Exhibitors Herald (1926)

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EXHIBITORS HERALD 45 April 10, 1926 Kan.) A good comedy drama. Not as good as "The Limited Mail.” Several of my patrons told me that they did not like it, but I believe the majority did, especially the younger generation. (Princess, Chilton, Wis.) Darn good. If it’s entertainment people will come, and this picture is entertainment. (Community, Heyworth, 111.) This picture is a little draggy first two reels, but oh boy 1 Fi-om there on plenty of action and comedy. Good for any night. Paper fair. (Monticello Opera House. Monticello, la.) Another good comedy from V/arner’s. Will please 80 per cent. Seven reels. (Palace, Mt. Pleasant, Tex.) Very good. Pleased in general. Since we ran Monte Blue in "The Limited Mail” he has been a drawing card for us. (State, Tawas City, Mich.) A splendid, entertaining picture. Good story, action and clean. (Silver Family, Greenville, Mich.) regular FELLOW, A, FP, Raymond Griffith, Mary Brian, 5,200. — Raymond Griffith was a regular fellow in this. My patrons enjoyed this one very much. Although he is a prince, he goes over good. Get thb and boost it. (Palace, Clifton Heights, Pa.) Good. "A Regular Fellow” is right and he was good. Griffith gets better every time. My patrons like him. Don’t be afraid of this one. Patrons pleased about 90 per cent. (Palace, Clifton Heights, Pa.) Those who appreciated the fact that it was a clever satire enjoyed it. Others, and there were many, figured it no good. (S. T., Parker, S. D.) Mr. Small Tovra Exhibitor, if your patrons like comedy this will knock them off their seats. It was a riot here. Griffith is the coming comedian of the screen. Lloyd and Chaplin had better look to their laurels. Six reels. (Strand, Paoli, Ind.) Raymond Griffith is coming to the front faster than any other star. Is a wonderful comedian. If Paramount will give him the right kind of plays, will prove a mighty good star. He is gaining friends rapidly. (Lyric, Terrell, Tex.) Another like this and this star will undo what good work he put out in former pictures. Not star's fault : story and plot — none. (Star, Montevideo, Minn.) This picture pleased those who liked it at all, but those who didn’t like it thought it a piece of junk and quite a few told us so. (Lake View, Lake View, la.) Crackerjack. (Texas, Grand Prairie, Tex.) “He’s a Sap” would have been a better name for this piece of nothing. Slapstick has no place in a picture of this kind. It makes it vulgar. Direction very poor. (CJapitol, Delphos, O.) A good comedy, plenty of action andlaughs, but just a one day picture. As yet, Raymond Griffith is no great star, but they charge big star prices for him. just the same. Book it one day. (Bugg, Chicago, III.) If there is a place in the other world called H — where all bad things go, then that’s the place for this picture. An appropriate suggestion would be to use it for wall decoration near the chair of the devil, so the extreme heat would make quick work of it. It’s no good to US exhibitors here. (Cozy, Wagner, S. D.) We have always liked Raymond Griffith's work in support, but this picture did not seem well received by our patrons. Whether it was the costuming, or what, we are at a loss to understand, but <fertainly Raymond is not going very far if he allows them to put him into costume comedy. The rural American public seems to have an ingrained dislike for pictures with royal or costume settings, and that goes for this one. I had “The Best People" for Wednesday night, the day before Thanksgiving, and had I seen the two of them screened, “The Best People” would have been the picture for tonight and not “He’s A Prince.” Griffith would be best in a straight comedy role without the trimmings of a costume picture. (Columbia, Columbia City, Ind.) Not a picture. Awful. (Palace, Ashland, 0.) No good for this town. (Princess, Traer, Iowa.) Can’t say much for this except there is absolutely nothing to it. Nothing good, nothing bad, nothing from nothing is just what it is. (Strand, Warren. Minn.) This is not a picture. It was no doubt made by mistake and released the same way. So foul and contaminated with nothingness that it is a shame to waste the celluloid. This belongs to Paramount’s Farewell group. (Cozy, Wagner, S. D.) Another Famous gone wrong.' The only thing of interest is the au'plane, the horse and the scenes in the jail, which take up about a reel. The rest is a total loss. (The Star, Humble, Tex.) Griffith doesn't mean much to my crowd. (Sunshine. Darlington, Ind.) RIDIN’ THE WIND. FBO, Fred Thomson, Silver King, Jacqueline Gadsen, Lewis Sargent, David Dunbar, Betty Scott, 6. — A splendid action picture. (Silver Family, Greenville, Mich.) Very good Western. (Char-Bell, Rochester. Ind.) Very IS not Fred’s best. I run him on Saturday nights and my patrons on those nights want more of the Western atmosphere. There was at least one reel wasted in trying