy it right. Seven reels. (Linwood Square, Norwalk, O.) A very satisfactory picture with thrills enough to please anyone. Pleased the small crowd we had at theatre. Seven reels. (Garden, Frankfort, Mich.) MIDNIGHT GIRL. THE, Chad. Lila Lee. 6 Good picture for small town. Good cast included. Independent has the stuff for the small towns. Six reels. (Regent, Solomon, Kan.) Splendid, play it. (Palace. Aurora, Ind.) MIDSHIPMAN, THE, MGM, Ramon Novarro, Wesley Barry, Mary Aldcn, 8. — When you say a real one, you say it all, in a mouthful. It is certainly a real one and I can cheerfully say it Will please them. If you can’t make money with ‘t, you better lock up. Step on it. it will stand all you can give it, and it will satisfy. All I can say is, it is a go-getter for me. If Paramount had one like this they’d road show it. (Oozy-Folly, Hollis, Okla.) A wonderful picture, very interesting. Lots of excitement and should Pushed hard. This is one picture that the exhibitor can’t possibly go wrong on. Novarro sure does his stuff in this one. (Idle Hour, Owen. •i‘\ very good. Will give excellent sat isfaction. Requires additional advertising to put Jt over to good business. (Odeon, Chandler. Okla.) ood for any house and you can step on it and CTve satisfaction. Different picture about the Academy, which holds them interested, and is nothing big about it but everything in wed direction. (Royal. Kimball, S. D.) High drama that is good to show to any class ? Good photography, scenery, comedy _d wonderful lesson. Good for schools. (Reel * e, Gardner, 111.) An excellent picture. Pleased all and played to a very satisfactory business. (Cozy, Topeka. Kan.) Very good, entertaining. All the pranks of college life confined right to West Point. (Grand, Port Washington. Wis.) Oh boy, what a picture 1 I call it good entertainment. Comedy, thrills and everything. Step on this and it will please 100 per cent and you can meet them face to face as they leave the theatre. All the pranks of college life. Ramon Novarro very good. (Fairy, Knox. Ind.) Very good. You can’t go wrong on this. Business not so good here account local conditions and holiday slump. (Grand, Rainier, Ore.) With a little advance advertising this picture did a good business and my audience was very much enthused over it. I have a very critical audience, being made up of high class patronage, this being a select winter resort. (Majestic. Camden, S. C.) Another audience picture. Nothing much to the story, but has good comedy, which pots it over. (Palace, Waupaca, Wis.) Excellent picture that combines comedy, action and patriotism in a very pleasing manner. This is the first picture made by Novarro that has clicked with our audience, but a few more as good and he will get over. (Crossett, Crossett. Ark.) A picture that everybody should run. Some of our patrons said it was the best they ever saw. No mistake in this one. (Halfway. Halfway. Mich.) A splendid entertainment. Good cast and story. (Silver Family, Greenville, Mich.) An excellent attraction but failed at the box office as business was below average. (Princess, Chilton, Wis.) A fine picture to better than average business. (Arabian, Seattle, Wash.) An excellent production and a picture that holds the interest from start to finish. If you have not run this one, do so. (Pearl, Highland Park. 111.) Excellent. Step on it. It’s worth while. (Ellendale. N. D. ) Something different in screen entertainment. Good story, good star and Annapolis scenes gives it the desired atmosphere. Ramon Novarro excellent in this production. Eight reels. (Palace, Syracuse, Neb.) Good picture with plenty of comedy. Pleased and drew good. Seven reels. (Lily, Buffalo, N. Y.) Very good indeed. Entertainment and a good box office picture. (Rosewin, Dallas. Tex.) MIKE, MGM, Sally O'Neil, Ford Sterling, Charlie Murray, 7. — A fine wholesome family picture. Lots of comedy and heart interest. Begorl. the Irish sure put this over. Drew better than "The Merry Widow.” (Karlen, Monticello. Wis.) This picture pleased one hundred per cent. A great bet anywhere. (Sun, Omaha, Neb.) A very fine comedy drama. Absolutely not the riot Metro Goldwyn would have you believe it. However, Charlie Murray and Ford Sterling fine. The new wonder girl is all they claim of her. She is great. Considerably oversold. Not a big price picture in any sense of the word. Will make you money if put over right, but picture not sold to the public by the producers. If you can do this it will make you some money. It did very well for me. Played it March 18-19-20. Seven reels. (Empress, Akron, la.) MYSTERY OF LOST RANCH, THE, V, Pete Morrison, 5.— Coypright 1925. This is a brand new picture. Very good Western. Pete and Lightning seem to be at their best. Many thrills and lovely Western scenes. Played Wednesday. Good for Sunday, A 90 per cent picture. Crook melodrama. (Jewel. Verndale, Minn.) A fair Western. More action and a better production than "The Empty Saddle” which we recently run. The horse in these does nothing and. therefore, advertising is misleading. Business light. (Grand, Rainier, Ore.) People well pleased and complimented me on picture. Played with "Whiz and Whiskers,” two reel comedy. Morrison goes good with me and Lightning is a knockout. (Emmert, Alcester, S. D.) Good Western. (Gem, Upper Alton, 111.) These Morrison pictures don't amount to much, so I would advise you to leave them alone. (Opera House, Montour Falls, N. Y.) Rather weak. Too much saloon stuff in these Pete Morrisons. (Powers, Red Creek, N. Y.) MYSTIC. THE, MGM, AUcen Pringle. Conway Tcarlc, Gladys Hullette, David Torrence, Mitchell Lewis, 7.