Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Sep-Dec 1926)
Leaf #:
00011
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 18, 192.6 EXHIBITORS HERALD 7 Four Smashing Sea Pictures WHAT a bet for any box-office! A SERIES OF ** FOUR smashing sea pictures, starring LEFTY FLYNN, featuring MARJORIE DAW, picturized from four of JACK LONDON’S world-famous novels of the sea. These three names alone spell mighty melodrama! A DD to that the fact that the series is being produced under the direction of Harry Revier and supervised by David O. Selznick for Albert I. Smith Productions, Inc. — a further guarantee of box-office strength and full production value. ' I ’ HIS is announcement No. 7 re •* garding the Associated Exhibitors’ product for 1926-27. No. 1 announced Bill Cody in six Westerns; No. 2, Sandow, the dog, in six action features; No. 3, Confessions Series of four; No. 4, Buffalo Bill, Jr., in six Westerns; No. 3, Wally Wales in six Westerns; No. 6, Buddy Roosevelt in six Westerns. nPHINK what these sea pictures will mean to your program. Think of the variety they’ll lend with their rugged drama, swift action, clashing emotions, flaming passions, tender love— all portrayed against the most exciting and thrilling backgrounds of stormswept seas and sun-kissed shores ever filmed. Man, this series IS a het for any box-office. GRAB IT! Associated Exhibitors , Inc. Lewis J. Selznick, President