Exhibitors Herald (1926)

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EXHIBITORS HERALD 57 April 10, 1926 would be. as they stayed away. Not the best for small towns, although a fine picture of its kind. (Bijou, Beach. N. D.) Very good picture. (Paramount. Kokomo, Ind.) Fairly good picture. No special. (Palace, Mt. Pleasant, Tex.) Picture gave general satisfaction. It was spotty and dragged some, but it pleased anyway. They can’t all be specials, but I don’t think that even “Honest Abe” Latta could hang out his sign on this one. The race scenes were very good. Some of the best steeple chase riding that I have ever seen. (Moon, Neligh, Neb.) WHEN THE DOOE OPENED, P. Jacoueline Logan, Walter MoGreO, Margaret Livingston, Robert Cain, Frank Keenan, 6,5CC. — Exceptional picture. Poor title. Will go over big if you can get them in. Flood scenes especially realistic. Jacqueline Logan supreme. (Patrick’s, Crescent, Okla.) This makes a fine entertainment. A picture of this kind will go well in any theatre. (Kenesaw Opera House, Kenesaw, Neb.) This is a fair picure, but at that the poorest Curwood I ever ran. Miss Logan does fine work and is most beautiful. The flood scene good, but short. Another Fox special that is a good program offering. (Bijou, Beach, N. D.) Just so so. Some came expecting to see a dog picture. They were disappointed. This pup looked like a soup hound, compared with the work of Peter The Great in "The Silent Accuser." (Texas, Grand Prairie, Tex.) Fair. This James Oliver Curwood story made a good action picture that gave good satisfaction. I heard several boosting it. Makes a dandy Saturday picture. (Electric, Browning, Mo.) WHERE WAS I?, U, Reginald Benny, Paulme Garon, Marian Nixon, Lea Moran, Otis Harlan, Chester Conklin, 8,6S0. — Sure is a dandy and everyone said so. Was a riot. Another gift from Carl, the exhibitors’ friend. (Princess, Elwood, Ind.) Reginald is a goojl drawing card and may some day stand in Wallace Reid’s shoes. The vehicles that Universal chooses for him seem to be idefll. This picture is built around a very tricky complication and is genuine entertainment. (Acadia, Crowley, La.) Good. Fine picture. Great entertainment, (Gem, Alton. 111.) Pleased most everyone. Did not draw extra well, but no fault of the picture. It is a dandy. Denny will be one of my best bets if he keeps on making pictures this good. He kept the gang in an uproar all the time. More laughs than in a Lloyd. (Highland, Guthrie, Okla.) It will please those who want to see comedy. This is the third Denny picture for me and business gets worse on each. (Auditorium, Crockett, Tex.) A very good comedy drama full of action and laughter. If they like ’em funny, play this one sure. Not so very good here as they like heavy drama and so we let it go at that. (Royal, Kimball, S. D.) Another good one from Denny. Kept the crowd laughing throughout. (Grand, Rainier, Ore.) A good clean-cut comedy that ought to please any audience. (Grand and Gem, Cooper. Tex.) Picture okay but price too steep for a program calibre. Star considered only ordinary here. (Cozy, Wagner, S. D.) Don’t think this is quite up to some of Denny’s pictures, but it is good and will please them. (Majestic. Bowie, Tex.) Good picture. (Princess, Traer, la.) Exceptionally good clean, clever comedy drama, made from Edgard Franklin’s story. Denny and Marian Nixon both tip-top. (S, T., Parker, S. D.) WHITE FANG, PBO, Strongkeart, Theodore Von Eltz, Rath Dwyer, Kathew Betz, Walter Perry, Charlie Murray, 6. — Did fine with this one, iiotwithstand so much sickness. Much better than "The Lovemaster.” Print in good condition, out of Buffalo. (Casino, Antwerp, N. Y.) A real good picture and holds my house record for a 10 and 26 cents show. (Star, Fowler, Colo.) Received a poor print on this one. Not up to some of his pictures, but a fair picture if it had been all there. (Majestic, Homer, Mich.) Starts out wonderfully entertaining, then with the suddenness of a knockout punch, jumps from dead of winter to beautiful spring. Continuity not maintained. However, it will please, but don’t over exploit it lest they expect too much. Not a special. F. B. O. doesn’t ask you a big price. Well worth playing. (Selk, Scotia, Neb.) This is an excellent feature for those who like dog pictures. The balance of the cast was weak. Perhaps this was done to accentuate the work of Strongheart. Many good compliments on this. (Pioneer, Amasa, Mich.) This is a dandy picture. Great for Sunday. The censors did their part, but good anyway. (Monticello Opera House, Monticello, Iowa.) WHITE OUTLAW. THE, U, Jack Hoxic. Mar cehne Day, William Welsh, 4.83Q ^This is one 0* the best Hoxie pictures that we have ever shown and I tell you they told us so when they went out. The horse and dog in this are sure sood. It takes a Western to get them in In hot weather. You can’t go wrong on this, as it is