Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Mar-Jun 1926)
Leaf #:
000513
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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38 BOX OFFICE RECORD SECTION OF April 10, 1926 CONGRATULATIONS Gentlemen of Famous Players First National « C. B. deMille “ Prod. Dist. Corp. Universal United Artists, and aO others who have made Historical Western Dramas such as The Covered IVoffon The Iron Horse The Vanishing Road Brave Heart. Wild Horse Mesa The Thundering Herd Sun Up Indians Are Coming ~ Light of Western Stars Pony Express The Scarlet West Tumbleweeds Vanishing American. THEY ARE POSITIVE MONEY MAKERS FOR EXHIBITORS. INDEPENDENT EXCHANGES AND EXHIBITORS ! Here is your only opportunity to obtain Frontier Epics to successfully compete with the opposition of the big companies. PRODUCED ON A LAVISH SCALE WITH BIG CASTS I SOLD TO FIT YOUR PURSE I SIX TITLES. Known to Every Man, Woman and Child in America. I ^‘With KIT CARSON OVER THE GREAT DIVIDE” | I “With BUFFALO BILL ON THE U. P. TRAID^ | I “With DANIEL BOONE THRU THE WILDERNESS” | I “With DAVY CROCKETT AT THE FALL OF THE | I ALAM(5^ I I “With SITTING BULL AT THE SPIRIT LAKE MAS | I SACRE" * ” I I “With GENERAL CUSTER AT LITTLE BIG HORN’ | ^iiiiiiiiiiiiiiiiiiffliii|tiiiii EVERY ONE A SIMEELER I SIX ALL-STAR CASTS INCLUDING THE FOLLOWING NAMES: Roy Stewart Henry B. Walthall Cullen Landis Kathryn McGuire Bryant Washburn Marguerite Snow Edward Hearne Earle Metcalf Sheldon Lewis, and many others. THE BEST BOX OFFICE BETS OF THE YEAR! GUARANTEED CLEANUPS! I TELL YOU THIS STRAIGHT FROM MY HEART TO YOUR POCKET BOOK! 1462 Stanley Avenue Hollywood, California For Unsold Territory apply SUNSET PRODUCTIONS, Anthony J. Xydias, President. THIS TERRITORY ALREADY SOLD AND BOOKINGS POURING IN. Atlanta Enterprise Dist. Corp. Butte, Montana Greater Features, Inc. Charlotte, N. C. Enterprise Dist. Corp. Qeveland Standard Film Service Cincinnati Standard Film Service Dallas Specialty Film Co. Detroit Standard Film Service Denver Greater Features, Inc. Indianapolis H. Lieber Co. Little Rock Specialty Film Co. Los Angeles Co-operative Film Exchange New Orleans Enterprise Dist. Corp. Oklahoma City Specialty Film Exchange Portland Greater Features, Inc. Pittsburgh Federated Film Exchange Salt Lake City Greater Features, Inc. San Francisco Co-operative Film Exchange Seattle Greater Features, Inc. FOR FOREIGN RIGHTS Commuuie&te with M. S. ROSENFIELD 1540 Broadway New Fork, N. T.