Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Sep-Dec 1926)
Leaf #:
0001076
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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54 EXHIBITORS HERALD November 13, 1926 Two Wars in Paramount Pictures The wars of 1898 and 1918 are being fought anew — on the outskirts of San Antonio. San Juan Hill and St. Mihiel are being taken again. Frank Hopper (Theodore Roosevelt) will be seen with Charles Farrell, George Bancroft and Noah Beery in “The Rough Riders” (top three scenes). Victor Fleming is directing with James Howe the cameraman. In “Wings” are Clara Bow, Charles Rogers, Richard Arlen, El Brendel, Richard Tucker, “Gunboat” Smith and Gary Cooper. William Wellman is directing. P. Perry is at the camera. The shelltorn area at St. Mihiel is reproduced in “Wings.”