Exhibitors Herald (1926)

Page scan 000981 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Mar-Jun 1926)
Leaf #:
000981
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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96 EXHIBITORS HERALD April 24, 1926 fun under conditions that are ordinarily tragic. Seven reels. — Pioneer Pete, The Pioneer theatre, Amasa, Mich. — Small town patronage. A THIEF IN PAKADISE; Doris KenyonVery good picture. Parts of it in colors. Eight reels. — Wm. E. Tragsdorf, Trags theatre, Ncillsville, Wis. — Small town patronage. I WANT MY MAN: Milton Sills— Pleased everyone. Many good comments. Seven reels. — Wm. B. Tragsdorf, Trags theatre. Neillsville, Wis. — Small town patronage. HIS SUPREME MOMENT: Blanche Sweet— Although considerable of this was in Technicolor, they are still wonderiztg what the title had to do with the picture. Colman is in it and his stoppy love making is enough to give you a pain in the stomach. Eight reels. — Wm. E. Tragsdorf, Trags theatre, Neiilsville, Wis. — Small town patronage. THE LADY WHO LIED: Lewis Stone— Not 80 good. Picture did not take very well. — ^Wilcox and Miller, Lake View theatre. Lake View, la. — General patronage. THE TALKER: Anna Q. Nilsson— A very good picture but did not draw. Eight reels. — E. H. Brecbler, Opera House, Fennimore, Wis. — General patronage. ASHES OF VENGEANCE: Norma Talmadge — A story of France showing the St. Bartholomew Massacre of French protestants. Wallace Beery in it. Good picture. Should have special appeal to folks interested in history althoi«gh it contains some serious inaccuracies. Ten reels. — Pioneer Pete, The Pioneer theatre, Amasa, Mich. — Small town patronage. THE DANGEROUS AGE: Lewis Stone— Impossible to put over society drama here and mighty hard to buy without getting some of it.. Eight reels. — R. E. Cook, Barnard theatre, Barnard. Mo. — Small town patronage. GALLOPING FISH ; Syd Chaplin— A fair picture for children. Rather a poor comedy for general public. Would not recommend it. — H. B. Osborn, Community theatre. Mount Hope, Kan. — General patronage. Fox YELLOW FINGERS: Olive Borden— A dandy picture but a shade too hot for this little burg. Played the Texas Woman’s College Dramatic Club of Fort Worth and made a killing. A good picture that will stand a pretty good boost in a town over 4000. Seven reels. — R. W. Montgomery, Palace theatre, Wortham, Tex. — Small town patronage. YELLOW FINGERS: Special cast — Poor name for a fine picture. Pleased a big Sunday evening crowd. — Geo. E. Fuller, The Playhouse, Fairhope, Ala. — General patronage. THE JOHNSTOWN FLOOD: George O'Brien — A very good picture. Ran this April 3rd. A snow plow was stalled in a drift two blocks from theatre. Believe it would draw if weather permitted. Print perfect. Janet Gaynor deserves especial mention in this one. This little girl is a comer. Six reels. — E. W. McClelland, Rex theatre, Gilman City, Mo. — Small town patronage. THE JOHNSTOWN FLOOD: George O’Brien — This is a very good picture and pleased my patrons. My patrons like George and like to see him strut his stuff in his battles. This will please the biggest majority of fans. This is the best flood scene that I have ever seen in any picture. There is plenty of excitement in this picture. Good prints. Good for Saturday. Six reels. — Roy E. Mitchell, Plainview theatre, Plainview, Tex. — Better class patronage. THE JOHNSTOWN FLOOD; Special cast— This is a real show. It has as much drawing iwwer as any special we played in six months and did not cost iialf as much. The flood scene is wonderful. The little star, Janet Gaynor who rides the Paul Revere deserves much credit. Too bad she was killed in the flood. It’s the only part of the story that you will not like. Fox has good pictures. Six reels. — H. Karlen, Karlen theatre. Monticcllo, Wis. — General patronage. THE COWBOY AND THE COUNTESS: Buck Jones — Everyone had a good time. No one panned the picture and the entertainment value of the