Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Sep-Dec 1926)
Leaf #:
000216
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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80 EXHIBITORS HERALD September 25, 1926 THE COHENS AND KELLYS: Special cast— Just you get on the house top and yell your fool head off telling them that you have the best comedy of the year or any other year and just keep on yelling until the fadeout. And I cannot imagine where they could have found any better characters than those in the cast. Each one did their part to perfection. If you can’t please them with this there is absolutely no use of spending good money for pictures, just show them anything, because they are dead anyway. Go after this and tell them you have the last work in comedies and you will please them. Seven reels. — F. J. O’Hara, Community theatre, Elgin, Neb. — General patronage. SKINNER’S DRESS SUIT: Reginald Denny— Not as funny or good as “California Straight Ahead” or “What Happened to Jones.” Did not draw as well as either of those two pictures. Please, Reggie, won’t you stage a let up like some of the other popular stars have. Getting the public’s favor is like getting a wife. It’s just as hard to keep them as it is to get them. Seven reels. — A. N. Miles, Eminence theatre. Eminence, Ky. — General patronage. SKINNER’S DRESS SUIT: Reginald DennyJust a crazy picture that will not please the small town patrons. It’s a shame to waste Denny and Laura LaPlante on such trash as this. Again we say, Universal, wake up. Denny hasn’t made a real good picture since “The Reckless Age.” Seven reels. — W. T. Davis & Son, Rialto theatre, Sharon, Wis. — General patronage. UNDER WESTERN SKIES: Norman KerryPleased the ladies as well as the men. I thought it only ordinary, but patrons said good, so there you are. Good business. — I, R. Gavin, Hammond theatre, Hammond, Wis. — General patronage. UNDER WESTERN SKIES: Norman Kerry— An extra good picture that did a fair business for us and pleased all who saw it. Seven reels. — M. G. Price, Novelty theatre, Paris, Idaho. — General patronage. THE SET UP : Art Acord — This is above the average of this Blue Streak western product. Good entertainment for a Saturday night. — Chas. Lee Hyde, Grand theatre, Pierre, S. Dak. — General patronage. THE TERROR: Special cast — Above the average of Blue Streak standard. Played with first chapter of "Radio Detectives.” Five reels. — I. R. Gavin. Hammond theatre, Hammond, Wis. — General patronage. THE THUNDERING DAWN: Special cast— An old Jewel. A melodrama of Java. A drink, regeneration plot, with a Honky Tonk background. Good for the kind. Acting fine. Typhoon scenes put in the kick. Don’t be afraid of it if booked. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. THE PHANTOM BULLET: Hoot Gibson— Another good picture from Hoot. We always have a good crowd to see Gibson and he generally satisfies them. Hoot is some detective in this one. Six reels. — L. D. Metcalf, Grand theatre, Ash Grove, Mo. — Small town patronage. SEIGE : Special cast — This picture drew a good crowd and everybody seemed well satisfied. The acting of Mary Alden was wonderful. Good print from Albany exchange. — Schaghticoke Amusement Ass’n, Odd Fellows Hall, Schaghticoke, N. Y. — General patronage. THE BURNING TRAIL: William Desmond— This is a very poor excuse for western. A good time to take a nap. — Kimberly Club, Kimberly, Wis. — General patronage. THE STILL ALARM: William Russell — In the same class as F. B. O.’s “Third Alarm.” A fast action melodrama. Will give general satisfaction. — Russell Armentrout, K. P. theatre, Pittsfield, 111. — General patronage. THE STILL ALARM : Special cast — A good program picture. Story good. Cast fine. — Bert Silver, Silver Family theatre, Greenville, Mich. THE BORDER SHERIFF: Special cast— This was a better than fair little western. Played vaudeville with it to very good business. The crowd remained for the picture. Five reels. — I. R. Gavin, Hammond theatre, Hammond, Wis. — General patronage. SPORTING LIFE: Bert Lytel — This made us a good Saturday night picture. Contains a good prize fight, a thrilling escape and an exciting horse race. What more do you want ? Seven reels. — A. N. Miles, Eminence