Exhibitors Herald (1926)

80 EQUIPMENT INDEX SECTION OF September 25, 1926 ( Continued from Page 50) SAY IT WITH LOVE, Edna Marian, 2.— Just a comedy. Nothing good. Nothing bad. (Star, Sumner, Neb.) Very good action comedy. (Grand, Rainier, Ore.) QUICK ON THE DRAW, Fred Humes, 2.— Good action Western featurette. (Grand, Rainier, Ore.) A good two reel Western which goes very good with a society picture and will make a good program. I just started to use these with my comedy features and it looks like I am giving my patrons good variety. (Royal, Kimball, S. D.) RADIO DETECTIVE, THE, Jack Daugherty, 10 episode serial, 2. — Just a fair serial. Should go good in a boy scout community as they play an important part in the picture. Lots of action, with an impossible story. Going fairly well with us. Just finished chapter four. (Paramount, Wyoming, 111.) Good start on this serial. Star is favorite here. (Gulf, Goose Creek, Tex.) This serial is going fine. (Auditorium, Nappanee, Ind.) Starts off like a good serial. Am using the ten chapters in four weeks. (S. T., Parker, S. D.) I am playing to seventh episode and according to my patrons will rate it 50-50. (Electric, Burt, Iowa.) Seemed to us too much hand to hand fighting in each episode. Apart from that, seemed to be liked. Almost all the one sheets sent us showed fighting. Little more acting and comedy interest would help all of these serials. (S. T., Parker, S. D.) Starts off with a bang. Hope it keeps it up. (Princess, Elwood, Ind.) RIDDLE RIDER, THE, William Desmond, 15 episode serial, 2. — Best serial I ever ran. (Stanley, Appomattox, Va.) This is going great here. All classes like it. (American, Perryton, Tex.) A good serial, holding up good. (American, Scofield, Utah.) We have played the ninth chapter last Thursday, May 6, and holding up good. (American, Scofield, Utah.) We have played the eleventh chapter and holding up good, and recommended for a good serial. (American, Scofield, Utah.) Holding up very good yet. (American, Scofield, Utah.) Through with Chapter 14 and but one more to go. That's good news for us. (Star, Menard, Tex.) Just finished No. 14. Had the Isaak Walton League as guests, and expected to show them the trailer on ‘‘The Fast Express," which I start next week. Of course, the trailer did not show up, which left me sitting here like a wart on a pickle. (Trags, Neillsville, Wis.) At last he rides no more ; ’tis over, praises be, and the damsel knows that he is the Riddle Rider at last. Why it took her fifteen weeks to find out is nobody’s business I guess. Never was so glad to see a serial end before. Been looking forward to it for the past three months. (Star, Menard, Tex.) We have started the first chapter. Seems to be a good serial. Business fair. (American, Scofield, Utah.) This is a good serial. Just finished. Nothing to brag about. No kicks. Average business throughout. (Strand, Valparaiso, Neb.) Final chapter. One of the best serials we ever ran. Held up fine all the way through. Everyone well pleased. ( Grand, Rainier, Ore.) A serial that is going to bring home the bacon with every episode, and it’s pleasing great. (Khattar’s, Sydney, N. S., Canada.) We have played the third chapter and are holding up good. (American, Scofield, Utah.) We played the fourth chapter. Holding up very good. (American, Scofield, Utah.) We played the sixth chapter. This is very good serial, holding up good. (American, Scofield, Utah.) We reported on this serial before, about the time we had run half of it, and our opinion hasn’t changed a bit. It may go in communities where they like serials but it kept people away from our theatre. Glad it’s over. (DeLuxe, Spearville. Kan.) I have just played number eight and it is a whiz. This serial is pleasing my patrons better than “Into the Net." Both of these are worth running and they’ll get you some business. (Princess, Lincoln, Kan.) A really good serial that is drawing me some extra business on a weak night. (Princess, Lincoln, Kan.) This serial is holding up very well and is about as good as you can get. (Eminence, Eminence, Ky.) This is holding up very good considering the bad roads and weather we have had. Don’t think we could have done nearly as well without a serial and this is especially good. (Star, Hay Springs, Neb.) Through with Chapter 10. Only five more, thanks be. As I’ve said in previous reports, this is the only picture I’ve ever had to really totally disagree with “Herald’’ reports. The so-called thrilling climax to this chapter was a joke. Bright sunlight, not a breath of air stirring on land, and the heroine on a boat with a hose throwing large waves — zabunk. (Star, Menard, Tex.) Personally would call this a very poor serial, but seems to be holding up very good. Just finished chapter 13 and they are still following it. Would have been much better in ten chapters than in fifteen. (Paramount, Wyoming. 