Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Jun-Sep 1926)
Leaf #:
000608
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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14 EXHIBITORS HERALD July 31, 1926 Broadway is grabbing Universal’s First Run Comedies for pre-release runs, which proves beyond question that they are first run class — as are all of Universal’s short product listed below: 12 13 13 13 13 13 13 NEW “GUMPS” Adapted from Sidney Smith’s famous cartoons. Samuel Van Ronkel Productions. Two reels each. BLUEBIRD Comedies Starring Arthur Lake, with Slim Summerville directing. One reel each. BLUEBIRD Comedies Starring Charles Puffy, with Dick Smith directing. One reel each. BLUEBIRD Comedies Starring Neely Edwards, with Dick Smith and Slim Summerville directing. One reel each. BLUEBIRD “FANNY” Comedies With Slim Summerville directing. One reel each. MUSTANG Western Comedies W. C. Tuttle stories featuring Ben Corbett and Pee Wee Holmes. Two reels each. MUSTANG Westerns Starring Freddy Gilman. Two reels each. 6 7 13 12 12 13 13 13 MUSTANG Westerns Northwest Mounted Police Stories. Two reels each. MUSTANG Westerns Texas Ranger Stories. Two reels each. MUSTANG Westerns Straight Westerns. Two reels each. “BUSTER BROWN” Comedies From the famous cartoon by R. F. Outcault. Stern Brothers Productions. UNIVERSAL JUNIOR JEWELS. Two reels each. GEORGE McMANUS’ “LET GEORGE DO IT” Stern Brothers Comedies. Two reels each. “THE EXCUSE MAKERS” Stern Brothers Comedies. Two reels each. “WHAT HAPPENED TO JANE” With Wanda Wiley. Stern Brothers Comedies. Two reels each. “THE NEWLYWEDS AND THEIR BABY” With SNOOKUMS. From George McManus’ famous cartoon. Produced by Stern Brothers. Two reels each. Watch out for “THE COLLEGIANS” series 10 Universal Junior Jewels. 2 reels each All RELEASED By UNIVERSAL Universal ALWAYS Delivers !