theatre. Eminence, Ky. — General patronage. THE MEDDLER: William Desmond — A good western and pleased 100 per cent. Run this Friday and Saturday. Five reels. — D. B. Pace, Isis theatre. New Market, Iowa. — General patronage. LORRAINE OF THE LIONS: Special cast— Very poor. It may get by but that is all. Will not please 50 per cent. Seven reels. — J. G. Flanders, Majestic theatre, Kerens, Tex. — General patronage. ARIZONA SWEEPSTAKES: Hoot Gibson— The second I have run of Hoot Gibson’s and can't say that he registers up with Fred Thomson or Tom Mix. Better than “The Spook Ranch” but classed as a poor western. Six reels. — Schaghticoke Amusement Ass’n, Odd Fellows Hall, Schaghticoke, N. Y. — General patronage. THE ARIZONA SWEEPSTAKES: Hoot Gibson— Boy, here is a western that will sure please. Such racing and riding I never have seen before. 95 per cent. — J. G. Flanders, Majestic theatre, Kerens, Tex. — General patronage. THE ARIZONA SWEEPSTAKES: Hoot Gibson— A big crowd went away disappointed on this, but they came back again to see him in “Chip of the Flying U” which put him back on his throne of popularity. — I. R. Gavin, Hammond theatre, Hammond, Wis. — General patronage. THE BEAUTIFUL CHEAT: Laura LaPlante — Not so good. “The Teaser” was much better. Business only fair. Film good. — I. R. Gavin, Hammond theatre, Hammond, Wis. — General patronage. COMBAT : House Peters — This is one of the worst directed pictures we ever ran here. I think House Peters is entitled to something better than this. Very poor for Universal. Seven reels. — Schaghticoke Amusement Ass’n, Odd Fellows Hall, Schaghticoke, N. Y. — General patronage. COMBAT : House Peters — Pretty good melo drama with some good fire scenes. Business above normal. Film fine. — I. R. Gavin, Hammond theatr-e, Hammond, Wis. — General patronage. LOOKING FOR TROUBLE: Jack Hoxi^An average western of the Blue Streak brand. They all seem to go over fairly well and seem to satisfy the western fans. Five reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. THE TEASER: Laura LaPlante — If I ever do any of the lady stars the honor of naming my Ford for them I think it will be Laura. She is one adorable little imp and “The Teaser” is one darn cute picture. My box office agrees with me. The women and girls like her, and the men are all in love with her. We did the best mid week business we’ve done for a coon’s age. I think. Miss Laura, that your photo would be much admired in our photo corner. Won’t you send us one? Six reels. — A. N. Miles, Eminence theatre, Eminence, Ky. — General patronage. WILD HORSE STAMPEDE: Jack Hoxie— This is Hoxie’s first in the 1926-27 contract. If the others satisfy 'as well as this I will be satisfied. Drew a good Friday and Saturday night’s crowd and pleased all. One man told me it was the best picture he ever saw. You don’t need to be afraid of this one. Five reels. — L. D. Metcalf, Grand theatre, Ash Grove, Mo. — Small town patronage. CHIP OF THE FLYING U: Hoot Gibson— When it comes to an all around pleasing picture, you have it in this one. This is a comedy western and sure rang the bell for me. Seven reels. — L. R. Ledou, Home Town Airdome, Isabel, Kans. — Small town patronage. CHIP OF THE FLYING U: Hoot Gibson— This is probably as good entertainment as we ever had in the house. Business big. Film in good condition. Six reels. — I. R. Gavin, Hammond theatre, Hammond, Wis. — General patronage. CHIP OF THE FLYING U: Hoot GibsonOne of Hoot’s best but not as good as “The Calgary Stampede.” Drew more business than any other Gibson I have run. Seven reels. — M. G. Price, Novelty theatre, Paris, Idaho. — General patronage. THE STORM BREAKER: House Peters — About the poorest picture Universal has made this season. Nothing to it. — Russel Armentrout, K. P. theatre, Pittsfield, 111. — General patronage. THE CALGARY STAMPEDE: Hoot Gibson— I call this Hoot’s best picture. Good for the box office. Seven reels. — M. G. Price, Novelty theatre, Paris, Idaho. — General patronage. THE SPOOK RANCH: Hoot Gibson— Nothing to rave over. This is my first Hoot Gibson and he does not come up to expectations. Very little good western stuff in it. Will not register up with a good western audience. Six