111.) My patrons still make stump speeches about this. Personally I like to sleep through serials, but the audience is the judge. They like it, so humor Never-failing Information Have not as yet received my BOX OFFICE RECORD and am eagerly awaiting it. It contains a gold mine of information and to the small town exhibitor it is about the only place or thing he has to go to for neverfailing information. — Hippodrome Theatre, North Judson, Ind. them all you can. (Paralta, Oakwood, Tex.) With country roads almost impassable, this serial is holding up better than any we have had in a long time. On 10th chapter this week. (Star, Hay Springs, Neb.) Still meandering along. Very near the end, thank the gods. Can’t hand this effort a thing. See where “The Riddle Rider’’ is to do a return, but not here. (Star, Menard, Tex.) Just finished No. 12 and is holding its own. (Trags, Neillsville, Wis.) Every week gets us nearer the finish is all I have to report on this stuff. (Star, Menard, Tex.) I actually read where one of the boys put in a squawk about this. That ought to make it 100 per cent. It reminds me of the moving mother who was watching little Oswald prance down Fifth Avenue with the Did Nothing “27th.’’ She says, says she, “Everybody is out of step, but Oswald.’’ Maybe all the rest of us are wrong. But I don’t believe it. When they come through 20 feet of snow and 40 below zero to see anything, it must be pretty good. (Trags, Neillsville, Wis.) Gave satisfaction, patrons like it. Full of pep, comedy. A good story and plenty of action. If you haven’t played this, do so and make money. (Town Hall, Westboro, Mass.) Just finished No. 10 and for the first time we ever ran a 15-episode serial we were glad this was not the end. Holding up fine. (Star, Hay Springs, Neb.) This is by far the best serial that I have run. Desmond is very good and is well liked by my patrons. (Blue Mouse, Davenport, Wash.) From all appearances it is going to substantiate the verdict of all exhibitors reports as to entertainment qualities. Can’t say as to drawing power, as I am having a community revival and bad roads to contend with at this writing. (Selk, Scotia, Neb.) Just finished No. 7 and it picked up wonderfully after the Christmas depression. Good serial. (Trags, Neillsville, Wis.) Seems to be holding up pretty good. Wednesday is our weak night, but with this serial our business has held up. (Strand, Valparaiso, Neb.) I am on the sixth episode and holding up good. One of the best serials I have ever played. (Utopian, Sheffield, Pa.) Boys, if you want a good serial book this one. Its a wow ! Am now on the 14th episode and going strong. (Grand, Yoakum, Tex.) Just played Chapter four and going strong. This is a serial you can’t go wrong on. Book it if you haven’t done so. (Opera House, Mesquite, Nev.) Chapter five and going strong. It sure draws the crowd. A very good serial. (Opera House Mesquite, Nev.) Am on the eighth episode and find this to be a very good serial. Am using Universal’s complete service contract and think it is great for a small town exhibitor. (Liberty, Chrisney, Ind.) On 12th chapter and holding up splendidly. (Grand, Rainier, Ore.) We are at 14th Chapter. It has been a drawing card from the very first. Buy it. Increases crowd and got box office held. (Columbia, Poynette, Wis.) One of the best serials I have played yet. It has the story, the star, the direction, and everything you could wish for. In fact, I believe Universal did their best on this one, and that is saying a lot for the picture. (Princess, Olney, Tex.) Have played five chapters and going good. I find a good serial brings them in. They all say they don’t like ’em, but they come to see the next chapter. (Star, Sumner, Neb.) Second chapter to a full house. All pleased and anxious for the next chapter. This is my first serial and it looks mighty good to me. Will draw regardless of a weak feature. (Opera House, Mesquite, Nev.) During very bad weather this serial is holding its own, which I claim means it is very good. (Trags, Neillsville, Wis.) The further we go the more I wonder how this thing got the rep it seems to have. Prints all shot, out of Dallas, haven’t seen the end of a single episode since we started. Have to use a slide to let ’em know they have to “come back next week’’ and lots of them don’t. (Star, Menard, Tex.) If you want a good serial, book this. It’s a pip. (Auditorium, Fountain City, Wis.) This serial is going over all right and attendance is keeping up. Personally we think it is pretty thin but if it pleases our patrons, we should worry. (Lincoln, New Martinsville, W. Va.) In creased my off night 100 per cent. It brings them back. (Delso, Potosi, Mo.) Going mighty strong. Much better than “Wolves of the North.’’ (Gem, Calico Rock, Ark.) Chapter two. Looks good and is drawing fair business. (Grand, Rainier, Ore.) Just finished No. 7 and seems to be holding its own. Would regard it as a very good serial. (Trags, Neillsville, Wis.) A good picture that pleases chapter play fans. (Hardburly, Hardburly, Ky.) Showed the last chapter March 5~6. All were sorry it was ended. Box office was helped all winter by showing this. (Columbia, Poynette, Wis.) Fair to good, but one episode is nearly like the others. Desmond is always too lucky to be anywhere except in pictures. (Lyric, Edmond, Kan.) Can’t say very much for this one. Not holding up very well. (Paramount, Wyoming, 111.) Now playing ninth episode. One of the best serials we have played in a long time. (Minor, Areata, Cal.) Am on my sixth episode and this serial is holding up fine. Am playing this on my full service contract with Universal. Any small town that has not this contract is missing a good bet. (Opera House, Montour Falls, N. Y.) Started off to good business and looks like a humdinger. (Grand, Rainier, Ore.) A good serial but we are too late on it, apparently. Very bad prints out of Dallas, which was a distinct disappointment after the excellent run we had with “The Great Circus Mystery.’’ (Star, Menard, Tex.) Looks like it is going to be good. Eileen Sedgwick is weak at the opening but may build. Story is going to be good, we think. (Star, Hay Springs, Neb.) All the riddle that I can see is how in the world Universal has been able to keep this serial on the market. I wish someone had junked it before they told me how good it was. Lost money on every night except the first one, and then I felt like giving the money back to the ones who came. (Gem, Calico Rock, Ark.) After reading dozens of reports on this serial that it was the best ever made, I decided to show it. We are on the sixth episode and my patrons keep continually asking me when it is going to end. Again I am holding up my right hand. Never again. Serials don’t go here. (De Luxe, Spearville, Kan.) With roads in bad condition during the most of the winter, this serial, which we closed last week, drew as no serial has for us in a long time. Never had anything better as a drawing card. (Star, Hay Springs, Neb.) Well, we have reported before on this serial, but as No. 11 is an excellent number we want to tell it. We cannot call it as a whole a good serial. The fake spots are very crude and amateurish. Cannot understand how Universal would turn out a picture so crude. (De Luxe, Spearville, Kan.) Boys, if you want a good serial, get this one. It’s a pip. Fifteen chapters full of entertainment. Best one we ever run, and we ran oodles of them. (Grand, Yoakum, Tex.) Just as good for me as all others have reported it. Did see one bad report but evidently this fellow didn’t have a serial town or perhaps a little too high toned for a Western. He should use “Sunken Silver’’ or “The Green Archer.’’ (Palace, Rockmart, Ga.) A very good serial. Only one fault, that it’s too near the end. It sure packs our house, regardless how weak a feature we may have. We can use more like this one. (Opera House, Mesquite, Nev.) Just finished this serial and it held its own all through. As good as any we have played for a long time. (Halfway, Halfway, Mich.) Just starting this. This looks like it is going to be O. K. Tell you more later on it. (Strand, Valparaiso, Neb.) Only two more chapters, I am sorry to say, because it sure draws the crowd. A very good one. (Opera House, Mesquite, Nev.) The best serial I have ever had in my house. I am now on Episode 12 and can say that I have enjoyed 12 packed houses since I started this serial. This is a business builder. I had never thought much of serials ’til I started this one, but beginning the first of the year I am going to run two serials a week in addition to “Adventures of Mazie.’’ (Star, Tuckerman, Ark.) Just finished No. 5 to the poorest audience for a long time. Probably due to the Christmas spirit which is abroad in the land at this time. Otherwise, would call it a good serial. (Trags, Neillsville, Wis.) Just played 5th. Good and holding up good. (Halfway, Halfway, Mich.) Good business from beginning to the end. We wish Universal had another serial like “The Riddle Rider.’’ We played the last chapter the 15th, last Thursday, June 17. (American, Scofield, Utah.) Just started this, but it looks as though it is going to be okay. (Trags, Neillsville, Wis.) This is what I call a good serial and held up well through the hot weather. (Cupid, Niles, Tex.) First episode good. Looks like a real one. Bad roads and weather at present a big handicap. (Selk, Scotia, Neb.) This was a very poor serial. Too much the same thing over all the time and too much exaggerated and impossible stuff. No