Exhibitors Herald (1926)

EXHIBITORS HERALD 81 September 25, 1926 comparison at all with the “Into the Net/* (Lyric, Saratoga, Wis.) Just starting it. It starts like it was going to go good. We had a large crowd and all report it good. (Opera House, Mesquite, Nev.) Very good and getting better. Already got more comps on this than anything I ever run. (Opera House, Mesquite, Nev.) RIDING FOR LOVE, Jack Mower, 2.— Pretty good short Western which helped to put the feature over. Some very clever work done in it and it entertains the Western fans. It's good. (Royal, Kimball, S. D.) Good short comedy Western that pleased generally. (Grand, Rainier, Ore.) ROYAL PAIR, A, 2. — Not good for here. Nothing to show them. Patrons said that it was the bunk. (Whynot, Greenfield, Ind.) Good two reel comedy. Extra good. (De Luxe, Spearville, Kan.) SCARLET, STREAK, THE, Jack Daugherty, 10 episode serial, 2* — This is really a pretty good serial ; plenty of action. The leads are above average, I would say. Can’t give it any credit as a drawing card or money maker for us. (Star, Menard, Tex.) Rather better than the usual run of serials and is drawing a fair amount of business. (Royal, Reading, Pa.) My people don’t care for serials and I guess I will quit showing them. This probably is as good as most serials, but I get no comments on it and no extra patrons. Many say they wish I would not show them. I don’t see how so many other exhibitors are so successful with them. (American, Wautoma, Wis.) This is doing better than the average serial. Pretty well produced picture. (Star, Menard, Tex.) This theatre has been playing serials for over seven years. We have shown the best of them. We have screened the first three episodes of this one and believe it is going to be a knockout. This is the first report I have sent in. I hope my brother exhibitors will profit by it. (Masonic, Clifton Forge, Va.) Opened to fair crowd, considering very warm spell. Looks like a good serial. (Grand, Rainier, Ore.) A very good newspaper story and well acted. It didn’t take very well here, but it’s no fault of the picture. Times are off and people don’t come out even if you give them $20.00 gold pieces for $15.00. They call you a faker. (Rex, Newport, Wash.) On second -chapter and it seems to be fine. The crowds come back to see it. Hope it holds out. (Grand, Yoakum, Tex.) On the third chapter. It is off the beaten serial track and seems to pull them back. Each chapter thus far has a good comeback finish. Lola Todd not so much. Support up to serial standard. (Regent, Indianola, Miss.) Pretty good serial ; have gone through three chapters and it is giving satisfaction. Serials have gone dead on me and intend to lay off for a while. (Star, Menard, Tex.) This is the third episode and it’s going good. (Fairyland, White Castle, La.) Have played three episodes and if she holds up at the rate of these three it’s going to be a good one. (Strand, Atmore, Ala.) Have just finished the second episode of this serial and it promises to be a dandy. It has action galore and a good looking hero and heroine. (Strand, Elisabethtown, Ind.) Not a bad serial but none of them are worth while for us, so we are cutting them out when this is finished. (Star, Menard, Tex.) On sixth chapter and going good. Everyone seems to like this one. (Grand, Yoakum, Tex.) On the seventh episode and they like it, (Fairyland, White Castle, La.) All I can say, you’re all wrong if you don’t book Universal serials. (Lincoln, Milwaukee, Wis.) This serial is better than the last two we have run, but it is not drawing enough to pay expenses. We are off of serials for awhile. (Boynton, Boynton, Okla.) This starts out well and seems to hold them. (Pastime, Mason, Mich.) Have run second episode and it is splendid. (Eminence, Eminence, Ky.) Have run first two episodes and seems to be going to take good. Not much business but those who came liked it and said so. (Palace, Littlefield, ’ Tex.) Started out with a bang but slowed up. A good picture but my patrons did not like it as well as I thought they would. (Halfway, Halfway, Mich.) This one starts off as if it