Exhibitors Herald (1926)

58 BOX OFFICE RECORD SECTION OF April 10, 1926 like it. Very well acted. Lots of action and several angles that are most appealing. Believe it the best Zane Grey to date. Capacity business on two hottest days of the year. (Temple, Bellairc, O.) Business away below noimial, partly on account of snow storm and poor roads. This is a very good program picture, but cannot qualify as a big special at all. They charged us 60 per cent too much for it. Print very good. (Hammond, Hanunond. 'Wis.) A very good picture, well produced. This sort of a Western picture is only good for one day. You can’t get the women in on Westerns, no matter how good they are, and don’t forget you must have the woman or you won’t exist (Bugg, Chicago, III.) Too much killing, horse takes too small a part, and was too long drawn out. Would consider this a very ordinary Western. (The Crystal, Flandreau, S. D.) A good picture but the horse action not as good as in "King of Wild Horses.” Price Paramount asks for it out of proportion to its real value. (Rialto, New England, N. D.) Another good show. Played three days. Held up good. (Strand, Milford, Iowa.) If they like W’estems it will go. The direction is uneven. A lot of horses; story ordinary. "Why stick Holt as the loving hero? Think he would gain more fans as a heavy. (Star. Montevideo, Minn.) Good Western, but not the special Paramount claims it is — and not worth anything like the amount they charge for it. I did 50 per cent more business on Pathe's "King of Wild Horses," and it only cost me one-fourth as much as “Wild Horse Mesa." I used an extra large amount of advertising to put this over and grossed about half as much as I expected. Played it same time Wichita did, and that would help put it over for me, but 1 can't see that Wichita's advertising helped any. Print in A-1 shape. Billie Dove certainly isn’t hard to look at and certainly made a hit with my patrons of the male sex. (Photoplay, Ashland. Kan.) No better than the old Zanc Grey pictures we used to get from Hodkinson for $10.00 a throw. But they charged us a plenty for this one. (Rialto, Dickinson, N. D.) Did a poorer business on this than any other Zane Grey I have played. It is a good picture but the newer Zane Greys do not draw for me as the older ones and, besides, my people do not like Jack Holt BO very well. I paid twice as much for this Zane Grey as the other ones Paramount have and it is not worth one cent more. (Strand, Lament, la.) Pleased 100 per cent. Zane Grey stories popular in my town. (Grand & Gem, Cooper, Tex.) Excellent, Not a gamble. It is an excellent production which will please any audience. (Lorin, Berkeley, Cal.) Good Western but rental twice too high for this town. Lost money. Pleased all who saw it. ((^osy. Strewn. Tex.) Very good picture but far below "The Thundering Herd.” 1 raised the price and heard a few kicks on account of that. Would not advise raising the price. A few very good comments. (Strand, Granbury, Tex.) A good picture which could be improved with the shears. Slow in spots, but it gave good satisfaction, so I should worry. (Royal, Spirit Lake, la.) This drew good, at 20 and 30 cents admission. Everyone pleased. Most all Zane Grey’s go over good. (O. K.. Lewisport. Ky.) Okay in every way. (Sunshine, Darlington, Ind.) Played two days to good business and pleased everybody, young and old. It is a dandy Zane Grey picture with some wonderful shots of Western scenery. A very well photographed picture with a fine cast of players. (’’Y,’’ Nazareth, Pa.) Extra good. This is one that you can raise the prices on. I advertised it heavy and doubled the price and got away with it and it pleased everyone. No kicks at advanced prices. Lots of horses and os good as "Black Cyclone.” (Palace, Burkburnett, Tex.) A Western photoplay but a step removed from the ordinary so-called Western, It is very well done, with credit to story, cast and direction. However, it does not have the tremendous drawing power that I believed it had with the showing here after doing a big advertising campaign. We only did but little better than average business. (Cozy, Winchester, Ind.) I would call this just an average Zane Grey. Good, but they ask too much for it. as they do for "The Thundering Herd.” Made dam little after paying the rental. Film good. (Strand. Ransom. Kans.) Very good. (Pastime, Jefferson, O.) Highly pleasing. (Texas. Grand Prairie. Tex.) A real picture. (Regent. Bogota, N. J.) One