Exhibitors Herald (1926)

Record Details:

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round one. The Lion in great shape . . . starts off with a rush . . . Opposition sees Stars . . . John Gilbert, Marion Davies, Lillian Gish, Norma Shearer, Buster Keaton, Mae Murray, Lon Chaney, Ramon Novarro . . . Crowd cheers Lion . . . round two. Audience on its toes as Lion socks across a “He Who Gets Slapped” right to the box-office . . . Follows through with a “Navigator” “His Hour”... Applause ... In the Lion’s corner Marcus Loew, Nick Schenck, Louis B. Mayer, Irving Thalberg, Harry Rapf, Hunt Stromberg and others plan smart showman campaign to capture World’s Championship . . . Round round three. The talk of the industry at ringside is about the Lion’s clever directors . . . he’s got the smartest ones in the business ... no wonder he’s battling in such sensational form . . . Zowie! Lion opens up right in the Embassy with some Gloria Gould fireworks and sends a “Merry Widow” wallop waltzing through history. . . follows through with “Unholy Three” uppercut . . . boys, did you ever see anything like this slugging, record-smashing Lion? round four. This session starts with a Trackless Train body blow that’s heard ’round the world . . . . (it’s somewhere in Europe now) . . . Lion’s consistent delivery amazes opposition .... one after another “Never The Twain” “Midshipman” “His Secretary.” .... Lion slips across “Mike” and round ends in uproar .... T Round m 4 —o Round 5 \b round FIVE. Lion blankets Broadway with seven attractions at one clip, giving writers at ringside something to talk about for next ten years... “Big Parade”atAstor, “Ben-Hur” at Geo. M. Cohan, “Mare Nostrum” at Criterion, “La Boheme” at Embassy, “Ibanez’ Torrent” at State, “Merry Widow” at Capitol, “Brown of Harvard” at New York . . . Great! says everybody as Round ends with audience getting signatures from the popular Lion . . . (on contracts).