Exhibitors Herald (1926)

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50 EXHIBITORS HERALD January 8, 1927 artistic value. — Wm. Griffith, Accola’s Bonham theatre, Prairie du Sac, Wis. SANDY : Madge Bellamy — Yes, this is a good picture, because it’s different and at the same time plausible. Guess you would call it light tragedy. Anyway, it drew fair and satisfied most. — T. F. Murphy, Shuler theatre, Eaton, N. M. TONY RUNS WILD: Tom Mix— Here is an action picture with humor also. He tames a girl and a horse. Fair wild horse scenes and daring riding. One of Tom’s best pictures. Six reels. — D. H. Dorchester, Community Center, Southbury, Conn. — Small town patronage. THE WINDING STAIR: Special cast— No entertainment value to this. Might be all right in Europe, but this is the United States. No good for small towns. Seven reels. — H. M. Ritz, Strand theatre, Lamont, la. — Small town patronage. MARRIAGE LICENSE: Alma Rubens— A very poor picture for small towns. Not worth half of the price charged for it. Did not draw or please audience. Eight reels. — L. J. Gross, Muse theatre, Gerring, Nebr. — Small town patronage. THE GOLDEN STRAIN: Kenneth Harlan— A Peter B. Kyne story with good cast but a poor picture and a poor drawing title. In all, just so much film. — W. Mansfield, Mills theatre. Tama, la. — Farm and town patronage. 30 BELOW ZERO: Buck Jones — Another good one from Buck. It didn’t draw as well as I figured it would. Don’t know why, but it was a dandy. New and clear as a crystal on the screen. Buck’s a good showman. He knows what they want and works hard to give it to them. Am looking forward to his next one. Six reels. — J. B. Carter, Electric theatre, Browning, Mo. THE EVERLASTING WHISPER: Tom Mix— Doggone it, Tom. Just as we were getting comfortably settled down to normal after you had disrupted our peace and calm by blowing off the top of our roof with your old “Riders of the Purple Sage,’’ you charge into town again with your "Everlasting Whisper” and bust everything wide open again. If you lead any more stampedes into my theatre, I’m going to sue you. Do you know you shattered my 25-10 admission gross record plumb into smithereens ? Well, you did and for that you can ship by freight one old-discarded-mueh-used-on-the-lot sombrero of ten gallons, duly autographed, and also one photo of your durned old mug, plus Tony’s, also autographed. I’ve got to spellbind these crowds, now you’ve got them started. And ship pronto, Adios. P. S. — Tom, speaking of whisper, let me whisper in your ear : “Stick to the good old Westerns, won’t you? Play was fine but the boys want cowboy riding stuff. Yu know!” — Philip Rand, Rex theatre, Salmon, Idaho. SILVER TREASURE: George O'Brien— Very good picture, as all of George’s are. — A. O. Lambert, Monticello Opera House, Monticello, la. A TRIP TO CHINATOWN: Margaret Livingston— Just a fair picture. Did not see it, but were just satisfied, as I ran a double bill. Six reels. — B. Wolfe, Verdun Palace theatre, Verdun, P. Q„ Canada. — General patronage. TEETH: Tom Mix— 95%. Well, Tom, old fellow, you rolled ’em over a barrel again. The sides of my old house are getting mighty sore from being pushed out so often by the cowboys who come to cheer and also criticize you, Tony and the girl. This time you had a dog along and the bunch of you together gave us a good show. This is sure enough a strong play and certainly pleased the crowd here. Come again. Tom, we kinda like to see your pictures looking down at ns from the billboards Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. THE BEST BAD MAN : Tom Mix — A very good Mix picture. Six reels. — F. M. Edgett, Lyric theatre, Earlville, 111. — General patronage. WAGES FOR WIVES: Special cast — This picture is a knockout. Talk about comedy. It has it. Good for any night. — A. O. Lambert, Opera House, Monticello, la. THE GILDED BUTTERFLY: Special cast— Just ordinary. No drawing power. Not much to it. Six reels. — F. M. Edgett, Lyric theatre, Earlville, 111. — General patronage. WHEN THE DOOR OPENED: Special cast— A very fine production. Don’t be afraid to step on it.