Exhibitors Herald (1926)

Page scan 0001472 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Sep-Dec 1926)
Leaf #:
0001472
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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— — 10 EXHIBITORS HERALD December 11, 1926 the hiq hwdrveM (fetter of the days' Q Samuel Goldwyn presents The HENRY KING PRODUCTION 7rom the famous novel bu • tmm ~zOitfr RONALD COLMAN from the famous novel bu M A A aa •• « U400L0 VttMABANKY - ■■= — PLAYING TO CAPACITY (Everywhere) From DETROIT: From CHICAGO: "WINNING OF BARBARA WORTH GOING BIG STOP WE ARE PACKING THEM IN TIGHT EVERY PERFORMANCE.” S. Carpenter, Manager Madison Theatre From LOS ANGELES: "BROKE ALL HOUSE RECORDS OPENING DAY.” Criterion Theatre In NEW YORK: "BUSINESS SO BIG DURING FIRST WEEK PICTURE HELD OVER FOR A SECOND.” Strand Theatre In BOSTON: THIS PICTURE IS THE APEX OF ENTERTAINMENT AND A POSITIVE MONEY MAKER.” Joseph Brennon, Manager Loew’s State "BARBARA WORTH SO SPECTACULAR IN SIZE AND TREMENDOUS IN THEME IT MUST BE CLASSED AS ONE OF THE REAL GREAT PICTURES OF ALL TIME STOP IT IS A POSITIVE AUDIENCE PICTURE PLAYING HERE TO CAPACITY AND PLEASING ONE HUNDRED PER CENT STOP.” Max Slott, Manager Orpheum Tn KANSAS CITY: “ALL RECORDS WERE SMASHED BY BARBARA WORTH.” Samuel Carver, Manager Liberty Theatre Tn ST, LOUIS: "OPENED TO TREMENDOUS BUSINESS.” Loew’s State And in Los Angeles it played for FIVE RECORD WEEKS at the FORUM. T\eleased by UNITED ARTISTS CORPORATION Each picture sold individually — on merit — Now on the Screen to Enthrall Millions More The Book Thrilled Millions