Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Mar-Jun 1926)
Leaf #:
000542
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD 67 April 10, 1926 (Rialto. Terril, Iowa.) A fair comedy. (De Luxe, Spearvilie, Kan.) PIE EYED, Stan Lsarcl, 2. — ^This is too silly for entertainment. F. B. O. have soma No, 1 series of comedie.s, but their other comedies are very poor. (Jewel, Verndale, Minn.) Very good comedy. Lots of laughs. (Opera House. Feiinimore, Wis.) A good comedy. Two reels. (Eitz, Spokane, Wash.) Another and our last one, so we’re all pleased. These have been siliy things with the exception of one or two, they make the kids laugh but the grown-ups know too much to laugh ot such foolishness. (Rialto, Sharon, Wis.) Laurel makes them all laugh. He’s always good. He takes a drunkard’s part to perfection in this one. (Bijou. Conway. N. H.) Only fair. I don’t think much of these Laurel comedies. Print good. (Sterling, Fairmont, Neb.) He was. Two reels. (Monarch, Edmonton, Alta.) This is very disgusting comedy with but very few laughs. Wonder when the producers will quit making drunk scenes and expecting people to like them. (De Luxe, Spearvilie, Kan.) Not much of a comedy. The kids will like it but the grown-ups won’t. (Kozy. Vidalia, La.) POLLY VOO, Jimmie Aubrey, 2, — Rating 96 per cent. Film good. This was good but the stunts played are getting oldish. (Jewel, Verndale, Minn.) Good comedy. Plenty of laughs. (Hines. Loyalton, S. D. ) Good film. This is the first of this star which we have used. This is very good and we hope the rest are as good as this. Lots of laughs from the kids. (Rialto. Sharon, Wis.) This would be a good comedy if it were not for Jimmy Aubrey. If Jimmy could lay aside that comical ( ?) walk and undergo a general reformation, his work would rate much better. Jimmy is trying to use the old slapstick makeup in modern stuff and it is like trying to dilute gasoline with water ; it does not work. Personally I would like to see Jimmy in a comedy minus his funny (?) assumed personalities. (Odeon, Chandler, Okla.) SALUTE, 2. — Blue Ribbon comedy. 100 per cent comedy. Always book F. B. 0. comedies and have something. (Hines Circuit, Loyalton, S. D.) Only just a fair comedy. (Rialto, Terril, Iowa.) SLEUTH, THE, Stan Laurel, 2. — Stan Laurel comedies consistently good. Two reels. (Palace, Mt. Pleasant. Te.v. ) Something different and will rank with the average run of comedies. Caused several good runs of laughter for attendance. (New Pastime. Cushing. Iowa.) Fair. Print good. Two reels. (Sterling, Fairmont, Neb.) As good as any two-reeler that we ever run at twice the price. Two reels. (Elmac, Maple Rapids, Mich.) SNOW HAWK. THE, Stan Laurel, 2 ^Very good comedy which caused quite a few laughs. Two reels. (Royal, Saxon, Wis.) Fair. Quite a few laughs. (Lyric. Conway, N. H. ) Very good comedy which will hold up your program if feature is not good enough. (Royal, Kimball, S. D.) SOMEWHERE IN WRONG. Stan Laurel. 2.— Rating 80 per cent. Played Wednesday ; Copyright 1924. These are too silly to be good and they could be improved some. (Jewel, Verndale, Minn. ) This is the best Laurel we have had from F. B. O., but at that it isn’t much. These tworeelers from F. B. O. do not ring the bell like this one-reeler from Pathe. (De Luxe, Spearvilie, Kans.) Just a fair comedy. Nothing great. (Strand, Valparaiso, Neb.) A very good comedy that got some laughs. If all of Laurel's are as good as this we will be well pleased with same. (Rialto, Sharon, Wis.) SO’S YOUR OLD MAN. Alberta Vaughn. 2.— Copyright, 1926. Rating 80 per cent. Films good. Not nearly as good as other series. No appeal for a comedy. (Jewel, Verndale, Minn.) Alberta is good and A1 Cook and Kit Guard would make a monkey laugh. (Grand and Gem. Cooper ,Tex.) THREE WISE GOOFS, 2. — Say, boys, here is a knockout of a series of good comedies, if they’ll be all like this one. Liked it better than any of ’’The Pacemakers.” It sure woke everybody up. Play them and watch your step. (Royal, Kimball, S. D. ) This is the first one of these fat men comedies we have shown and from the sound of the laughter from our audience they must have enjoyed it. (De Luxe, Spearvilie. Kan.) Looks like this would be a good scries. Two reels. (Ritz, Spokane, Wash.) Just fair. Two reels. (Regent, Eureka, Kan.) TWINS, Stan Laurel, 2, — ^This was a very ordinary comedy with Stan playing a dual role. It is not silly, like many of the comedies are. (Rialto, Sharon, Wis.) Stan, you are a silly little devil, but that’s what they like. Your ways are so cute, so girlish we can’t help but laugh at you. Keep up the good work. (Palace, Syracuse, Neb.) A dandy comedy. Good print. (Miers, Scoharie, N. Y.) AMATEUR DETECTIVE. THE, Earle Foxe. 2. — Splendid comedy. (Lorin, Berkeley, Cal.) Very funny, (New Geneseo. Geneseo, III.) BIG GAME HUNTER. THE, Earle Foxe, 2.