Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Sep-Dec 1926)
Leaf #:
00015
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Photography in Technicolor SPEAKS FOR ITSELF RIGHT AT THE BOX-OFFICE NEW YORK CITY DENVER NINE weeks at advance prices at the Selwyn Theatre. TWO weeks at the Strand. “Because of the fact that there are future bookings at the Strand, ‘The Black Pirate’ will not remain for a THIRD week ALTHOUGH THE BUSINESS WOULD HAVE JUSTIFIED HOLDING IT OVER FOR ANOTHER.”—Variety. “Opened at the Victory to such business had to give midnight show first and second night. First week of showing third largest in history of house.” NEW LONDON, CONN. “Broke opening day record at the Crown and finished week to tremendous business. MONTREAL HAMILTON, ONT. “Broke all house records of the Regent.” SAN FRANCISCO “ONE week to tremendous business at the Capitol.” VANCOUVER ‘TWO big weeks at the Imperial.’ ROCHESTER, N. Y. “One of the Capitol’s greatest weeks.” VICTORIA, B. C. the Do business “Business very big at the Eastman.” ATLANTIC CITY, N. J. “A capacity run at the Virginia.” “Phenomenal minion.” KANSAS CITY. MO. “Opened its indefinite run at Royal to crowded houses.” The Outstanding Picture today. Cleveland Plain Dealer [united artists picture Each Picture Sold Individually — On Merit