Exhibitors Herald (1926)

Page scan 000228 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Sep-Dec 1926)
Leaf #:
000228
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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8 BOX OFFICE RECORD SECTION OF September 25, 1926 AS the attitude of the reader is the X Jk conclusive verdict on the merit and service of a publication, it is with great gratification that this issue of the Box Office Record and Equipment Index is published. This publication was born out of the expressed insistence of theatre owners and managers. Each succeeding issue has met with a warmer and still warmer reception and now as this number is being issued the publisher has before him a quantity of requests and inquiries which promise the liveliest interest that has yet attended an individual number. The Box Office Record and Equipment Index is a reference book of far-reaching interest and service to the theatre owner and to the industry generally. It contains, first, a resume of exhibitor reports, originally appearing in the “Exhibitors Herald” department, “What The Picture Did For Me”, which disclose definitely and conclusively the entertainment value, based on box office performance, of pictures issued since the publication of the previous number; secondly, a compilation of information of thorough and sound value to exhibitors on matters of theatre construction, equipment, decoration and operation. This volume represents one of the several extensions of the HERALD service to the motion picture trade. In full confidence of its potentialities of service to every factor in the industry, we commend it to the careful attention of the reader. MARTIN J. QUIGLEY, Publisher