Exhibitors Herald (1926)

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EXHIBITORS HERALD 53 April 10, 1926 United States. Incidentally, the author knew the difference between the Lord's Day and the Sabbath Day. (K. P., Pittsfield, 111.) Terrible. Rather be dark than to play a picture like this and expect to do business. Pay for it and don't run it. (Gem, Memphis, Tex.) Saturday night to very poor business rain and mud. Have had one good show night since August. Over 20 inches of rainfall since September 31st. Day and date with every show except one. This is a good midweek picture or Sunday. Not good for Saturday. Will please the church people. If you can get them in, but how? (Rex, Gilman City, Mo.) I can’t hand this much. Only ployed this one night, for which I am glad. No business and didn’t please over fifty per cent. (Electric, ChilUcothe, Mo.) Thank you it’s over. Did not hear anything but knocks on this. Lots of money going out and nothing coming in on this type. (Star, Montevideo, Minn.) Good entertainment. Fox is a good bet for real wholesome amusement, (Illinois. Sullivan, III.) What’s wrong with the e.xhibitor that knocked this picture? He must be sick. Why, man, this picture was fine. We have run Fox pictures once a week for a year and do not think we have had a bad one yet. (Princess, Obion. Tenn. ) A splendid program. Satisfied them all. (Silver Family, Greenville, Mich.) Splendid picture which all "misers” and “closely built” fellers should see. Not a big special, but above the average. (Palace, Naples, ’Tex.) A right good program picture. Not the special they would make you believe it was. Did not have any kicks, nor no compliments. A fair offering if you can buy it right. I did not. (Community, Elgin, Neb.) Just another program picture. That’s all. But Mr. Fox again sells 'em as specials. Pulled after one day. (American, Ada, Okla.) After reading several adverse comments on this, was agreeably surprised. When you play this be sure and write all the preachers. They will like it, especially if they are underpaid. It’s a picture everyone will like. (Plainview, Plainview, Neb.) I want to say “thank you” for this picture. It’s a splendid picture. Religious, yes, but does not sermonize. More of this kind to intersperse with our program throughout the year would be good for our house. (Char-Bell, Rochester. Ind.) THAT MAN JACK, FSO, Bob Custer, Mary Beth Milford, Monte Collins, Hayford Hobbs, 5,032. — Business fair on Tuesday. This is a nice, snappy little Western, and this boy Custer is coming right along. At the rate he Is gaining, it won’t be long until he is as good as the best of the V/estern stars. Don’t be afraid to book “That Man Jack." (Ideal, Chateaugay, N. Y.) Just like all the rest of Bob’s pictures. Each of them a money-maker, and they all please all classes. (Star, Tuckerman, Ark.) A good Western. (Gem, Alton, III.) Another good Custer. Pleased the Western fans O. K. (Princess, Crandon, Wis.) A very good Western. (Strand, Paoli, Ind.) THAT ROYLE GIRL, FP, Card Dempster, W. C. Fields, James Kirkwood, Harrison Ford, 10. — A whale of a picture when it comes to a production and the fine way the subject matter of story is handled, and say, the cast is sure on the job right straight through, and the storm is probably the biggest ever shown. But they did not come out to see it. Less than average business, three days. (Cozy, Winchester, Ind.) Excellent picture to poorest business I have ever had on a special. The paper they sent out was rotten. (Photoplay, Ashland, Ky.) Well, the legs were grand. Everyone that saw it liked it very much. It made me think of my old tabloid show days. It was a hard picture for me to get over to the public. I didn’t get them in. and it was not the fault of the piceither. The cyclone scene was worth the admission price alone, and believe me we could get along with Miss Dempster if she would move out to our town. I think she is wonderful, and I think it is universal in Neligh. (Moon, Neligh, Neb.) "A jazz picture now and then is relished by the best of men.” So thought my patrons, who voted this a rip snorter. (I didn’t see it, being m bed.) True it nearly caused angina pectoris for the Rex staff, fearful of what Mrs. Grundy might say ; but up to date no arrests have been made and if the ministers don’t burst forth in song next Sunday all will be well. We put tv seven .piece jazz orchestra which kept all on their toes during the dance scenes and t’nen the cyclone act knocked ’em cold. This took like small pox in an Injun camp and the second night Was extra good, despite a 60-25 entrance fee. Evidently Dave knew how to mix the hokum medicine. (Rex, Salmon, Idaho.) A good picture but somewhat too long. Seven or eight reels are long enough. Rental twice as much as it should have ^n. Result, Paramount got it all. (Kentland, ^entland, Ind.) If you want “jazz” get this one. big production that will please about 60 per Mnt, balance will criticize. (Scenic, Rolfe, Iowa.) on