there. (Oak, Oakdale, Neb.) Very nice little picture. Only fault it wasn’t long enough. Played it on Friday and Saturday to good business. Print badly scratched film out of Detroit exchange. (Starland, Stockbridge, Mich.) The best Hoxie by far. Good paper helps get them in and Jack, his horse and dog, does the rest. (Liberty, Pikeville, Ky.) A wonderfully good Western subject that should go over anywhere. Horse and dog are real stars. Did fairly well at box office. (Grand, Rainier, Ore.) Here is a real Western. Suited all my people 76 per cent. Some you know do not like Westerns, so cannot satisfy them. I like them with some stars, others no. I do not use Tom Mix. Ke is too much of a grand slander, looking for a lot of applause. No good for me. (Amuse, Hart, Mich.) It’s the kind of picture my patrons like. Has a good horse and dog star beside Jack Hoxie. It's the kind of picture that appeals to the laboring class of people. (Princess and Gem, Oconto, Wis.) Fair Western picture; horse and dog are good. (Pastime, Mason, Mich.) One of the best Hoxie's we have had. As an actor, our Friday and Saturday Western fans consider him a negative issue, but praised this one. (Rialto, Pocahontas, la.) Very good Western. Scout, the horse, was a treat. (Princess. Elwood, Ind.) Very good Western and pleased a good crowd. Hoxie seems to be coming back to the new ones, as he went dead for me. (Royal, Fairmount. Ind.) Very good picture and worthy of a better audience. Had only short time in which to advertise it, for the night we ran it we were supposed to have another picture, but it did not arrive. Opposition, scarlet fever epidemic. Universal's are going fine here. (Polo. Polo, 111.) This is real entertainment and will fit any program or theatre. It is clean and lota of action and a fair story. I enjoyed it and the rest of my crowd seemed to. (Grand, Pierre, S. D.) Boys, you know ' how sour we get when they switch shows on us. Well, they had me booked with Jack in "Fighting Fury" and substituted this at the last minute. My only kick is that I had to run this one cold. I knew how good it was ; I saw it up in Minneapolis a month or so ago and I had it figured out that when I played this baby I was going to make a lot of noise about it. An extra good picture wasted on desert air. All you boys who have run "The King of the Wild Horses" have reported it was a beaner, the same as I did. If you really want a picture that is better than "The King of Wild Horses," you just step out and grab this one and tell ’em about it. If any of you fellows book this picture and can honestly say it didn’t please an even 100 per cent, you advise me and I’ll send you a flock of Trailing Arbutus (that is. as soon as the sun melts off the first 10 or 16 feet of snow). Be sure and get the S-sheet on this for it is a dandy. There is everything in it from beautiful mountain scenery to comedy and good action. (Trags, Neillsville, Wis.) WHY WOMEN LOVE, FN. Blanche Sweet, Robert Frazer, Edward Earle, Dorothy Sebastian, Russell Simpson, Charlie Murray, 6,570. — ^This is one adventure picture that never sags and will please the grouehiest customer that you have. This picture is the best Blanche Sweet has put out this year. There is a wonderful cast including Charles Murray with Robert Frazer playing the leading man and others as, Dorothy Sebastian, and Russell Simpson and others that are good. (Plainview, Plainview, Tex.) I often wonder why myself. They take perfectly good titles like "The Sea Woman” from which this is adapted, and stick a monicker like this one on it. .Sounds like the five and ten days. Very good show. Boys, action, story and everything, but you try and convince 'em of it with that title. (Cresco, Cresco, Iowa.) Just another sea picture. Good, but nothing to rave over. (Blende, Benton, Wis.) In the first place the title is wrong for a country town house. The sooner the producers learn the farther they keep away from the word love in the titles the better they will draw. The public has been surfeited with mush, long drawn out shots of caressing until the very suggestion of it in the titles tends to hold the men away and many of the women. At least that is the case with our audiences and I believe they are average. This picture is well directed but only a fair average program with the type of a story that no one seemed to care for. In fact had more walkouts on this picture than we have had in three months on all we have shown. It is now 8:45 on the first night show and the lobby has more going out than are coming in two to one. That’s the way it hit here. The public does not want to watch them suffer and emote. It wants entertainment. I can’t give the picture a thing. It has not hit at all. (Columbia, Columbia City, Ind.) A good offering but title seemed to kill it for us. Will please if you can get them in. (Grand, Rainier, Ore.) Picture worth showing. Good comments on this. (Opera