Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Jun-Sep 1926)
Leaf #:
0001129
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 4, 1926 EXHIBITORS HERALD 41 Hippodrome Opens With ‘Young April’; 6,200 Seats Filled By JOHN S. SPARGO NEW YORK, Aug. 31.— Keith Hippodrome, the New York first run connection of Producers Distributing Corporation, opened yesterday with a combined vaudeville and picture policy. The feature picture is “Young April” which officials of P-D-C figure is one of the biggest of their fall product. Judging from the applause it received at each showing on the opening day, their guess is a good one. The auditorium now can accommodate 6,200, a cutting down of the huge stage making a considerable increase in the number of seats. The house opens at noon and runs continuously until 11 p. m. On the opening day there was not a time when practically every seat was not taken. Pictures predominate to such an extent that it is possible the Hip soon will become known more as a picture than a vaudeville house. Only six acts of vaudeville were on the bill, and all were of exceptional merit. The picture end was represented, in addition to the feature, by a Newlywed comedy, Aesop’s Fables, Pathe news and Topics of the Day. “Young April” is splendid entertainment. While savoring somewhat of “Graustark” stories, Director Donald Crisp has handled it in such a way there is never a moment it is not thoroughly enjoyable. Theatremen Are Gratified with “Season ” Result (Special to the Herald) Theatremen in all parts of the country report gratification with the results of the “Greater Movie Season” campaign. Among reports currently made are the following: “Everybody is tickled to death over the increase in business.” — W. S. .Waid of the M. P. T. O. of Texas. “In spite of hot and rainy weather, attendance at theatres participating in ‘Season’ increased considerably over last year.” — C. W. Krebs, general manager of the Louisville campaign. “Everybody is happy over the outcome of the ‘Season’.” — C. A. McElravy, director of the Memphis campaign. “We have had hotter weather than last year, and better business.” — H. M. Richey, M. P. T. O. of Michigan. “Season has helped to increase business.” — Pittsburgh committee. From Salt Lake City the report is: “We realized the importance of the ‘Season’ and were very strong for it.” Edward O’Keefe, general manager of the Atlantic City campaign said : “Every movie fan in Atlantic City was interested. “In Washington, D. C., the Crandall theatres cooperated importantly in the ‘Season.’ ” Supervisor of Foreign Negatives for F.P-L. Assumes Post on Coast (Special to the Herald) HOLLYWOOD, Aug. 31. — E. M. Somlyo, who was brought from Europe by Famous Players-Lasky as supervisor of foreign negatives, has arrived at the company’s studios here and has begun work. He will head the cutting, titling and other work connected with preparing negatives. “Young April” Opens Hippodrome P-D-C First Run New York Theatre Bessie Love and Joseph Schildkraut (right) have the starring roles in “Young April,” Pro-Dis-Co picture which inaugurated the Hippodrome as a combination house. Others in leading roles include Bryant Washburn and Rudolph Schildkraut ( top picture) and Alan Brooks (below).