picture equals the box office value. — R. B. Maxwell, Illinois theatre, Sullivan, HI. — Small town patronage. MY OWN PAL: Tom Mix — Best Mix in many moons and he sure needs a few good ones, for he is slipping with me. Fox gets the money and we get the experience. Six reels. — ^N. M. Emmons. Eagle theatre, Eagle River, Wis. — Small town patronage. ■ ' "■ Special to Colleen Moore IRENE (F. N.): Colleen Moore— Speci&I to Colleen Moore and First National. You have certainly made a box office picture as well as you I have made a picture that pleases the public’s demand for entertainment. This one is the best that 1 have played this season. When the exhibitor says that this picture isn’t a special I tvould like to know what he wants for a special. I received more favorable comments on this special than any picture since I ran “The Iron Horse.” Second night was a little weaker than the first on account of weather conditions. I cannot say enough for this production. A wonderful supporting cast and one that will please the harder houses. All we need is more like this. Colleen, you are wonderful in this picture. Good print. Eight reels. — ROY E. MITCHELL, Piam^^ew theatre. Plainvle^v, Tex. THE YANKEE SENOR: Tom Mix — No more Mix unless I can get a substantial reduction in price. His drawing power is on the wane here. — R. B. Maxwell, Illinois theatre, Sullivan, III. — Small town patronage. THE EVERLASTING WHISPER; Tom Mix — Wednesday to a house full of excited Mix fans who almost raised the roof off the house with their appreciative greeting. It would be only a waste of time to write anything more in praise of the picture or the star. Six reels. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. — Small town patronage. LAZYBONES: Buck Jones — So Charles is an actor is he ? You know Fo.x said he was. Well, maybe he is, but I’ll be dad burned if I could see just where it came in at. He sure did stall through this in a manner, but would you call that acting? I reckon that he played the lazy part all right. Maybe it came to him kinda natural like. But the show as an entertainment is the bunk. It did not please one-half of the audience and they roasted me a plenty. Are they going to ruin good old Buck as they did Mix? Eight reels. — F. J. O’Hara, Community theatre, Elgin, Neb. — Small town patronage. WHEN THE DOOR OPENED; Special cast — One of those kind that’s better than expected. Had several patrons stop at box office as they passed out and remarked what a good picture it is, and you know when they do this, it is some recommendation as to a picture’s entertainment value. Well produced, interestinig story and should please any motion picture audience. Seven reels. — W. H. Brenner, Cozy theatre, Winchester. Ind. — General patronage. TEE LUCKY HORSESHOE; Tom Mix— Goodbye, Tom, you are on your way fast. That hat with that long feather in it has put the skids under you. Even the kids don't know you. The exhibitors won't know you next year. — John Mattice, Novelty theatre, Middleburgh, N. Y. — General patronage. THE LUCKY HORSESHOE: Tom Mix— I’ve run Mix pictures before but I'm proud to say that the box office was the busiest place on the street for 2 solid days. I do not hesitate to say all showmen should run this big money getter. Seven reels. — Frank J. Sutter. Lincoln theatre, Milwaukee, Wis. — General patronage. LIGHTNIN’s Jay Hunt — Pretty good show, but not worth more than program stuff. The Fox Milwaukee branch are sure fine people to do business with. Eight reels. — H. Karlen, Karlen theatre, Monticello, Wis. — General patronage. THE FIGHTING HEART: George O'Brien — George, you arc too good to* be wasted on such trash as this one. It looked as though the director made this up as he went along. Our patrons all like O’Brien but Fox sure has a weak selection of stories for him. Seven reels. — Pace &. Bouma, Rialto theatre, Pocahontas, la.— Mixed class patronage. THE FIGHTING HEART: George O’BrienDandy picture that drew them in and pleased. Star very good. Six reels.