Exhibitors Herald (1926)

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'S PA R R O VK5' c\ Film Daily , July 6th 17,000,000 reached by this NATIONAL ADVERTISING Book the picture and let your box-office get the benefit of this business building advertising. “SPARROWS” “What a picture! Mary Pickford has never done anything better, — and that’s covering a lot of ground. “Sparrows” is the type of production that exhibitors will long remember. It is delightful. It is poignant. It is a potpourri of these and many other things, all of which spell dollars at the box-office. Mary does splendid work and never has there been a more delightful and genuinely human group of children seen than in “Sparrows.” SURE-FIRE AUDIENCE APPEAL There is a sequence wherein the children defy the treacherous swamps in order to escape the farm boss. It carries a kick. Led by Mary, the kiddies scramble one by one over a fallen tree which forms a sort of natural bridge. The alligators yawn below. Had grown-ups done it, the audience reaction would have been certain. But when the children do it, the wallop is magnified. “Sparrows” is going to be talked about. This, partially because it has something beneath the surface. What exhibitors want to know concerns its drawing power. Mary’s picture has it. The production deserves the success it will get. It’s a meritorious picture from every angle. And all those concerned with its making have the right to feel that they have turned out one of the industry’s best.” K A N N — and exhibitors who have played “ Sparrows ” agree with Kann . UNITED ARTISTS PICTURE * Each Picture Sold Individually On Merit