Exhibitors Herald (1926)

January 8, 1927 EXHIBITORS HERALD 51 look for as good as we saw. Now take it from me and don’t be afraid to step on this, for it will stand it and should please all that see it. Played July 22. Seven reels. — James A. Banks, Lyric theatre, Saratoga, Wyo. — General patronage. BEVERLY OF GRAUSTARK: Marion Davies — Sunday night to very satisfactory business. In the Parade of Hits this picture will occupy a position right close to the front. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. BEVERLY OF GRAUSTARK: Marion Davies. — Agreeably surprised with this. Consider it much better than Norma Talmadge’s “Graustark.” Marion Davies does some great work in this. — Walter Carroll, Star theatre, Colfax, Iowa. BROWN OF HARVARD: William Haines— 65%. Fine. A picture that will please any audience. Seven reels. — P. C. Schram, New theatre, Kalamazoo, Mich. — General patronage. BROWN OF HARVARD: William Haines— This is sure a fine picture. Did the box office a real good turn. In fact, it broke all records for this place. — Z. E. Gooding, Palace theatre. Grand Ledge, Mich. BROWN OF HARVARD: William Haines One of the best pictures played this year. Everyone pleased. Played to a good crowd both nights. Admission 10-25. Eight reels. — Harry D. Goold, Rex theatre, Franklin, Nebr. — General patronage. BROWN OF HARVARD: William Haines— As good as you can get. Boost this one, as it has everything. Played it late on purpose, as I wanted to get it in football time. Eight reels. — Leslie Hables, Reel Joy theatre, King City, Cal. — Small town patronage. BROWN OF HARVARD: William HainesFine. One you will be glad to show. Please every one. — E. J. O’Neill, Opera House, St. George, N. B. THE WALTZ DREAM: Special cast— 60%. Another ’’one of those things” palmed off on us poor saps as movie entertainment. Drunken women, even if they are supposed to be “princesses," salacious scenes and exposed lingerie don’t make good entertainment. They call it comedy. I call it rot. — N. M. Emmons, Eagle theatre. Eagle River, Wis. THE WALTZ DREAM: Special east— 20%. Pleased a few women. No good for a small town ; majority panned it. Played December 12. Seven reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — -General patronage. THE WALTZ DREAM: Special cast — Just simply won’t compare with American made pictures. Nothing but knocks. — Mrs. Edgar Adams, Palace theatre, Memphis, Tex. THE WALTZ DREAM: Special cast— This German made picture drew good business and gave satisfaction. Something different. A novelty. Interesting scenes. Fine acting by entire cast and good photography. Can’t see why so many knocked this picture. I received many compliments.— R. Pfeiffer, Princess theatre, Chilton, Wis. THE WALTZ DREAM: Special cast — Very good entertainment. If all the UFA pictures are as good. I’ll not worry any more about the ones I have booked. Played November 9-10. Eight reels. — George Benson, Community theatre, Minnetoa, Minn. — Small town patronage. THE WANING SEX: Norma Shearer — 58%. A delightful comedy drama enjoyed by everyone. Played December 5. Seven reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. THE WANING SEX: Norma Shearer — A great follow-up of “His Secretary” which please'd and drew extra business for two nights. This class of picture adds prestige to Shearer’s fast-growing popularity. Seven reels. — Ray Link, Scope theatre, Wenona, Illinois. — General patronage. THE WANING SEX: Norma Shearer — A good picture with a good star. Seven reels. — N. M. Emmons, Eagle theatre, Eagle River, Wis. THE UNHOLY THREE: Lon Chaney— 100%. Played after “He Who Gets Slapped,” which paved the way for this production. A very good story and pleased the majority who saw it. Need not be afraid of this one ; it’s as sure of going across as a lighted fire cracker. Broke my house record. Played November 26-27. Seven reels. — Howard F. Matthews, Haree theatre, Caldwell, Idaho. — General patronage. THE UNHOLY THREE: Lon Chaney. This is the best Lon Chaney I have ever played. Wonderful acting. Good plot, and entirely different from most pictures. Bought at the right price. Small town patronage. — Mrs. E. Newman, Liberty theatre, Tonasket, Wash. THE FOUR HORSEMEN: Rudolph Valentino —75%. This is a return engagement (played here four years ago) and was fairly well patro nized considering road and weather conditions. If you have not played a Valentino, then play this one and give your patrons a treat. It cost tod much for small towns. Did not do as well as expected. Played December 11-12. Eleven reels. — Wm. Wiske, Community theatre, Red Granite, Wis. — Small town patronage. THE FOUR HORSEMEN: Rudolph Valentino ■ — This is a great big picture with plenty of history. Every exhibitor should run this if Metro does not rob you on the price as they did me.