— S. D. Luna, Cozy theatre. Wagoner, Okla. — Small town patronage.^ THE FIGHTING HEART: Special cast-Gay, excellent satisfaction to cur patrons. Six reels — Giacoma Bros., Crystal theatre, Tombstone Ariz. — Genera! patronage. ' THE MAN WHO CAME BACK: George O'Brien — This is a poor picture. The print was in terribia shape and proved the most unsatisfattory show I have had this year. I am sure I would not have used it if I had seen it first and am sure that I would not have run any picture, no matter how good it was, with the print in as poor shape as this one was, as the breaks were continuous. — Charles Lee Hyde, Grand theatre Pierre, S. D. — General patronage. THE GOLDEN STRAIN; Special cast— A fairly entertaining picture. Not a special. No comment either way. Did not draw regular business. — E. V/. KcCelland, Rex theatre, Gilman City, Mo. — Small town patronage, THE_ GOLDEN STRAIN; Special cast-A good picture of the kind. The old type of stuff is getting old to my patrons. Have had so many. Six reels. — E. D, Luna, Cozy theatre. Wagoner Okla.— Small town patronage. THE DESERT’S PRICE; Buck Jones— Good Western to good business. Stay in these. Buck, you are doing your stuff. Six reels.— E. D. Luna! Cozy theatre, Wagoner, Okla.— Small town pat! ronage. OH YOU TONY: Tom Mix — A very good picture and satisfied most who saw it — F. Sheperd. Majestic theatre, Biggar, Sask, Canada. — Small town patronage. THE IRON HORSE: Special cast— Saturday night to very good business. This is a picture of unusual merit. If I were asked to class it, I would call It one of the screen’s greatest productlons. Some of its comedy touches would put the best effort of Lloyd In the shade. I would advise every exhibitor to run "The Iron Hor=e.'* Eleven reels.— P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. — Small town patronage. DICK TURPIN : Tom Mix— This picture appeared to please but prefer him in Western?.— F. Shepherd. Majestic theatre, Biggar, Sask, Canada. — Small town patronage. DICK TURPIN ; Tom Mix — This seemc:! to please ’em regardless of costume, although think Mix should let costume alone. Seven reels.— H. C. Mauler, Liberty theatre, Pleasanton, Nebr. — Small town patronage. THE BEST BAD MAN; Tom Mix — A fair Western but not up to Mix's standard. Nothing to it except the last reel. Gara Bow is okay in this one. They like her here and so do I. Five reels. — H. A. Davitts, Dixie theatre. Winons, Miss, — General patronage. THE BEST BAD MAN: Tom Mix— Not up to Mix's standard. This star is just failing for me. No more high prices will I pay for Mix. Five reel?. — E. D. Luna, Cozy theatre. Wagoner, Okla.Small town patronage. _THE BEST BAD MAN: Tom Mix— A little high brow for the usual Mix fans, but pleased the majority and drew well. Seven reels. — Geo. E. Puller, The Playhoxise, Fairhope, Ala. — General patronage. KENTUCKY PRIDE: Special easte-The best race horse story I ever saw. It drew well and pleased in spite of home talent show and bad weather. This is a real picture, boys.— S. H. Rich. Rich theatre, Montpelier, Idaho.— Rural patronage. THE FOOL; Edmund Lowe— Very fair of its kind. Nothing to howl much about but will fr«t by if you don’t offer too much. Ten reels. — N. M. Emmons, Eagle theatre. Eagle River, Wis.-" Small town patronage. THE FOOL: Special cast — A special that will please them if you can get them in. It’s a wonderful picture, well produced. Nine reels. — E. Luna, Cozy theatre, Wagoner, Okla. — Small tows patronage. DRAG HARLAN: William Farnum — This is a re-issue but they don’t make any better West" erns than this one. Five reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. GOLD HEELS: Special cast— Very good racing picture and satisfied the Saturday crowd. Seven reels. — F. Shepherd, Majestic theatre, Bl?gar, Sask, Canada. — Small town patronaee. THE PAINTED LADY: Special cast-A fairly good picture but not a special. — F. Shepherd, Majestic theatre, Biggar, Sask, Canada.— Small town patronage.