to put over a lot of poppy cock comedy. The kids liked it. Say, Fred, didja ever read what happened to Hoot when he tried to make a Harold Lloyd of himself ? Take due and timely notice and govern yourself accordingly. When we want you in comedies we will advise you. (Trags, Neillsville, Wis.) Fred slipped a cog in this one. Appears to be copying another star’s stuff. Stay with the first love, Fred, and forget about the impossible silliness that you offer in this one. (Palace, Long Pine, Neb.) Here is a swell Western. Old Silver King sure struts his stuff in this picture, so does Fred. This pair is among my best drawing cards now. (Star, Tuckerman, Ark.) This is not Fred’s and Silver’s best picture but it is good and it drew a nice Saturday’s business. Six reels. (Eminence, Eminence, Ky.) We see quite a few panning this picture of Fred’s, but it is very good, as all his productions are. A pretty sure bet when you have a Thomson booked you need not be afraid. Six reels. (Coliseum, Edmore, Mich.) Good film. Another go^ Thomson picture with Silver King. Good, but he doesn’t do quite as much stuff as in some of the other pictures. A pretty good amount of action in them. Thanks for the nice photo, Fred, and keep up the good work, as your pictures are clean as can be and that’s what the public wants. Six' reels. (Rialto, Sharon, Wis.) RIDIN’ STREAK, THE, FBO, Bob Caster. Peggy Udell, Koy Laidlaw, Frank Brownley, Newton Barber, 5. — Good little Western. Some real good riding in it, also a good fist fight. Bob can put up the most realistic looking fist fights of any. He has ’em all beat when it comes to that, and he can ride, too. (Bonham, Prairie du Sac, Wis.) A real Western. What the western fans expect. Not a lot of mush like Fox has been trying to put Mix into lately. (Arcadia, Vandergrift, Pa.) ROAD TO YESTERDAY, THE. PDC, Vera Reynolds, Joseph Schildkraat, Jetta Goudal, William Boyd, Jnlia Faye, Casson Ferguson, 10. — Here is one that I am going to say is a wonderful picture. Well acted. Should make anyone some money if weather conditions permit. We lost on it, as we did not have the weather. Did not do anything considering what I paid. Had big blizzard, roads in country blocked, over two feet of snow, and cold. The only thing I did not like was the fact that after the train wreck the picture jumped from the present time to 100 years back and most of my people said it looked as if we had run into some other snow and they did not understand just what it meant. Now I think Mr. De Mille should have put in an announcement just what was to happen. This was my people's view of it. Hit me, as they thought I was the one that did it. (Amuse, Hart. Mich.) From an artistic standpoint this is very fine. While not a small town picture, we must say we did fairly well at the box office. This picture must be exploited strong to get over with it. Photography fine. Settings fine and a railroad wreck that makes ’em gasp. (Palace, Ashland, 0.) A very good and well produced picture, but showed to poorest business since opening house. (Arabian, Seattle, Wash.) Very fine picture from an artistic standpoint but too deep for small towns. I did fairly well at the box office. Railroad wreck makes ’em gasp. (Stockton, Stockton. III.) Too much high class for general patronage. High brow, ^^uld have been better in six reels. We lost money. (Liberty. Pikeville, Ky.) A picture that is very complicated to the general public and in our opinion will not get very far as pictures go. A flop here. This dream stuff is the failure of many pictures. A wonderful production. Am afraid will not be a box office picture. (Castle. Havana, 111.) Fine picture. Wonderful acting of characters. Would be much better if DeMille would explain it in a short synopsis. (Grand, Yoakum. Tex.) Did not please. Story too disconnected. Not a special by any means. (Cozy, Topeka. Kan.) I had to pay a lot of money for this one and for a while was afraid that I was in for a rough time, but after the first day my worries were over. My patrons asked for more like it. (Monarch, Medicine Hat, Alta., Canada.) One of the finest flops at the box office that ever came our way. A wonderful picture and acting that could not be beat. Directing great also. But it failed to register. Why will the powers that be insist on this kind of stories for pictures when the exhibitors cry out loud against them continually? Is it someone’s vanity or artistic sense that controls them to the extent that they don't care for the wants of the public? The salesman told us to be sure to run It three days (this is a one and two day town.) He said watch your business pick up each day. You’ll turn ’em away. Well, since then I believed the last part of his remark, only we didn’t turn them away. The picture did, though, and kept them away. Yes, it’s a great production but we cannot make them like costume stuff and dreams. I think, too, that if more attention was given to the