of Holt’s poorest. Just a common Western. (Princess, Traer, la.) Good outdoor picture with plenty of action. Did a wonderful business on this one. It will stand plenty of boosting. Don’t be afraid of it Holt did fine in this one, and also Billie Dove. (Monroe, Monroe, la.) Good for the Westerns fans and some beautiful Western seenery. Not to be compared, however, with "The Thundering Herd,” "North of ’36” or “The Pony Express.” Just a good average Paramount Western. (American. Wautoma, Wis.) A good big Western that drew them in. (Florence. Elk Point, S. D.) We showed this at increased admission and they were pleased. Scenery great Far above the average Western. Buy it and boost it. (Princess, Guttenberg, la.) Not a special, as claimed, but a well directed Western. (Palace, Waupaca, Wis.) Very good entertainment. Pleased all classes. Business good but not big. (New Geneseo, Geneseo, III. ) Extra good Zane Grey story. Picture pleased 100 per cent. Audience liked it as well as "North of 36.’ (Olympic, Wichita Falls. Tex.) A very good picture which pleased, as indicated by the fact that business held up for an extended run. (Solon, Spencer, la.) A splendid Western. Zane Grey stories usually make good pictures to balance one's program. (Char-Bell, Rochester. Ind.) Very good Zane Grey story, and while it is a Western, it did some extra business. Not a special but better than usual Westerns. (Princes, Crandon. Wis.) WILD JUSTICE, UA, Peter the Great, iGeorge Sherwood, Frances Teague, 5,886 This is a good program picture. Just about the right length (six reels). The dog does good work and there is enough action and comedy touches to hold one’s interest all the way through. It lost me a little money but the weather was bad and the roads worse and this is a dull time of the year. I guess that it takes so much money for coal, doctor bills and heavy clothes that they don’t have much left for amusements. They have to eat, too. (Electric, Browning, Mo.) A dandy Saturday night picture. Peter the Great is a wonder. (Russell, Brunswick, Mo.) A very good dog picture that will average up with the best of them. (Opera House, Foley. Minn.) This is a fine dog picture. Pleased 86 per cent. Personally I thought it great. (Strand, Pattonsburg. Mo.) The dog is good. His support is just so-so, and the story is pretty thin. (Pastime. Mason, Mich.) A good dog picture. I always do some «.’d:ra business on any of the dog pictures and this one pleased. (Princess, Ordway, (3olo.) One of the best dog pictures I ever used. Sure some fine acting and will please any audience. Besides, is not priced out of the way. Buy this, boost and make yourself some real money. (Strand, Ransom, Kans.) Looks like this week had been nothing but a week of swell pictures for me. "Wild Justice" and "Phantom of the Opera.” Boys, let me tell you this dog is M good, if not better, than "Rin Tin Tin” or • Strongheart.” Anyhow I want to say that this IB the best dog picture that I ever witnessed. You can buy it right. A 1926 release. (Star. Good picture but not as good M The Silent Accuser.” (New Liberty, Carnegie, OklaC One of the best dog pictures ever released. (Grand, Breese. 111.) A real good dog picture that can he bought right and it will ^ « just as good as Ihe Silent Accuser" and will please every patron who sees it Buy it and cash in on it (PrmMss, Lincoln, Kan.) A very good dog pioWre but have seen many others much better. But business was very good for two days. Is worth playing. (Gem. Batesville. Ark.) Don’t pass this wonderful picture up. Book it. My Wtrons went bugs over it (Lincoln, Milwaukee, ms.) This IS a very good dog picture and Peter the Great sure does some fine acting, especially. where he is roped in the canoe. TTiey do not held you up on price either. (Strand, I pictures I have had the pleasure of seeing. Price right e^gh so you can make a little for yourself, (Empress, Akron, la.) LaRoequo, 7— Good little comedy. Bebe quit popular and this picture, while not big. is satis fact^. (Rich, Montpelier, Idaho.) A splendii entertainment Gave satisfaction. (Silver Family Granville, Mich.) Good little comedy. Beb< Wite popular here as elsewhere (thank you, Mr Winds). It held business up on December 23, 2t ^d thats more than most of them will do (Cresw, Cresco, Iowa.) A dandy picture whici will please much better than many of the com. panys so-called big ones. (Crystal. Flandreau comedy-drama. Bebe ver5 good. Pleased