— ■ A. W. Lambert, Opera House, Montieello, la. — Small town patronage. MARE NOSTRUM: Alice Terry— 43%. A big picture, but try and get them in. All thought it good, but several thought Moreno rather cruel in the last part of the picture 1 where he leaves the heroine to be betrayed. Lost good money on it and was told by the salesman that I would make it up on the rest of the contract. Very comforting idea, that. Played November 29-30. Ten reels. — C. W. Snyder, Opera House, Montour, Falls, N. Y. — Small town patronage. THE FLAMING FOREST: Special cast— 45%. As fine a Northwest picture as I have seen in some time. There is plenty of action and the scenery is wonderful in several places. Has some footage in colors. Good for any day in the week. Played December 4. Seven reels. — C. W. Snyder, Opera House, Montour Falls, N. Y. — Small town patronage. MARE NOSTRUM : Antonio Moreno — A good picture but no drawing power. Played Armistice Day but didn’t draw anyway. Ten reels. — H. M. Ritz, Strand theatre, Lamont, la.— Small town patronage. MARE NOSTROM: Alice Terry — Really an artistic production. Business only fair. We expected to do some extra business in a university town where “Mare Nostrom” might mean something. The students, however, did not turn out. Picture should have a happy ending. Played November 21-22. Nine reels.— A. D. Stanchfield, Rae theatre, Ann Arbor, Mich. — General patronage. THE TOWER OF LIES: Lon Chaney— 50%. Just a good program picture. Star, as usual, fine. Played December 16. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE TOWER OF LIES: Lon 'Chaney— A good Chaney picture. He is a favorite among my patrons. Played Dee. 8. — Mrs. Alfred Tabelman. Liberty theatre, Chrisney, Ind. GO WEST: Buster Keaton — Very good western comedy drama. Buster is very satisfactory here. — F. M. Edgett, Lyric theatre, Earlville, III. — General patronage. GO WEST : Buster Keaton — 28%. A good comedy that seemed to please from start to finish. A bum print, as usual from these people. Played December 5-6. Six reels. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. HIS SECRETARY: Norma Shearer— 31%. A clever and entertaining comedy. Played November 28. Seven reels. — Roy W. Adams. Pastime theatre. Mason, Mich. — General patronage. HIS SECRETARY : Norma Shearer — Extra good. Play it. It will please all. — E. J. O’Neill, Opera House, St. George, N. B. — Small town patronage. HIS SECRETARY: Norma Shearer— A pleasing comedy drama that made many friends for Norma Shearer Played November 22-23. Eight reels. — George Benson, Community theatre, Minneota. Minn. — Small town patronage. HIS SECRETARY : Norma Shearer — A cheap little program picture that was as good as anything we have played at any price. Pleased everybody. We tied up with the “Chicago Tribune’s” star contest, which Norma was leading by 500 votes or more as the most popular actress. Played Nov. 27. — Louis A. Van Alstyne, Quality theatre, Cullom, III. HER BOY FRIEND: Johnny Harron— 65%. Just a picture. Played November 26. — N. M. Emmons, Eagle theatre. Eagle River, Wis. HER BOY FRIEND : Special cast — Friday night to poor business, but at that it was better than I would like to see. In all my experience in business 1 have never seen a picture so absolutely rotten. If Metro claims this is one of their Parade of Hits, the exhibitors will soon feel the necessity of closing up and hitting the trail. You boys who have not booked Metro look out for this one. