Exhibitors Herald (1926)

Page scan 000375 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Dec 1926-Mar 1927)
Leaf #:
000375
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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January 1, 1927 EXHIBITORS HERALD 25 Film News PICTORIAL SECTION Stories Told in Pictures of Exhibitors Herald Issue of January 1 by the Camera Pathe announces it will make a star of Muriel Kingston who has up to now been an artists’ model. She will appear in “On Guard.” D. W. Griffith, director and producer, returns to United Artists. He completed the arrangements a few days ago in New York. William Koenig has become studio manager of Warner Brothers West Coast plant. He was formerly an exhibitor and is well known among motion picture circles in the Northwest. John S. Woody has become Eastern business manager of the Samuel Goldwyn interests. He assumes immediate charge of activities in the Goldwyn New York office. Mr. Goldwyn made the announcement a few days before Christmas.