Exhibitors Herald (1926)

EXHIBITORS HERALD 55 April 10, 1926 right and step on the advertising. (Washington, Atoka. Okla.) A big Western but does not carry the punch some of the program Westerns carry. (Gem. Batesville, Ark.) We ran it two days to pleased crowds, primarily made up of men and boys. It is not a strong drawing card for the women. Some excellent scenes of horses on the gallop. It was interesting from start to finish, (■■y," Nazareth. Pa.) Best Hart picture we ever played. Pleased 100 per cent. (Princess, Traer, la.) u UNCHASTENED WOMAN. THE, Chad., Theda Bara, Wyndham Standing, Eileen Percy, Bale Fuller, 6,800. — Very, very good picture, Theda good as ever. These kind help. (King Tut, Rising Star, Tex.) Fair picture. (Star, Denison, Tex.) UNGUARDED HOUR. THE, FN. Milton Sills. Doris Kenyem, Claude King, Dolores Cassinelli, 8. Fairly good picture. Pleased about 80 per cent. (Home, Oblong, III.) From a production standpoint, good: from our patrons’ standpoint, after viewing, ‘‘just another society drama with dukes and counts thrown in.” Why do they try to force these foreign stories down the throats of American people. You don’t see many among the ‘‘Best Box Office Attractions.” (Regent. Eureka, Kan.) The best we could give this would be to call it a fair program picture. (The Crystal, Flandreau, S. D.) Did not hear any reports for or against this feature. Miss Kenyon very good. I thought Sills miscast. Picture good but no special. (Orpheum, Pipestone, Minn.) Not up to standard of Sills’ pictures. He has the wrong story ; unless he has a he-man part he doesn’t go over big. (Liberty, Pikeville, Ky.) Picture good. Weather bad. No business. (Au^torium, Libertyville, 111.) A very nice picture, we thought. Pleased the majority. Some e.xpected Sills in a more virile role. Business fair. (Grand, Rainier, Ore.) Business slow on this one but quality of entertainment warranted good business. Sills hasn’t a very active part, but does what he is called on to do well. Miss Kenyon sure looks peaches and cream in this one, as in all recent First Nationals. First National has the pictures, speaking from a general average hit basis, and the New Orleans office, Mr. Conner and Mr. Vaeth, sure strive to please. Book “The Unguarded Hour” and boost it if you cater to a society picture crowd. (Regent, Indianola, Miss.) UNHOLY THREE, THE. MGM. Lon Chaney, Mae Busch, Matt Moore, Victor McLaglen, Harry Earles, Mathew Betz, 6,848. — An excellent picture in which you can see rains throughout the entire seven reels. Fifty per cent over “The Monster.” Victor McLaglen put in good work. Chaney and Mae Busch are sure O. K. (Grand, Coleman, Alta., Canada.) Ques. ; Who is the greatest American actor? Ans. : Lon Chaney. There is a certain school of critics who are going to disagree with me because of John Barrymore, perhaps. But Chaney gives us a characterization that is more true to life than any of his contemporaries. It is Chaney, yet it is not. His personality remains in the background and his character struts about the stage, a living image of that which he wishes to portray. With others it is different, their personality often affects too much their make-believe. But to get back to our picture, "The Unholy Three’’ is fascinating to say the least. All who saw it were pleased and some saw it twice. (Acadia, Crowley. La.) An excellent picture. We advertised it carrying our personal guarantee. A big box office stimulant. Will pull and should please any audience 100 per cent. (Char-Bell, Rochester. Ind.) Very good. (Kenilworth, Hamilton, Onh. Canada.) One of the finest and most pleasing pictures that I have ever bad on my screen. Everyone seemed more than satisfied. In fact, a great many stopped to say it was very sood. Mae Busch I think deserves as much credit for the fine quality of her work as any in the cast. (Harbor, Ashtabula, O.) A good big picture. Story good. Cast fine. To people that like crook stories it will satisfy. I call it a fine picture. (Silver Family, Greenville, Mich.) One of Chaney’s best. Pleased the higher class better than the others; but gave satisfaction to all. Second day’s attendance equalled the first. (Temple, Aberdeen, Miss.) This is one of the beat crook pictures ever made. Wonderful acting and direefaon. combined with a good original story, make it a dandy picture. (Majestic. Bowie. Tex.) An wcellent crook drama. Well done. Opened new house with it and did capacity business. (Grand, Rainier, Ore.) I have just started running Metro’s i^w pictures. If they all satisfy like "The Unholy Three” 'auf sed I My patrons all said the best yet. (Monticello Opera House, Monticeilo, la.) A ''sry g(x)d picture but lacked drawing power for some reason. 