Will have to take your hat off to Griffith when you see this picture. It has the right idea of en tertainment and will please 100 per cent. The cyclone in the last reel will take you off your scats, especially if you have a good organist on the job. Don’t miss showing this one or be afraid to spend some money in advertising. (Long’s Cadiz, 0.) Good picture but lost a nice pile on it. Business way off in spite of extra advertising. (Lyric, Morrison, 111.) Too much jazz for the small town and too little comedy. If this is a fair sample of Fields as a comedian 1 don’t want any of his pictures. The cyclone scene is good and Carol Dempster is all that saves this from being a "flop" in my estimation. (Community. Minneota, Minn.) A big picture. Star and cast fine. Story good, but for a small town too artistic. More suggestive scenes than I ever saw in a picture. If this is good direction. I don’t want any more of them. This picture is great for big towns and old people. The older the better. If they do this for art’s sake, they certainly went the limit. Pleased 50 per cent. (Silver Family, Greenville, Mich.) Run this picture on percentage. Paramount thought they were not getting enough rental out of this town, so they wanted to run percentage. D. W. is the only director who could take a story of this kind and put it over. The picture is there but it didn’t have "pep” enough to get the money. (Strand, Irvine, Ky.) We paid a big rental for this, used a lot of advertising, and put it over big the first night, but did only house expense the second night, and bad a good many objections to the bedroom scenes. (Shuler, Raton, N. M.) It’s a dern shame to have to show such a good picture as this in a small town. I believe most small towns are too dumb to appreciate it as they should. Yes, I lost money on it, hut that didn’t tinge my report. (Texas, Grand Prairie, Tex.) D. W. Griffith evidently tried to see just how much “smut” he could crowd into one picture. If your patronage is family trade I would advise you to lay off this one. Picture itself, outside of the tornado scene, is no better than good program picture, (Capitol, Delphos, O.) Had a lot of wonderful comments on this show. It is a story of the underworld of Chicago and is just not suitable for children. It is very interesting and the suspense is well maintained. Miss Dempster is certainly great, as is also W. C. Fields, who supplies the comedy. (American, Wautoma, Wis.) Typical Griffith story, badly butchered but gave general satisfaction. (Palace, Ashland, O.) Not so good as most of his pictures. Some very suggestive spots in it, but it drew as much as I expected with that kind of a title. (Rosewin, Dallas. Tex.) A fairly good picture, but not what it’s cracked up to be, considering it was taken in Chicago near our theatre. Business was nothing to brag about with all the stars in this picture, and no box office value. I wonder what W. C. Fields will do in his starring picture at a high price? (Bugg, Chicago, 111.) Despite wonderful work by Carol Dempster and a very realistic cyclone and some well produced examples of typical city underworld stuff, this picture failed to draw for us at the box office, but it did draw some unfavorable comments. We would not say the picture is bad. but we would not play it again in a small town. Too much crime and jazz atmosphere. Could see nothing wonderful about Fields’ work. (S. T., Parker, S. D.) A mighty interesting picture, with a thrilling ending. Did not draw as good as an ordinary program picture. We believe if this picture had been in about seven reels and the one-sheets and window cards not so spicy, we would have done good business. The one-sheets and window cards hurt business in a small town. (Lyric, Wooster, O.) There are no dull moments in this one. It is a powerful story. A bit jazzy in spots, but so well done it is never offensive. And I have not seen many long pictures that gripped the attention so constantly all the way. Charged an extra admission and satisfied and did a nice business. (Strand, Alma, Mich.) Just a jazz story hardly suitable for small town. Dempster good but who told W. C. Fields he could act? Paramount got the receipts, we got the experience. (Seneca, Blakely, Ga.) Patrons were well pleased with this picture. Played this picture three days and then turned them away at every performance. W. C. Fields and Carol Dempster very good. Business excellent. (Benn, Philadelphia, Pa.) It is guestionablo that this is a good small town picture. Patrons’ comments about 60-50. Therefore, would say it pleased about 60 per cent. Personally consider it a fine picture. Too long. (Lyric, Harrison, Ark.) Jumping Jupiter I D. W., we never thought you’d ever ’’jazz it up" like this. Wowl They sure do some reckless Charleston in this. But after they get through with that, this develops a mighty good story and personally I rather like the jazz stuff, but reflected with much satisfaction that I didn’t invite the ministers. On