— A good program offering that pleased the majority. Plot exposing spiritualistic tricks. Attendance very light, due to foreign atmosphere. (Grand, Rainier, Ore.) Nothing to howl about; at least we did not think so. (Opera House, Hilbert, Wis.) A good program picture which flopped for us on account of poor paper. Three sheet very poor. 11x14 photos rotten. (Regent, Eureka, Kan.) Fairly interesting and several remarked that it was a good show. Story of a fake spiritualist. (Odeon, Chandler. Okla.) "The Mystic,” I found, drew better than I had anticipated. Anything mysterious naturally appeals to the human mind. Exploit this show in this manner and they will come to see it and be pleased. Monday, Tuesday, 16 and 85 cents. (Arcadia, Crowley, La.) Very good. Business good. Eight reels. (Wynot, Greenfield, Ind.) MY WIFE AND I, W, Irene Rich. Runtly Gordon, John Harron, John Roche, Constance Bennett, 7. — Fair picture that will please some of the people, but will not please the average class, although you don’t have to be afraid to play it. But don’t increase admission. (Grand. Springfield, Minn.) Good picture but absolutely no business. (Bugg, Chicago, 111.) Drew for us a fair sized audience in the middle of the week and pleased them fairly well. It is only a fair show with that old eternal triangle stuff of which we have had more than a plenty. (The Hopkins, Cotter, Ark.) A very good society drama but not up to tlie Warner Bros, standard. However, will get by if you do not promise them too much on this. (Joyland, Booneville, Ark.) Boys, here is one that makes you feel ashamed of yourself if you have your own boy or girl in the show. An adult picture only, and no entertainment for an adult. This kind of stuff don’t happen. Let it alone. (Grand, Breese. III.) I have been exhibiting for about ten years and have my first audience yet to get that cares for a picture showing family troubles, love affairs and so on. One man trying to have two women or vice versa. Warners have got them all cheated for these kind of pictures. Where they get that stuff I am at a loss to know. Actors good If in a picture with something to it. (Sarah, Canon City, Colo.) A fine picture in every way. I have not received a lemon from Warner’s as yet. (Star, Tuckerman, Ark.) N NEVER THE TWAIN SHALL MEET. MGM. Anita Stewart, Bert Lytdl, Huntly Gordon. Justine Johnson, George Slcgmann, Emily FUzroy, 7. — A good big picture. Gave satisfaction. (Silver Family, Greenville, Mich.) Now you talk about stars, they’ve got them in this one, and what’s more it’s a real one. More power. Ending was not what they all wanted, yet it satisfied and that’s enough said. (Cozy-Folly, Hollis, Okla.) A good South Sea picture which drew good business Sunday but failed to do much on Monday and Tuesday. Those who like good love stories will enjoy this. Not much action. (Princess, Chilton, Wis.) A splendid production that did well at the box office. (Grand, Rainier, Ore.) Don’t think Anita can’t do it, for she can. She puts this picture over, and it’s a dandy picture, too. One of the good ones of the new year. Ending may cause some kicks some places: did not hear any here. (Majestic, Bowie, Te,\.) Really a feature production. Pleased patronage. Wahoo, Neb.) Fair. A good picture but not one that will be remembered long. Was a little disappointed on this one. (Novelty, Paris, Idaho.) A great picture, but nothing doing. Christmas knocked it for a goal. It’s useless to play good pictures during that season. They simply won’t come out in some districts where church members are. (Halfway. Halfway, Mich.) Draws business but it’s not the best South Sea Island picture that we have played. (Palace, Waupaca, Wis.) Good picture. Drew well in my house. (Rosewin, Dallas, Tex.) This is a real picture, and also a box office picture. The popularity of the story will help a lot in putting it over. You can boost and back this one up. Real audience picture. (Castle, Havana. III.) Peter B. Kyne’s famous story wonderfully portrayed on the screen. Follows the book closer than the average book picture. Anita Stewart’s acting great. Some very pretty south sea scenery. Metro-Goldwyn product pleases. (Palace, Syracuse, Neb.) Peter Kyne’s story. Fine; drew big crowd. (Columia, Poynette, V/is.) A good picture that my patrons all liked Acting fine: direction good and scenery 0. K. Just a good picture. Everyone should play. (Grand, Okolona, Miss.) NEW BROOMS, FP, Bessie Love, Phyllis Haver, Neil Hamilton, Ethel Wales, 6. — Very pleasing show. Put on vaudeville with it. Don’t know how it would draw alone. Don’t think it means much at the box office (Reel Joy, King City, Cal.) Fellows, here is a good picture and the price is right. (New Star, Westminister, Md.) A medium comedy drama ; a domestic story told in a very good way. Just about got away with this one. A fair program picture. (Palace, Clifton Heights, Pa.) A satisfying program. Not big. but good. (Star, Montevideo, Minn.) Nothing big Monday night, about thirty people. So it must not have pleased the cash customers on Sunday. (Riviera, Anderson, Ind.) Just a good program picture. Nothing hlg, but will please if you don't raise admission. Contains lots of good comedy and that Is what the public