reels. — Schaghticoke Amusement Ass’n, Odd Fellows Hall, Schaghticoke, N. Y. — General patronage. WHAT HAPPENED TO JONES: Reginald Denny — Knocked ’em dead with this 100 per cent entertainment. Film O. K. Business above average. I. R. Gavin, Hammond theatre, Hammond, Wis. — General patronage. Warner Bros. THE HERO OF THE BIG SNOWS: Rin Tin Tin — Poorest dog picture we have had. An awful let down after “The Night Cry.” Looks as though it was made two or three years ago and just released. Too much dog and not enough story. The public knows what Rinty can do and tires of seeing the runs and the high jumps. Get a good story and leave the dog as an incidental to the theme. — Ben L. Morris, Temple theatre, Bellaire, Ohio. — General patronage. FOOTLOOSE WIDOWS: Louise Fazenda— I have seen some very good reports on this one from some exhibitors and while it could have easily been made a very good comedy I cannot see how an exhibitor in a small town who wished to run pictures that will improve his business can report favorably on a picture with sub-titles such as are contained in this one. The bird who wrote these titles has a very poor idea of what the average family in the small town calls wholesome entertainment. Seven reels. — M. G. Price, Novelty theatre, Paris, Idaho. — General patronage. JUST A COWBOY: Pee Wee HomesGood mustang. Most everybody likes these 2 reel westerns. Lots of pep and comedy to them. Two reels. — L. D. Metcalf, Grand theatre, Ash Grove, Mo. — Small town patronage. MIXED DOUBLES: Charles Puffy— Good short comedy. One reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — General Patronage. MUSTANG WESTERNS: I think I have reported on these before, but, repeat they are good fillers on a program with a farce comedy or comedy drama feature. They have never failed to please our western fans, of which there are a goodly number of both sexes. Two reels. — I. R. Gavin, Hammond theatre, Hammond, Wis. — General patronage. PAPA’S MAMA : Arthur Lake — A rather amusing little comedy. One reel. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. THE POLO KID: No polo in this. Name a fake. Fair entertainment. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. THERE SHE GOES: Wanda Wiley— Just a comedy that is unfunny. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. TRAPPED: Fred Humes — Pretty good action western featurette. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. TWIN SISTERS: Wanda Wiley— Fairly good comedy. Two reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. State Rights THE DESERT DEMON: Buffalo Bill— A western that is full of action. It starts with a scrap and they scrap all the way through. 80 per cent. Five reels. — J. G. Flanders, Majestic theatre, Kerens, Tex. — General patronage. THE EARLY BIRD: Johnny Hines — A good comedy drama. Drew fair crowd. Rained out two nights. — E. I. Conroe, Palace theatre, Conroe, Texas. — Small town patronage. HIS MASTER’S VOICE: Special cast — I made more money on this picture than I have ever made on a picture bought at program price. Good picture. $1,000,000 title. Good paper. Easy to put over. — E. I. Conroe, Palace theatre, Conroe, Texas. — Small town patronage. OVERLAND LIMITED: Special cast— This is a good picture of its kind. Drew fairly well. Paper very good. Six reels. — E. I. Conroe, Palace theatre, Conroe, Texas. — Small town patronage. THE PASSING OF WOLF McLEAN: Special cast — Good western. Johnny Fox does some good work in this one. My patrons just ate it up. 85 per cent. Five reels. — J. G. Flanders, Majestic theatre, Kerens, Tex. — Small town patronage. Serials THE BAR C MYSTERY: (Pathe) The photography is so dark in this serial it spoiled it. It is not holding up at all. Two reels. — C. S. Watson, Electric theatre, Caldwell, Kan. — General patronage. THE BAR C MYSTERY: (Pathe) Dorothy Philips — Not so good. Star not much, but balance of cast better. First two chapters slow and have not aroused much interest. Attendance dropped badly on second chapter. Two reels. — Cragin & Pike, Majestic & Airdome theatre, Las Vegas, Nev. — General patronage. THE RADIO DETECTIVE: (Universal)— Fair serial for the kids. — H. E. Schlichter, Liggett theatre, Madison, Kan. — General patronage.