might make a good serial. Modern adventure story ; plenty of kick in it and we are decidedly optimistic at the outlook for it. (Star, Menard, Tex.) A dandy serial. (Ogden, Ogden, Utah.) The first episode used March 4. It looks as if this on© will please, although I did not have a half a house, due to flu, rain and Lent. (Fairyland, White Castle, La.) A serial is about the least entertaining and the most expensive 2-reel feature an exhibitor can put on his screen. (Elite, Metropolis, 111.) You can’t go wrong on this serial. (Ogden, Ogden, Utah.) There have been unfavorable and favorable comments on this serial from the first, and now on the fifth Confidence Is Success I want to say to you of the HERALD that it is almost impossible to run a theatre without THE BOX OFFICE RECORD. The reports give one confidence to boost or not to boost a picture, and when and how to buy. — Rialto Theatre, Pocahontas, Iowa. episode the interest is well sustained. (EliteKozy, Metropolis, 111.) Episode No. 1 is a knockout. No advertising for start on account of playing ahead of release, but off to good start. If they like thrills, they will come back, as ending of No. 1 episode is best thrill ever put in a serial. (Cosy, Strawn, Tex.) A dandy serial. (Ogden, Ogden, Utah.) A good serial. Plenty of action. Pleases. (Princess, Elwood, Ind.) SEPARATED SWEETHEARTS, Arthur Lake, 2. — A few laughs in it. (Trags, Neillsville, Wis.) Fair. (Bijou, Conway, N. H.) SHOOTIN’ WILD, 2. — Comedy Western that kept them laughing. Went over nicely on Short Feature program. (Grand, Rainier, Ore.) We’ve been trying out these Mustang westerns after serials proved a flop here, and these seem to give pretty good satisfaction. Plenty of comedy, in fact more than in most of the Century comedies. (Star, Menard, Tex.) This is a Mustang Western which is good. It features Ben Corbett and Peewee Holmes and is funny at times. It will get some laughs. (Rialto, Sharon, Wis.) SMASH UP, THE, 2. — Some of these are good and some are not. (Community, David City, Neb.) A very funny comedy. (Silver Family, Greenville, Mich.) SO THIS IS PARIS, Neely Edwards, 1. — Clean, but no laughs to speak of. (S. T., Parker, S. D.) Fair one-reeler. (Trags, Neillsville, Wis.) Good short comedy. (Grand, Rainier, Ore.) Good one-reeler, that’s all. (Royal, Kimball, S. D.) SWELL AFFAIR, A, Arthur Lake, 1. — Quite a few laughs in it. (Trags, Neillsville, Wis.) Fair short comedy. (Grand, Rainier, Ore.) TAKING THE HEIR, Charles Puffy, 1 — Only fair. (Trags, Neillsville, „ Wis.) Fairly good short comedy. (Grand, Rainier, Ore.) • TIGHT CARGO, Charles Puffy, 1. — Fair comedy. (Grand, Rainier, Ore.) This is a good short reel of a fat man selling silk hats in Africa. Okay. (Palace, Wortham, Tex.) THERE SHE GOES, Wanda Wiley, 2.— Fair comedy. (Venice, Nephi, Utah.) Pretty good. (Trags, Neillsville, Wis.) TRAPPED, 2. — Poorly directed, old style knock ’em down western. (S. T., Parker, S. D.) Good short reel Western with lots of action and Fred done very good as a Federal policeman. He got some bad jolts, but he also gave a few, and the girl is interesting from start to finish. (Royal, Kimball, S. D.) Good two-reel Western. (Trags, Neillsville, Wis.) TIN BRONCO, THE, 2.— Say, fellows, if they make them any better I never see them as this one is a knockout on the Ford owners. It’s a scream. (Royal, Kimball, S. D.) Absolutely no good. Just showed for first show on first night. Put it back in can. Used International News which is very good. (Electric, Burt, Iowa.) ***** i BETTER i 1 T * H EAl R ESJ 9 he only Magazine devoted Exclusively to Theatre Construction , Equipment and Operation , is published as Section II of every fourth issue of Exhibitors Herald" TOO MANY BABIES, 2. — Average Century comedy. (New Kalamazoo, Mich.) A good program comedy. (New Kalamazoo, Mich.) Good comedy. (Grand, Rainier, Ore.) Some comedy. The young folks sure had some trouble with their mother about babies. Husband meets mother-inlaw and finds out that Jack Dempsey has nothing on her wallop. You ought to see it. (Royal. Kimball, S. D.) TWIN SISTERS, Wanda Wiley, 2.