billing of actors and more pictorial views on the advertising paper than touting Cecil B. DeMille it would work out for the benefit of the e.xhibitor more than the present way of billing a picture, mostly rending matter and telling what a wow Cecil is. Now, I nm not sore at Cecil, but I think the public would rather see who the actors are than the director and would rather see views of the play than the director’s face, although Cecil isn't a bad looking fellow, cither. (New Genesco, Geneseo. III.) Wondei^ ful production, but does not register at the box office. Over small town patron’s heads. (Capitol, Hillsboro. Iowa.) Some were very well satisfied and some were not, so I guess will have to report according to business, which was off second night. Ten reels. (Gem, Batesville, Ark.) ROMOLA, MGM, Lillian Gish, Dorothy Gish. William Powell, Ronald Colman, 12. — Beat picture the Gish girls ever played in. Better than "The White Sister.” Wonderful and some real direction. Played It three nights and was well pleased with results. Ten reels and every foot is interesting. (Cozy-Folly, Hollis, Okla.) Mighty glad to be able to report on this one. Not that I am anxious to pan it, or praise it, but the fact that I can now report on it shows that it is all over i for which I am thankful. From a production standpoint 1 would call this a masterpiece, but as a box office attraction in a small town. It's the bunk, and, what's worse, it did not please 20 per cent of those who saw it. At least threequarters of a mile too long. (Novelty. Paris, Idaho.) Big special with no drawing power. Poor entertainment and many walkouts. No comparison to "The White Sister.” (Rosewin, Dallas, Tex.) Drew only fair business for three daj's. Not a small town picture. Will please only a small per cent of your audience. The highly educated will enjoy it. (Princess, Chilton, Wis.) A very elaborate and expensive feature, but I did not get in enough to pay film rental. My patrons do not like this ancient stuff. "Whenever I post out banners and lobby photos on features containing old costumes and ancient stuff I might just as well throw hot water in the box office, as they won’t come out. (Fairyland, Wliite Castle, La.) A fine picture if you like the heavy stuff. I gave this away to the high school crowd, and oven then it did not please half, as it is too big for n small town crowd. It belongs to an educated crowd, either a college town or big city clientele. (Reel Joy. King City, Cat.) A great picture. While it is a costume picture, it is great entertainment and will please church people, as it is an historical play. Wonderful scenery and acting of a large cast of players. (Alamo, Cameron, W. Va.) The same old story, wonderful acting. Great story and lavish settings spoiled by the fact that it is costume stuff. They just won’t pay to see it, that’s all. If you have a town that doesn’t mind it, this is a great picture. (Crossett, Crossett, Ark.) This is one of that type of picture that either pleases or disgusts. The well educated patrons will go nuts over it, while the average will not care for it. Excellent story and acting for this style picture. First day excellent business and the second a flop. Cannot recommend it for small towns or shows catering to the masses. (Odeon, Chandler, Okla.) Costume picture. Too long and pleased about 60 per cent. Do not consider it satisfactory picture for small town. (Lyric, Harrison. Ark.) A good big picture. Story good. Cast fine. Gave general satisfaction. Little high class for a small town. (Silver Family, Greenville, Mich.) ROSE OF THE WORLD. W. Patsy Ruth Miller, Alan Forrest, Pauline Garon, Rockllffc Followcs, Alec B, Francis, Helen Dunbar, 7,500.— Just an average program picture, although it followed the original story more closely than the general run of pictures adapted from storuM do. Rather slow in action. A good one day picture. Book it. (Bugg. Chicago, III.) Just an average program picture, but it did a land office business, because the story was running in “Collier’s Weekly" at the time I played it. (Elite, Greenleaf. Kan.) This picture will surprise you as to drawing power, and will please also. (Palace. Mt. Pleasant, Tex.) A fair program picture that drew jrood and pleased. (Electric. Chillicothe. Mo.) Wonderful picture. A human interest drama, hard to beat. Business only fair due to weather. Eight reels. (Princess, Chilton, Wis.) Fair program picture. Eight reels. (Monticello Opera House, Monticello, la.) RUGGED WATER, FP, Lois Wilson, Wallace Beery. Warner Baxter. Phyllis Haver. Dot Farley. 6,015.— A mighty fine story and good coast ^ard scenes of the rugged sea coast. Not very thrilling but held up for two day run and seemed to plewe about all who saw it. (Palace. Clifton Heights, Pa) Not much to thb one. Patrons expected more action. Rather drags. Don’t promise much (Grand. Yoakum. Tex.) I don’t think this a credit to the producer or the director. Ran it for a