on Monday. Patrons liked this one. (Palace, aifton Heights, Pa.) We like tc give credit where credit is due. Here is a rea little comedy-drama and Bebe is right in th« middle of her glory in this kind of pictures. Mon power to her. (Liberty, Kalispell, Mont) Qeyei comedy-drama that drew and pleased, (S. T., Parker, S. D.) A dandy action comedy drama MosUy comedy, and they ate it up. This typs pleases most of ’em. so give us more, but not too silly. (Star, Montevideo. Minn.) Very very good in every respect They tittered, laughed and roared at this. Well cast (Palace, Ashland, O.) Vei-y good feature for my town. Can’t seem to get them in here as no matter what I do they don't seem to come out strong enough to make it worth while. (Reel Joy, King City, Cal.) This is a good action picture and one that Bebe Daniels is good in. (Palace, Burkburnett, Tex > Here are a couple of real good comedy dramas Both shows pleased my patrons. Good for Sat^ urday or any other day. They will please them. Many good compliments from patrons. (Dixie" Russellville, Ky.) A picture that appeals to all classes. The supports all right. (Florence, Elk Point, S. D.) Poor on account of snow stonn. Just a wild frivolous, unconnected picture. A real hop. skip and jump. (Grand, Port Washclever little comedy-drama. Worth showing. (Opera House, Fennimore, Wis ) Nice litUe comedy picture. (Rialto, Dickinson, N. D.) Considering Saturday before Christmas this did very well. Bebe is liked here. (Regent Bogota, N. J.) Tell them about it. It will please 100 per cent. (Texas. Grand Prairie, Tex.) Extra fine comedy. Bebe seems to be hitting her stride again. All her pictures lately have been 100 per cent. (Liberty. Kalispell, Mont.) Did not draw for some reason. Picture over advertised. Not nearly so wild as press book would lead a person to believe. (Photoplay, Ashland, Kan.) oiAijrt, *•, Alma Rubens, Ed mund Lowe. Warner Oland, Mahlon Hamilton Emily Fitzroy, Chester ConMin, Prank Leigh, 6. Plenty of action, suspense, good scones. 'An excellent picture. (Char-Bell. Rochester, Ind.) Alma Rubens is a good looking child, but the patrons wondered what the picture was about. Interested about 10 per cent. (Te.xas, Grand Many walked out on this one. (Liberty & Melba, Carnegie. Okla.) 'Bhis is terrible, and Fox sold it to me for a special. I have run lots of pictures at less than onelourth the price that were better than this. Pox IS not losing this year, but he will surely not get away with it again no matter what promises and representations he makes. The paper for all toese so-called specials is terrible, too. I think Jjoy No. I think the office boy would know better. (Ar^dia, Vandergrift. Pa.) No one knew when to wake after they got to sleep, and that was soon. Very draggy, not much to it. Fox has ^en an awful flop for me. (Star, Montevideo. Minn.) Pretty good program, not a special but on account of last bank dosing could not expect anyone to come as everyone had the bluss. Those that did come were satisfied and enjoyed them stay home. j.j . . — ' (.ais vnrjstmas night, so did good business, but it is just a good program Picture that Fox is branding as this tl Pt-ioea. Fox stuff is all "spe hnV A different. Not a knockout vA ^ (Princess, Obion, Tenn.) Very pod drama full of interest all the way through. (Monticello Opera House. Monticello. ^ NUswn. McLaglen. 9 7‘:q r» I ^ nuwarj joosworta, wav Picturized in an excellent 1. ^®'°^8™Phy very good. Wonderful scenery shots. Well liked by those who saw it. Bad (Orpheum. Pipe floD 'w office disappointment; a It is sure fire entertainment, but does not create i’ for want of tTvtuf/^r ^ advertising. If you can sell this to your folks you can do more than I did. Four days te poor business. (Cozy. Winchester, Ind.) Big pi^e but don’t pay too much for it. PIen% of action. (Liberty, Pikevilie, Ky.) Here is Bbsolutely the beat picture of the Northwest ever released. It has everything. Advertise it b'5. it s a special in every sense. Got the money and satisfied. (Star, Montevideo, Minn.) Sold as a special. Only fair picture. Too long j too draggy. Lost money. (Majestic, Belleville. Kan.) Here 13 a picture you can't pass up. It’s a knockout and 18 sure wonderful (S^ily. Harper’s Ferry. Iowa.) Good picture, good acting. Beautiful scenery, but for from a special. Do not raise y^ admission. Then you will please them. (Grand Yoakum. Tex.) This is a good picture and will please most any audience. However.