Exhibitors Herald (1926)

Page scan 000628 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Jun-Sep 1926)
Leaf #:
000628
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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26 EXHIBITORS HERALD July 31, 1926 ALWAYS DEPENDABLE TIFFANY PIMDEDEJ (CTII (Q)N §>jnc. M.H. HOFFMAN. VicePres. 1540 BROADWAY NEW YORKo _ Exchanges F\)pyij where a OULS FOR SABLES UT OF THE STORM Suggested from “Qarland & Co. By David Qraham Phillips Directed by James C. McKay Under the personal supervision of A. P. Younger With, Claire Windsor, Eugene O’Brien, Claire Adams, Edith Yorke, George Fawcett, Eileen Percy, Anders Randolf, and Robert Ober Suggested by “The Travis Coup ” By Arthur Stringer Directed by Louis Qasnier With, Jacqueline Logan, Edmund Burns, Eddie Phillips, Montague Love, Tyrone Power, Crauford Kent, Frona Hall, Leon Holmes, Jay Hunt, Joseph Giratd and J. McElhern HE SPORTING CHANCE LEASURESOFTHERICH Suggested by “The Wrong Coat By Harold MacQrath Directed by Louis Qasnier Adaped and supervised for ihe screen by A. P. Younger With, Helene Chadwick, Mary Carr, Marcin Asher, Jack Mulhall, Lillian Langdon, Dorothea Wolberr, Hedda Hopper, Julanne Johnston and Katherine Stott, • By Jack Boyle Directed by Oscar Apfel ° With, Lou Tellegen, Dorothy Phillips, George Fawcett, Theo. Von Eltz, Sheldon Lewis and Andrew Clark. ORGANSON'S FINISH ORALS FOR MEN Suggested from “The Love Serum’’ By Qouverneur Morris Directed by Bernie Hyman Under the personal supervision of A. P. Younger With, Conway Tearle, Agnes Ayres, Alyce Mills, Otto Matieson, Robert Ober, John Miljan, Mary Beth Milford, Eve Southern and Margery O’Neill Suggested from the story of the same name By Jack London Directed by Fred Windemere With, Anita Stewart, Johnnie Walker, Mahlon Hamilton, Victor Potel, Crauford Kent and Rose Tapely HE LODGE IN THE WILDERNESS ORROWED FINERY Suggested from the story of the same name by Sir Qilbert Parker Directed by Henry McCarty With, Anita Stewart, Edmund Burns, Lawrence Steers, James Farley, Victor Potel, Eddie Lyons and Duane Thompson By George Bronson Howard Directed by Oscar Apfel With, Lou Tellegen, Hedda Hopper, Gertrude Astor, Taylor Holmes, Louise Lorraine, Barbara Tennant, Trixie Friganca, Otto LedeTer, W. H. Strauss and Pat Pendergast Distributed Nationally Hi Through Tiffany Exch anges E very where ~ fa 3