1 did a poor business on it two days. (Majestic, Camden, S. C.) Saturday to good business. My patrons were all pleased with this feature. They spoke of it in a very commendable way. and I consider that proof of its quality. ‘The acting of Lon Chaney in this picture is remarkable and the little man added comedy touches that were delightful. It will add prestige to your house if you run it. (Ideal Chateuagay, N. Y.) A good picture but did not draw for us. Not worth more than program stuff. (Karien, Monticello, Wis.) A good picture and excellent business. One of the best of the year. (Cozy. Topeka, Kan.) This one did very good for me, as it should. Right next to a real picture. (Regent, Bogota, N, J.) Pretty good, but no business on this. Chaney is versatile. (Seneca, Blakely, Ga.) A very good picture but you will not please everyone. Many patrons did not care for it. Lon Chaney is a great actor but not a favorite with the women. Played on Christmas day to good business, considering the extreme cold weather. (Princess, Chilton, Wis.) A real picture but did not have the pull here that it should. Chaney fine. In fact, all of cast good. Story will hola the interest of anyone, if you can get them in. Advertised this heavy. (Castle, Havana, 111.) Great picture. Did wonderful business. (I^rin, Berkeley, Cal.) Business very good on this and the patronage was warranted, as it was a splendid picture well produced and well acted. Pleased 100 per cent. (Paramount, Okanogan, Wash.) Fellows, here’s a "pippin.” Drew well and pleased. Will stand a hike in price. (Photoplay, Ashland, Kan.) Well, here is another knockout. Would like to have one every week like this. (Elite, lola, Kan.) In my estimation this picture was very good, but not a box office attraction. It was a flop for me and just nicely cleaned for both nights. (Star. Dansville, N. Y.) Very good picture to fair business. (Lyric, Buffalo, N. Y.) As good as they make them. Buy and boost. (Capitol, Hillsboro, Iowa.) UNKNOWN LOVER. THE, V. Frank Mayo, 6. — Saw several rather bad reports on this, so I made up ray mind to pull something out of the ordinary. Advertised that this was not a good picture and that it was reported that it was just a little bit suggestive and I advised them not to come as I was most certain that they would not be pleased with the picture. Also advertised that we would not admit any one under 16 years of age. Well, we packed the house twice on a one show night. (Community, Elgin, Neb.) A good picture ruined for a small town by the nearly nude females in it and fact that it is suggestive and makes one ashamed to have children in the audience. Why in the name of decency can’t producers and directors cut out that obnoxious stuff? Do they think they can make the movie more popular by showing it? They are making a sad mistake. (Elmac, Maple Rapids, Mich.) It is no picture for a small town, especially on Family Night. Too much nakedness. We booked this before it was produced. Lay off. (Hammond, Hammond, Wis.) V VANISHING AMERICAN, THE, FP. Richard Dix, Lois Wilson, Noah Beery, Malcolm MacGregor, 10. — Boys, this one is a real picture. Book it sure. Brings a lot in the theatres that never have attended, (Riviera, Anderson, Ind.) Here is a wonderful production. A picture that people will go out and talk about as well as boost. I think "The Vanishing Amercian" is equal to “The Pony Express.” Richard Dix exceptionally good, as well as Lois Wilson and Noah Beery. Great. (Apollo, Indianapolis, Ind.) A big picture. Stop heavy on exploitation and don’t forget good music will help you put it over, thereby adding prestige to your house for the presentation of one of the best pictures thus far in the industry. (Rialto, Pocahontas, la.) A good Indian picture but not what it is cracked up to be, as the picture lags in many places. The story is not logical, for it shows the Indians using bows and arrows after the war. My patrons sure picked this one to pieces and business fell off from the first day. I did a lot of special advertising, too. (Monarch, Medicine Hat, Alta., Canada.) Pine entertainment. A very good picture. Did not draw in comparison with film rental. (Kentland, Kentland, Ind.) Wonderful production. Pleased 100 per cent. Good box office attraction, but Paramount takes all the dough. (Scenic, Roife, Iowa.) With me. a better-than-most Paramount special. This is a good picture. With proper exploitation will get them, and when they are in, will please. (Majestic. Camden, S. C.) Boys, when I say this is very good, I haven’t said nothing yet. ‘The acting of Dix is marvelous. Ending rather sad. If you can’t put this one over dose