Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Sep-Dec 1926)
Leaf #:
000306
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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82 EQUIPMENT INDEX SECTION September 25, 1926 Advertised in the EQUIPMENT INDEX SECTION (If you desire something not listed here, Exhibitors Information and Catalog Bureau on preceding pages will get it for you.) AUTOMATIC CURTAIN CONTROL Page E. J. Vallen Elec. Co. _ + 64 Akron, Ohio. BANNERS, HAND PAINTED H. Dryfhout 56 736 S. Wabash Ave., Chicago, 111. CARBONS Hugo Reisinger 57 11 Broadway, N. Y. C. EQUIPMENT, SUPPLIES Monarch Theatre Supply Co. 58 1223 S. Wabash Ave., Chicago, 111. HEATING & VENTILATING Supreme Heater & Ventilating Co. 62 1522 Olive St., St. Louis, Mo. MARQUISE, CANOPIES Architectural Metal Prod. Inc. 60 19 W. 8th St., Covington, Ky. Edwards Mfg. Co. 60 Cincinnati, Ohio. Newman Mfg. Company 59 418 Elm Street, Cincinnati, Ohio. MUSIC STANDS Gallagher Orch. Equip. Co. 72 3235 Southport Ave., Chicago, 111. Liberty Music Stand Co. 72 1960 East 116th Street, Cleveland, Ohio. ORGANS Marr & Colton Co. 2nd Cover Warsaw, New York. Rudolph Wurlitzer Co. Title Page Cincinnati, Ohio. ORGAN HEATERS Cramblet Engineering Corp. 67 286 Milwaukee Ave., Milwaukee, Wis. PROGRAM COVERS Hennegan Company 74 311 Genesee St., Cincinnati, Ohio. PROJECTORS Enterprise Optical Mfg. Co. Back Cover 564 W. Randolph St., Chicago, 111. International Projector Corp. 75 Simplex Division, 90 Gold Street, N. Y. C. REFLECTING ARC LAMPS Perfection Arc Co., Inc. 70 14th and North Avenues, Milwaukee, Wis. The Strong Electric Co. 58 3242 Monroe Street, Toledo, Ohio. SCREENS Page American Silversheet Co 77 915 Wash Street, St. Louis, Mo. DaLite Screen Company 78 922 W. Monroe St., Chicago, 111. Minusa Cine Screen Co. 76 Morgan at Bomont, St. Louis, Mo. SIGNS, PAPER, MUSLIN & CARDBOARD Theatrical Poster Co. 57 845 S. Wabash Ave., Chicago, 111. SLIDES J. F. Ransley 73 54 W. Randolph St., Chicago, 111. STAGE LIGHTING EQUIPMENT Frank Adam Elec. Co. 68 3650 Windsor Ave., St. Louis, Mo. Kliegl Brothers 64 321 W. 50th St., N. Y. C. Major Equipment Co. 65 4603 Fullerton Ave., Chicago, 111. STAGE RIGGING, HARDWARE J. H. Channon Corp. 66 223 W. Erie Street, Chicago, 111. STAGE SCENERY Tiffin Scenic Studios 72 Tiffin, Ohio. THEATRE PRINTING, PROGRAMS Exhibitors Prtg. Service 73 711 S. Dearborn St., Chicago, III. National Poster & Prtg. Co. 73 729 S. Wabash Ave., Chicago, 111. TICKETS Arcus Ticket Co 79 348 N. Ashland Ave., Chicago, 111. TRANSFORMERS Roth Brothers & Co. 68 1400 W. Adams St., Chicago, 111. VACANT SEAT INDICATORS Acme Elec. Construction Co 77 407 S. Dearborn St., Chicago, 111. VENTILATING EQUIPMENT Arctic Nu-Air Corp. 63 818 State Lake Bldg., Chicago, 111. Bentz Engineering Corp. 56 123 W. Madison Street, Chicago, 111. Blizzard Fan Co 61 1514 Davenport St., Omaha, Neb.