— F. M. Edgett, Lyric theatre, Earlville, 111. THE JOHNSTOWN FLOOD: Special cast— A real picture. Best flood scene I have shown here. Step on it and you will go over. — F. M. Edgett, Lyric theatre, Earlville, 111. THE MIDNIGHT KISS: Janet Gaynor— Did not see the picture, but patrons said very draggy, and they were disgusted. Six reels. — B. Wolfe, Verdun Palace theatre, Verdun, P. Q., Canada. — General patronage. THE BLUE EAGLE: George O’Brien — Good picture. — J. S. Walker, Texas theatre. Grand Prairie, Tex. — Small town patronage. THE LILY : Belle Bennett — A fairly good picture that was killed before it reached me, because of its title. Seven reels. — J. S. Walker, Texas theatre. Grand Prairie, Tex. — Small town patronage. THE RAINBOW TRAIL: Tom Mix— Played this picture on a double bill with “Madam Behave.” Audience liked both of them very much and the program made me the first real profit since our typhoid epidemic. The Cleveland exchange furnished me a dandy print on the old picture. Talk about service ! The Cleveland Exchange of Fox Film Corporation certainly gives it. Six reels. — W. J. Powell, Lonet theatre, Wellington, O. — Small town patronage. THE YANKEE SENOR: Tom Mix— I personally think that this was the bunk and Pola Negri should have been given the role. My patrons like to see Tom and Tony in HE-MAN stuff. Nearly a reel of Technicolor photography in this that was pretty, is about all the good comment that I can give it. Five reels. — Ray W. Musselman, Princess theatre, Lincoln, Kans. — Small town patronage. Metro-Goldwyn-Mayer BARDELYS THE MAGNIFICENT: John Gilbert— 35%. What a flop we took on this high priced special. It sure is there and over for the high brows, but the small towner passes up the advertising as though none was out there. A costume picture with the best actors and aetresses in it, but yet couldn’t take in film rental. Played December 12-13. Nine reels.— Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. BARDELYS THE MAGNIFICENT: John Gilbert— 36%. Just as good as any of those foreign costume pictures. Why do they keep on making them? I had several walkouts, several went sound asleep, and several told me it was not at all entertaining or interesting. It certainly did not please over ten per cent here. Played December 26. Nine reels. — H. J. Egan, American theatre, Wautoma, Wis. — Small town patronage. BARDELYS THE MAGNIFICENT: John Gilbert— A good picture, but one picture-shoppers pass up at a glance of lobby photos and one sheets. Cost as much as three pictures of average run that will do more at the box office. Profit — none. — R. S. Wenger, Miami and Victory theatres, Union City, Ind. — General patronage. BARDELYS THE MAGNIFICENT: John Gilbert— -A stupendous production. If this picture had been made in technicolor people would have gone wild over the beauty of it. Nine reels. — Chas. R. Smith, Prescott theatre, Prescott, Kansas.— General patronage. BARDELYS THE MAGNIFICENT: John Gilbert— If your people like costume stuff and foreign pictures they will like this. Nine reels. — N. M. Emmons, Eagle theatre. Eagle River, Wis. BARDELYS THE MAGNIFICENT: John Gilbert— Fine picture of its kind, but cannot give it a strong recommendation for small towns. Average patron will like it but not give any comment. Played November 28-29. — H. G. Stettmund, Jr., H. & S. theatre. Chandler, Okla. — Small town patronage. BARDLEYS THE MAGNIFICENT: John Gilbert— This is the real highbrow picture. If you have that sort of audience it will go over fine. The production is flawless in direction and acting, although the story is rather far-fetched, especially the escape of Gilbert in the closing scenes. But this is treated in a comedy vein and will get over nicely. It is not a road show production ; that is, I would not place it in that class, but it will stand your highest scale to the right type of audience. Nine reels. — P. E. Morris, Regent theatre, Indianola, Miss. — Small town patronage. THERE YOU ARE: Conrad Nagel— 24%. A very amusing farce comedy. Most any audience that likes that type of picture will be pleased with “There You Are.” Played December 12-13. — C. A. Miller, Strand theatre, Alma, Mich. — Small town patronage. THERE YOU ARE: Conrad Nagel — Much better than the title suggests. A good comedy. — Mrs. Edgar Adams, Palace theatre, Memphis, Tex. UPSTAGE: Norma Shearer — 80%. Entertaining. A good drawing card in any house. Very good business at this time of the year. Played December 6-11. Six reels. — H. W. Foerste, Loew’s Colonial theatre, Reading, Pa. — General patronage. UPSTAGE : Norma Shearer — 30%. Good picture showing the life behind the stage. Had snowstorm the night picture