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. HER BOY FRIEND : Special cast — Below average program. Too many of the patrons kicked. Quiet humor goes right over heads of average audience. Six reels. — E. H. Greenhalgh, Greenhalgh theatre, Ferron, Utah. SALLY, IRENE AND MARY: Sally O’Neil— 50%. Good picture that should have drawn better business. — E. J. O’Neill, Opera House, St. George, N. B. — Small town patronage. SALLY, IRENE, AND MARY: Sally O’Neil— Not much to it. Really no excuse to have made it, in my estimation. Good cast. Six reels. — Louis A. Van Alstyne, Quality theatre, Cullom, 111. THE ROAD TO MANDALAY: Lon Chaney— 75%. Splendid picture that will draw good business second night. — E. J. O’Neill, Opera House, St. George, N. B. — Small town patronage. THE ROAD TO MANDALAY: Lon Chaney— Ran this in a college town and they liked it fine. Seven reels. — Howell theatre, Severn, N. C. — Small town patronage. BATTLING BUTLER: Buster Keaton— 80%. Keaton is always good, and in “Battling Butler” he is great. Not as many comedy situations perhaps -as “Go West,” but he eei’tainly is great in all of scenes in "Battling Butler.” Our crowd yelled, giggled, laughed and applauded. What more can a comedy do? Played December 5-6. Six reels. — A. D. Stanchfield, Rae theatre, Ann Arbor, Mich. — General patronage. BATTLING BUTLER: Buster Keaton— Good Buster Keaton, but not up to "Go West,” which was his best, according to our patrons. — J. J. Hoffman, Plainview theatre, Plainview, Nebr. OLD CLOTHES: Jackie Coogan— 30%. This drew mostly women and kids, of course, but seemed to please the best of any of his pictures since “The Kid.” Played December 8-9. Six reels. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. OLD CLOTHES: Jackie Coogan — 65%. Ran this on Christmas night and in spite of a bad sleet and snowstorm it drew satisfactory business. Very good. It’s a shame “The Kid” has to grow up. Played December 25. Six reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. OLD CLOTHES: Jackie Coogan — Pleased the children immensely, as all the Coogan pictures do. Bad weather, but the kids came out en masse to see their favorite star. Six reels. — Giacoma Brothers, Crystal theatre. Tombstone, Ariz. — General patronage. OLD CLOTHES: Jackie Coogan — A good picture.— F. I. Thompson, Strand theatre, Curwensville, Pa. — Small town patronage. THE BOOB: George K. Arthur— 19%. The nearest to nothing I’ve had this season. “More stars than there are in Heaven,” hey? More flops than there are in the hot place, too, unless they click better than this thing and “Sun Up." Played December 7. Five reels. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. MIKE : Special cast — 90%. A very good picture but not what the salesman would try to make you think. It was nothing to compare with “Charley’s Aunt” or “Up In Mabel’s Room." If you can get it at a fair price run it ; it is worth showing. Played July 7. Seven reels. — James A. Banks, Lyric theatre, Saratoga, Wyo. — General patronage. SUN UP: Special cast — 19%. Very poor. I pulled it after one night. Played November 26. Six reels.— Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. MIKE : Sally O’Neil— 75%. Great. Charlie Murray and Ford Sterling are a great comedy team. Sally is very cute in this picture. The story is exceptionally good and directing is perfect. Seven reels. — P. C. Schram, New theatre, Kalamazoo, Mich. — General patronage. THE FLAMING FOREST: Special cast — 50%. A Curwood story made into a very good picture and not spoiled by too much footage. Played December 18. Seven reels. — H. E. Partrick, Palace theatre, North Rose, N. Y. — General patronage. THE NAVIGATOR: Buster Keaton— 72%. Good comedy and pleased those who saw it, but alas, not very many saw it. Keaton's ability is recognized but he hasn’t been worked up here. Played December 3-4. Seven reels. — Howard F. Matthews, Haree theatre, Caldwell, Idaho. — General patronage. DON’T: Sally O’Neil — 72%. Fine comedy. Will bring laughs from the hardest nut in town. Played December 16. — M. G. Lee. Lee theatre, Eufaula, Ala. — Small town patronage. MONTE CARLO: Special cast— 65%. Had many favorable comments on this. Seven reels. — P. C. Schram, New theatre, Kalamazoo, Mich. — General patronage. HIS HOUR: John Gilbert — 85%. John Gilbert is very good. Film in terrible shape. Managed to get through two evenings with it. Pleased