the whole an exceptionally good picture. (Cresco, Cresco, Iowa.) Griffith seems to have slipped badly. This picture did not make a go of it with me. Paramount promised, with their resources back of Griffith, that we would get a Griffith of the old days. Didn’t pan out that way here. (Majestic, Camden, S. C.) Wonderful. Lots of comedy and a wonderful cyclone scene that is worth the price of admission alone. Don’t be afraid to advertise it and, If you have “Sally of the Sawdust” bought, run it first and ’’That Roylo Girl" next. Both pictures arc topnotch and the price is right. (Palace, Burkbumett, Tex.) One patron said, "9 reels of legs and one reel of thrills.” Yes sir. this is a regular leg show which should pull them in, in the bigger places. Not much for a family theatre. A lot of the scones could have been trimmed a little more. A few kicked at some of the bare spots, but at that it was a good show. (Orphevun, Ada, Minn.) A real good one. You don’t have to fear this one. Fields is good and a star to watch. (Acme, Kennebunk, Me.) A fine piece of work for all concerned. Did not bring in the dough as it should though. Lots of legs, but not offensive. The cyclone was great. (New Geneseo, Geneseo, 111.) Too much jazz. 'This is not the big picture I expected to see. Cyclone scene all that kept this from beimg a complete flop. In my opinion Carol Dempster la a very good actress, but looks sure were left on tho siding. Fields may be a scream on the stage, but Lloyd Hamilton could have handled the part much better. (Empress, Akron, la.) THREE FACES EAST. PDC, Clive Brook. Jetta Goudal. Robert Ames, Edythc Chapman, Henry B. Walthall, Clarence Burton, 7,300. — This is a remarkable picture of the secret service in the time of the World War. Jetta Goudal and Clive Brook do some wonderful work. Miss Goudal is a corker. Some of my patrons arc still talking about it. Of course, there were a few who did say they did not like it. Film rental was right. (Armstrong’s, Vanceboro, Me.) This is one of the best pictures I have run this year for entertainment value, and Producers will treat you right on prices. (Rex. Bonners Ferry, Idaho.) This is just the riifht time for this one. Wont big. (Sun, Omaha, Neb.) Boys here's another Pro-Dis-Co. winner. It is an excellent production. Words cannot express my high opinion of this picture. Alt I can say is that it is wonderful. Jetta Goudal with Clive Brook and the rest of the cast took their parts most wonderfully. It is tho type of a secret service picture all will enjoy, with a heart appeal ending that is very sad and unusual. Never before did we receive so many comments on a picture. (Grand, Springfield, Minn.) A strong picture and pleased 100 per cent. Drew a good house in spite of "flu” epidemic. You can’t go wrong with this one, as the war stuff is not overdone. Wonderful photography. (Woodward Hall. Hill, N. H.) Good picture. Pleased everyono with the exception of the flappers and sheiks. Not enough love for them. Producers have a good list. (State, Tawas City, Mich.) THREE WISE CROOKS. FBO. Evelyn Brent, Fannie Midgicy, John Gough, Bruce Gordon, 6. — A good crook play. Roughneck stuff but with tone moral good and well spoken of by many as they filed out of the theatre. Receipts were a little above average Wednesday receipts. Evelyn Brent is too reserved to make a good crook but toward the end does good acting as the penitent reformed crook and shows a capacity for better work. (Elite-Kozy, Metropolis. 111.) A very good melodrama. A little more comedy would have helped it. A crook story that people told me they liked. Bought right too. (Palace, Long Pine, Neb.) 1 have played all the pictures featuring this star and her record is absolutely perfect. No poor ones so far and she has never failed to please. She draws tho same amount of business as Thomson, Custer and all Western star on the F. B. O. program. Her pictures are clean and full of action and will please the general run of picture patrons. (Lyric, Greenville, III.) THUNDER MOUNTAIN, F, Madge Bellamy, Leslie Fenton, Alee B. Francis, Paul Panzer. Arthur Houseman, Emily Fifzroy, Otis Harlan, Russell Simpson, 7,500. — I liked this a great deal. It seemed to be logical all the way through and yet it portrayed the backwoods life of Kentucky just as the people want to have it shown. I sincerely hope it was not educational, but it did show that ignorance is the basis of most evil and carried a worthwhile moral along in the interesting story which goes to make a picture worthwhile. (Grand, Pierre, S. D.) An excellent picture of mountaineer life. It pleased us. (Texas, Grand Prairie, Tex.) A slow moving piece that does not measure up in any way to the present demand for photoplay entertainment. It servos as a vehicle to display Madge Bellamy’s talent and she certainly puts herself right up front here. I don’t think you will be able to please any class audience with this offering. (Cozy. Winchester. Ind.) Why wouldn’t any one like this