House, Fennimore, Wis.) Good show, but cannot understand where they got the title. (Orpheum, Pipestone, Minn.) While this may be well produced, there is no use talking, folks will not stand for this sort of overdrawn muller, so that’s that. (Cory, Winchester, Ind.) Good picture. I agree with the exhibitor who said that the new title is no improvement over the original. "The Sea Woman." (Regent, Bogota. N. J.) This play has one scene which should receive credit, the shipwreck with its scene of burning oil. Otherwise it is crude and sordid. It is disfigured by a cast which suggests a group of amateurs rehearsing on a water front. The violent gestures, the grimaces of overfceling. the spasms of love and hate, hurt the refined and make mirth for the "groundlings." The cast acted like amateurs in embryo. A few people walked out. If it were not that we had an extra good Pathe News for that evening, we would feel like giving the people their moacy back. (Elite-Cozy, Metropolis, III.) WIFE WHO WASN’T WANTED, W, Irene Rich, Kuntly Gordon, John Harron, Juno Marlowe, Gertrude Astor, Elinor Fair, 6,848. — This picture was good and it seemed that all the customers wanted to tell me so. I believe that this new Warner contract is not going to be as miserable as the old one. (Di.xie, Kilgore. Tex.) Here is an honest to goodness picture. This picture should go over big anywhere. Irene Rich fine. Bought right from Warner Bros. New Orleans exchange. (Dixie, Winona. Miss.) This is a splendid entertainment. The star fine, the story good. All satisfied. (Silver Family, Greenville, Mich.) I can say this picture was as good as I have run for some time. The very best for Sunday. (Monticello Opera House, Monticello, la.) A very good picture. Pleased a good house. Good east and story. (Princess, Chilton. Wis.) Irene does a million crazy things in this one, things without rhyme or reason, but for all that it is a fairly good picture. Not a great picture, but would rank it as an average or program attraction. (Majestic, Bowie, Tex.) A very good picture with Irene Rich doing some real acting. Our first one on the new block. Many favorable comments on it as people have been telling me all day how much they liked it. Average receipts. (Polo, Polo, 111.) Good, hut why inject a bum fire scene in the last reel? Very poor finish to an otherwise good show. (Palace, Waupaca, Wis.) Acclaimed fine and drew higher class of patronage. (Palace, Mt. Pleasant, Tex.) WILD HORSE MESA, FP, Jack Holt, Billie Dove, Noah Beery, Douglas Fairbanks, Jr., 7,221. —Here’s one of those things that arrives unheralded and without any particular fuss. You put it on the same way and it kicks the box office thermometer up so far it nearly busts, and you make a lot of money on it. If anybody but Paramount had it. they’d cut up as big a stir as they did for "The Lost World” and "Black Cyclone” combined. But Paramount has so many big ones they get tired of raising Cain, over all of them. This one made receipts on "King of Wild Horses” Strongheart and Rin-Tin-Tin look sick and they never were weak on those. If you pass this one up, you're the loser. And don't think it can't be put over os big as the big ones, merely because the producers don’t want a morU gage on your theatre for rental. (Cresco, Cresco, la.) A very good picture and one that has action. comedy and everything they want. Boost it ’cause they’ll like it. (Capitol, Hartley, la) Good. Very fine for this type picture. Zane Grey’s stories always gets them in and Paramount knows how to make them interesting. (Palaoe, Ashland. O.) Many good comments. Personally I would rate this picture an ordinary Zane Grey at an extraordinary price. Have bought many Zane Grey pictures at one-third the price that were just as good. (Cozy, Fayette, la.) This type of Westerns can’t be beat. Paramount certainly is putting them out good this season. Good business two nights. (Palace, Clifton Heights, Pa.) Good Western, with lots of action. Not as good as they claim and the price is too high, as it is no better than other Zane Grey’s at less than half price. It will go good if you don’t pay too much for it Community, Surprise. Neb.) When you can pack your house following on afternoon snowstorm you can bank that your patronage are sold on the picture and will make every effort to get there. That’s what we did on "Wild Horse Mesa,” and we didn’t tell them it was a million dollar picture, cither. Check up another for Zone Grey and Paramount. (Palace, Syracuse, Neb.) One of the best pictures we ever played. Story fine; east good: stars great. Gave our patrons 100 per cent satisfaction. (Silver Family, Greenville, Mich.) A typical Zane Grey Western which has a wonderful background and an additional attraction in the wild horse feature. Has most excellent paper, the best advertising facilities, and is a picture you can put over and all classes of patrons will