was screened and therefore took a loss. Played November 20. Six reels. — Wm. Wiske, Community theatre, Red Granite, Wis. — Small town patronage. UPSTAGE : Norma Shearer — Good story of vaudeville stage life. Star well liked and puts the show over. Favorable comments. Direction and photography good. Six reels. — E. Greenhalgh, Greenhalgh theatre, Ferron, Utah. — Small town patronage. UPSTAGE: Norma Shearer — Norma Shearer is well on her way. There is no more popular leading lady on the screen. She is one of the most versatile of the female stars. In this picture, she handles a difficult role of a girl who gets upstage but in the end goes back to the good looking and pure young man of her first acquaintance. — R. J. Speck, Kenwood theatre, Chicago, 111. — High class patronage. WAR PAINT : Special cast — 50%. We expected lots of cash to come sailing into the box office, but instead there was nothing doing. A good Western that my town passed up. Perhaps it was the star, or maybe the title sounded n. g. Six reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. WAR PAINT : Tim McCoy — A dandy Western picture. If they keep this gait up they will make a hit with me. Five reels. — Leslie Hables, Reel Joy theatre, King City, Cal. — Small town patronage. WAR PAINT : Tim McCoy — This boy is a comer. A great Western. Good for Saturday. • — A. W. Lambert, Opera House, Monticello, la. WAR PAINT: Tim McCoy — This first of the Metro-Goldwyn-Mayer Westerns made a big hit here and I think it one of the best pictures of its kind that I have ever seen. Played December 7-8. — George Benson, Community theatre, Minneota, Minn. — Small town patronage. THE MAGICIAN: Alice Terry— 25%. What a sophisticated piece of cheese. Harrowing, gruesome, and feminine patrons will hate you for asking them to see it. Lost real money on this. Played December 13-14. Eight reels. — O. B. Junlcins, Manzanita theatre, Carmel, Cal. — General patronage. THE MAGICIAN: Alice Terry— 50%. A big picture, star and cast fine, but the story a regular chamber of horrors. Did not please or satisfy anyone here. Last year this company’s pictures were the talk of the industry ; so they are this year, but my patrons are not saying the same things as last year. Played December 19-20. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE MAGICIAN: Alice Terry— 80%. Holds the audience’s attention from beginning to end. Paul Wegener does unusual character part to perfection. Exploitation possibilities unlimited. Should be a good bet for all houses. Played December 13-18. Eight reels. — H. W. Foerste, Loew’s Colonial theatre, Reading, Pa. — General patronage. THE MAGICIAN: Alice Terry— 30%. From a production standpoint it is a big picture, but for entertainment, it is the bunk. It is a weird story. Sold to me as a special. If you have it bought, I extend to you my sympathy. Played December 1. Eight reels. — Wm. Wiske, Community theatre. Red Granite, Wis. — Small town patronage. THE MAGICIAN : Special cast — This proved to be a whiz. Interesting and entertaining picture. Why some exhibitors are trying to pan it is beyond me. An audience that could not like this picture must be fed up on some kind of junk. Seven reels. Played December 8. — Charles R. Smith, Prescott theatre, Prescott, Kansas. THE TEMPTRESS: Greta Garbo — 45%. An excellent picture with a poor title — here. Some very good acting by the cast and a whip fight that is new to the movie goer. Miss Garbo is some actress and hope to have her on the screen soon again. Played November 16-17. Nine reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. THE TEMPTRESS: Special oast — 65%. One of the finest pictures we ever hope to run. Great story, with acting and direction all that can be desired. We should have done better business. The second day was bigger than the first. The six-sheet was terrible. If we had had a six-sheet showing the whip duel, instead of the mushy one we had, I am sure we would have sold more tickets. Play the picture. Nine reels. — W. C. Wheeler, Majestic theatre, Willits, Cal. — Small town patronage. THE TEMPTRESS: Greta Garbo— Wonderful picture to wonderful business. Garbo and Moreno did some great acting. The Argentine and dam breaking fine. — R. Pfeiffer, Princess theatre, Chilton, Wis. BEVERLY OF GRAUSTARK: Marion Davies — 100%. This is sure a real good picture. We were happily surprised on this, for we did not