Exhibitors Herald (1926)

November 13, 1926 EXHIBITORS HERALD 53 Kansas City. This story was written along the same lines as the circular letter but adapted to newspaper use. To lend atmosphere, the Liberty house staff was outfitted in football garb through a tieup with a leading sporting goods store. A few good window tieups were arranged. A radio talk was given by Rittenberg over W. D. A. F. the Kansas City Star Radio station. A fleet of 100 Bluebird taxi cabs were decorated with the following legend: When a young lady wants to see RED GRANGE in “One Minute to Play’ at the Liberty Theatre, a fellow naturally PREFERS the best taxi available, the BLUEBIRD CAB All newspaper advertisements were laid out by Rittenberg and executed by Gebauer, and were significant for their simplicity and powerful attractiveness. They were especially different in style from what is ordinarily used in Kansas City papers and elicited much favorable comment. To sum it all up, it was the most complete campaign a picture has received in Kansas City for a long time, and it is possibly the best campaign the Liberty theatre has received in two years. It may be interesting to note in passing that Rittenberg and Gary were two of the first motion picture exploitation men in the field when they were engaged by the old Goldwyn company about nine years avo — Rittenberg in Buffalo, N. Y., and Gary in Kansas City. Their recent activity with the Red Grange picture marked a renewal of their former acquaintance. And it was a happy renewal indeed. Exhibitors’ SLOGAN CLEARING HOUSE A Department Where Exhibitors May Register Slogans Used by Their Theatres to Prevent Their Duplication and to Aid Others in Selecting Good “Selling Lines” “VISIT THE PRETTIEST LITTLE THEATRE IN SHEBOYGAN.” — Louis C. Shimon, Uptown, Sheboygan, Wis. “MORE FOR 20c THAN 20c EVER BOUGHT.” — Louis C. Shimon, Uptown, Sheboygan, Wis. “EVERY PATRON AN HONORED GUEST.” — Clark Munson, The Robey Theatres, Spencer, W. Va. “THE PRIDE OF ROANOKE COUNTY.” — Clark Munson, The Robey Theatres, Spencer, W. Va. “IF IT’S A GOOD PICTURE THE EAGLE WILL SHOW IT.” — N. M. Emmons, Eagle Theatre, Eagle River, Wis. “THE HOUSE OF GOOD PICTURES.” — N. M. Emmons, Eagle Theatre, Eagle River, Wis. “MECCA OF THE DELTA’S AMUSEMENT SEEKERS.” — S. B. Johnson, Regent Theatre, Cleveland, Miss. “FOR ENTERTAINMENT’S SAKE — GET THE LAUREL HABIT.” — The Laurel, Laurel Springs, N. J. “DON’T SAY MOVIES— SAY ROXBORO.” — Roxboro Theatre, Roxboro, Philadelphia, Pa. “WHERE EVERYBODY MEETS.” — Embassy Theatre, Swedesboro, N. J. “FOR THE BEST IN ENTERTAINMENT ALL WAYS.” — Palace Theatre, Quakertown, Pa. “WHERE QUALITY MEETS” — A. J. Lukachie, Camden, Ark., Hauber Theatre. “ENTERTAINMENT FOR EVERYBODY.” — Liberty Theatre, Arnold Rittenberg, Kansas City, Mo. Exhibitors House Organ Exchange Entry of name in this list signifies willingness to exchange theatre publications with other theatre publishers for mutual benefit. BAIR, E. E., Falla theatre, Cuyahoga Falla, O. BLAIR, M. J., St. Francis theatre, San Francisco, Cal. BENDER, A. R., Olympia, Cleveland, Okla. BENTLEY, FLOYD E., Kelso Amusement Co., Kelso, Wash. BROWNELL, OSSIE, Carthago theatres, Gloversville, N. Y. BROWNING, HARRY, Olympia, New Haven, Conn. BUBERT, E. H., Metropolitan, Morgantown, W. Va. BURNS, FRANK H., Orlando Enterprises, Orlando, Fla. CHRISTENSEN, C. R., Twin City, Chehalis, Wash. COX, ED. F., Princess, Bristol, Colo. DALEY, THOMAS S., Schine Amusement Co., Gloversville. N. Y. EATON, JACK, The Legion Theatre, Alamosa, Col. EVELAND, EARLE, Twin City Opera House, McConnelsville, O. FAWKS, E. L., Photo Phone, Graford, Tex. GARDNER, HUGH T., Orpheum, Neosho, Mo. GAULT, J. C., American, Oakland, Cal. GILL, R. A. Strand, Honey Grove, Tex. GLASER, WILL J., Grand, Faribault, Minn. HAMBURGER, F. M., Circle, Portland, Ore. HARLEY, ALONZA, Valentine, Defiance, Ohio. HEDGES, HARRY H., Rugby, 820 Utica, Ave., Brooklyn. JUDD, FORREST E., Prospect, Kansas City, Mo. KOBLEN, M., Scout, Oakdale, La. KRAMER, LOUIS P., Lubliner & Trinz Theatres. Inc., 307 North Michigan Ave., Chicago, 111. LITTLE, T. L., Majestic, Camden, S. C. LUKACHIE, A. J., Hauber, Camden, Ark. LUTZ, LOUIS, Fischer’s Appleton, Appleton, Wis. MacLEOD, M., Wolverine, Saginaw, Mich. MASSEY, EARL D., Texas, Killeen, Tex. MILLER, CARL F., Miller theatre, Fremont, Ohio. MOCK, CARL F., 56th Street, Philadelphia, Pa. MOSS, EDGAR A., Marion Theatre News, Glass Block, Marion, Ind. MURPHY, HAROLD S., Woodlawn, Chicago. NICHOLf., DON, Durham Amusement Company, Durham, N. C. O’ROURKE, JACK, Laurel, Laurel Springs, N. J. OLSON, H. G., Majestic theatre, Reedsburg, Wis. OSTENBERG, J. H., Orpheum, Scottsbluff, Neb. PAYNE, EARLE HALL, Kentucky, Lexington Ky. PIERCE, HOWARD O., Kunsky Theatrical Ent., Detroit, Mich. POPE, CLEM, T. & D., Oakland, Cal. RANDALL, E. H., Liberty, Condon, Ore. RIVERS EDWIN B., 1718 South Main street, Royal Theatre, Los Angeles, Cai. SACHS, S. M., Masonic, Clifton Forge, Va. SCHWIE, F. F., Duluth, Duluth, Minn. SHARPE, PHILIP B., Strand Theatre Publishing Co., Portland, Me. SHIMON, LOUIS, Uptown theatre, Sheboygan, Wis. SNYDER. E. A., Rialto-Virginia, Champaign, 111. SOLOMON, H., Strand, McComb, Miss. SORG, J. H., Jefferson, Fort Wayne, Ind. STIEFEL, S., Roxboro, Philadelphia, Pa. STILES, J. H., The Dalles Amusement Co., The Dalles, Ore. THOMPSON, N. T., Crystol Theatre, Fort Atkinson, Wis. WALLACE, H. JIM, Lincoln Square, Decatur, 111. WEINBERG, I., New and Lyric, Lexington, Va. WHEELER, ED A., Ohio, Cleveland, O. WHITBECK, FRANK, West Coast Theatres, Inc., 134 Leavenworth St., San Francisco, Cal. WILSON, T. S., Seelye, Abilene, Kan. WOODWARD, KENNETH V., Penn-State Amusement Co., Uniontown, Pa. ZIPRIK, G., Y. M. C. A., Westbourne, Tenn. ( Exhibitor) (Theatre) (City) State