up. (Grand, Yoakum, Tex.) A big picture, nearly as good as "The Covered Wagon,” and much better than The Pony Express.” You con make some money on this one. (Washington, Atoka, Okla.) It’s everything they told us it was. Played against “’The Merry Widow” and am perfectly satisfied with the results from a bo.x office standpoint. (Homcline. Estclline, S. D.) Very good. (Vine. Mt. Vernon, O.) ‘The typo of a picture you are proud to show. It creates talk of the kind that helps the business. Richard Dix in this portrays one of the most noble characters that has graced the screen for a long time. It proved that the beauty of sou! was what cotinted regardless of race or creed. The picture is historical and holds the interest all the way through, though it runs through centuries of time. The support was good all the way. particularly Lois Wilson and Noah Beery. Three days to excellent business and In the face of a blizzard. (Temple, Bellairc, 0.) Wonderful production both from entertainment and box office value. Can get 60o admission for this one without a squawk. (Rex, Bonners Ferry. Idaho.) I consider this the best feature I ever played. (Opera House, Marion. Wis.) This is a good picture. Will clean up any time. The best Paramount has made for some time. Richard Dix and Lois Wilson good. Noah Beery not as good as usual. (Lyric. Frostburg. Md.) Well, if this one does not please them, I am at a loss to know what to do. It sure pleased all the folks here. Richard Dix was marvelous ns Nopeai. the Indian Chief. The picture was full of very %yonderful scenery. I charged fifty cents and. believe me. every one felt ns if it was worth it. Noah Beery sure did a mean part. Boys, he’s good. (Moon, Neligh, Nebr.) VANITY’S PRICE. FBO, Anna Q. NiJsson. Stnart Holmes, Wyndham Standing, Arthur Rankin, Lucille Ricksen, 6. — A good picture and very fine photography. Title not so good, but the small town exhibitor can’t help making money with F. B. O. pictures. (Victory, Cambridge. N. Y.) Very good melodrama. Society play. (American, Scofield, Ut.) Just one of those pictures that carries a moral. We have been getting so much of Anna Q. in the last few months that the fans are falling off when her name appears. She has no appeal to many of our patrons. (Pioneer, Amasa, Mich.) Real interesting but too long drawn. Anna Q. Nilsson, like Madge Bellamy, always does her part well. Under the same theme as "Black Oxen” but has a happy ending. Anna gives the villain a good horse whipping, which made them grip their seats. (Palace. Seadrift, Tex.) w WAGES FOR WIVES, F, Jacqueline Logan, Creighton Hale, Earle Foxe, ZaSu Pitts, Claude Gillingwatcr, David Butler, Margaret Seddon, Margaret Livingston, Don Mason, 6,700. — Good, clean program. Plenty of comedy. Not a speelaL Worth running. Don’t pay too much. (Opera House, Apache, Okla.) Played Fox Week. Just ordinary program picture. Sold at special price. No more Fox for me. (Rainbow, Mechanicsburg, O.) Good entertainment. (Palace. Naples. Tex.) Another stage play proven a flop. As a picture though it's good entertainment at that. Fox product consistently good but try and get 'em. I can't. They're not sold to the public. (American, Ada, Okla.) Pair picture, but It’s throe thousand four hundred and ninety-eight miles from being a special. Fox's special stuff is the bunk. (State, Tawas City, Mich.) I did not do so well with this one. It is not very strong and just a fair program picture. It fell off instead of building. (Monarch, Medicine Hat, Alta., Can.) Splendid program picture. Pleased all very well. Drew fairly good, too. (Rosewin, Dallas, Tex.) Highly pleasing comedy. Work of cast exceptional. Business very good. (Patrick's, Crescent, Okla.) A domestic comedy drama that is a whiz. A cast of excellent players, all of whom do fine work. A picture that draws like plaster and will please after you get them in. Taken from a stage play, this one makes good. Heralds are especially good. Received many favorable comments and know It pleased, for the crowd laughed heartily all through it. Don’t be afraid to boost this one as a light comedy that will satisfy. (Bijou. Beach, N. D.) WALL STREET WHIZ. THE. FBO. Richard Talmedgc, Marcelino Day. Lillian Laitgdon, 5, — Yes, this was some picture. Action and lota of comedy. Pleased all. (Princess, Obion, Tenn.) As an exhibitor. I’m a good "hoss trader.” However, I know F. B. 0. have the product that should make the money. They do not require a mortgage on your theatre for a contract. Richard Talmadge is one of their best bets. This one fine. (Palace, Naples, Tex.) This is a pretty good program picture. Has some comedy, action and stunts. (Rialto, Terril, la.) This was a real good