— A good comedy that seemed to get a good many laughs. (Orpheum, Kalamazoo, Mich.) Pretty good. (Trags. Neillsville, Wis.) Nothing much to this one. Come on, Wanda, make them give you good stories, for you can do the acting. (Gem, Socorro, N. M.) UNDERSTUDY, THE, Arthur Lake, 1 — Fair picture only. Universal comedies grade fair only in this town. Not enough real comedy about them. (Rex, Madisonville, Tex.) A good little comedy. (Grand, Rainier, Ore.) WINKING IDOL, THE, William Desmond, 10 episode serial, 2 We are now half way through this serial and it’s going over in both theatres like a house afire. It is breaking, by far, the records obtained when we ran “The Riddle Rider.” If “The Riddle Rider” was a success in your house, by ail means use this one, as it’s getting more business and holding up better than “The Riddle Rider.” (K. P., Pittsfield, 111.) Real good. The farther it goes the better it gets. (Princess, Waynesboro, Miss.) Ran eight episodes, and the farther it goes the rottener it gets. A funny serial. (Venice, Nephi, Utah.) This serial steadily increased in favor until it made the poorest day in the week the second best. (Royal, Reading, Pa.) The people who like serials like this and they are following it, both of them. (Grand, Pierre, S. D.) Very good. Crowd seemed to like it. (Princess, Eiwood, Ind.) WOLVES OF THE NORTH, William Duncan, 10 episode serial, 2. — This is the eighth chapter and not much better than it started. (Lyric, Saratoga, Wyo.) The finish of this serial. Thanks to the producer, it was not fifteen instead of ten chapters, although it got a little better the last two chapters, but had no sign of an end on the print at all, just left it to the people to guess if it was finished. (Lyric, Saratoga, Wyo.) Not much to this serial. Just helps fill the program. (Lyric, Saratoga, Wyo.) This is the third chapter and there is not much to this serial. Good scenery, but no acting nor much action. (Lyric, Saratoga, Wyo.) This is the sixth chapter and not any better than it was to start with. Will be glad when it is through. (Lyric, Saratoga, Wyo.) Just finished the last agony. No more serials for me. Ran the “Riddle Rider,” which pleased all, but am afraid to try another, but the "Riddle Rider” is good enough for any house. “Wolves of the North” is not worth the effort. (Empress, Deshler, Neb. ; Majestic theatre, Hebron, Neb.) Just started it. Run one chapter. Looks like it will be a good one. Some say it will be the best serial we have run. Hope so. If it is we will be satisfied. (Lyric, Saratoga, Wyo.) This is proving very good. It is a Hudson Bay serial which treats of trappers and trapping. Dog sleighs, crooks and everything that goes to make a serial. Not half bad so far. (Community, Elgin, Neb.) How glad I am that this thing is over. The poorest serial I have ever seen, and it simply ruined my Saturday business for ten weeks. I am now playing “The Fighting Ranger” and it promises to be a good one. Business increased 50 per cent on Saturdays after starting "The Fighting Ranger.” (Star, Tuekerman, Ark.) Interesting story inasmuch as the action does not repeat too much. Good but not equal to “The Fighting Ranger” in drawing power. (Tokio, Morehouse, Mo.) They don’t seem to take to this serial. It is very good but nothing to follow up “The Riddle Rider” with. (Star, Tuekerman, Ark.) On No. 10 and am sure one happy man. The serial itself is not so bad but who cares for them ? I had to take these serials because the fellow I bought out had them booked and started. Never again! (Leeds, Leeds, Iowa.) Last chapter. This serial held up well throughout and pleased generally. (Grand, Rainier, Ore.) We have noticed several knocks on this serial, but it seems to please our people. We have run four episodes. (Odeon, Hardin, Mo.) This bids fair to be a real good serial. The snow scenery seems to please and the action is fast. Attendance fair. (Airdome, Thornton, Ark.) First chapter very good. Patrons liked it and drew good business. (Grand. Rainier, Ore.) No. 2 opened well and did nicely on second episide. Seems to be good. Patrons like it. (Grand, Rainier, Ore.)