— A good comedy. (Silver Family. Greenville, Mich.) Not so good as the others, but was somewhat amusing at that. (Majestic, Belleville, Kan.) BLUE BLOOD, 2. — Nothing to brag about. Too much drinking and grotesque situations even for a comedy. Does not by any means compare with comedies usually put out by Fox. (Palace, Malta, Mont.) This comedy is full of laughs. Two reels. (Monticello Opera House, Monticello, la.) BUSINESS ENGAGEMENT, A, Helen and Warren, 2. — Good clean comedy. (Silver Family, Greenville, Mich.) Played it with "The Freshman” and personally I enjoyed it more. Boy, these kind of pictures make a fellow feel glad to be a bachelor. (Grand, Okolona, Miss.) "Married Life of Helen and Warren” series. Fairly good entertainment and different from other comedies. More high class than average comedy. (Palace, Mt. Pleasant, Tex.) One of the Helen and Warren comedies and a most excellent one. V/elcome relief from the slapstick funny men. Has a logical well told story and the situations get one continual chuckle from your crowd. Not a picture that brings howls, but one of the kind that makes you feel good all the way. Characters are all excellent. (Temple. Bellaire, O.) Tliis is a good comedy but not suited for Saturday night when they want slapstick stud. (Dixie, Winona, Miss.) BUTTERFLY MAN, THE, 2.— Good average comedy. Fox is making good comedy. My audience liked this one. (Palace, Clifton Heights. Pa.) Vary good slapstick come<ly. One of the rare ones where the house laughs once in awhile. Wish I could get more like this one. (Reel Joy, King City, Cal.) CLOUDY ROMANCE, A, 2.— Another good comedy from Fox. Say what you want to about their poor specials but you’ve got to hand It to them on their comedies. (Now Empire, Chillicothe, Mo.) Good comedy. Two reels. (Texas. Prairie. Tex.) Can't see anything to these Imperial comedies. (Grand, Okolona, Miss.) CONTROL YOURSELF, Sid Smith. 2 Just a fair comedy. Do not think much of Fox comedies. Have not had a real good one yet. (Bijou. Beach, N. D.) Phewl Two reels. (Texas, Grand Prairie. Tex.) DEEP SEA PANIC. A, 2.— A riot of fun. (Grand and Gem, Cooper, Tex.) Good comedy. Two reels. (Grand, Coleman, Alta., Can.) EAST SIDE, WEST SIDE, Imperial, 2.^ust another supposed-to-be comedy that wasn’t even fair. Two reels. (Rialto, Terril, Iowa.) I am sure disappointed in Fox comedies this year. Never again for me! (Bijou, Beach, N. D.) ELECTRIC ELOPEMENT. AN, 2 A whiz bang, fun cracker that knocks them for a row of houses. Two reels. (Khattar’s, Sydney, N. S.. Canada.) A good comedy with plenty of laughs. Two reels. (Lyric, Walnut, In.) A very good comedy. Ihvo reels. (Rex, Gilman City, Mo.) ELSIE IN NEW YORK. O. Henry. 2.— A very good comedy and pleased all who saw it. You have one of the most noted humorists, O. Henry, for the making of this, that is the writing. (Plainview, Plainview, Tex.) Splendid entertainment. Two reels. (Paliico, Mt. Pleasant, Tc.x. ) FOX COMEDIES, 2. — Very good comedies, Fox comedies are about the beat pictures ho makes. (American. Ada, Okla.) Cannot help but give a boost on their comedies. We have never had such comments on comedies as we have had this year from patrons. All we need tell them is ”We have a I-'ox comedy.” Good comedies cannot be picked up here and there. (Palace. Syracuse. Neb.) No good thLs year. How. pray tell me. how do they get “comedy” out of O. Henry? (Gem, Memphis, Tex.) FOX NEWS, 1. — We are very much pleased with this news and are receiving loLs of good comments on it. (New Geneseo, Geneseo, III.) We find Fox News as satisfactory as any can be had for a more reasonable rental. (Palace. Mt. Pleasant. Tex.) Best of all News Reels. (Monticello Opera House. Monticello. la.) A feature which your program is incomplete without.