Exhibitors Herald (1926)

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EXHIBITORS HERALD 55 January 8, 1927 on account of the low cost of cotton, we will not do over 75 per cent of what we did last year, and the year before. How then can we take the present receipts and compare them with record breaking pictures of last and year before last and give them a fair percentage. This little picture, while a little old, was good and everybody was well pleased with it. This was about a 90 per cent picture that registered about 60 per cent at the box office owing to the cotton market. Played Nov. 1 and 2. — Frank Brock, Grand theatre, Okolona, Miss. — Small town patronage. LET’S GET MARRIED: Richard Dix— Boys, bank on this one ; it’s a knockout ! Good all the way through. The first time we have run Dix pictures, but will run more if they are all like this. Seven reels. — Harry D. Goold, Rex theatre, Franklin, Nebr. — General patronage. LET’S GET MARRIED: Richard Dix— Great picture and a small crowd. If folks had known that this is one of the comedy hits of the year everybody would have been on deck. Anybody who doesn’t laugh at this one must be sick. Six reels. — D. H. Dorchester, Community Center, Southbury, Conn. — Small town patronage. LET’S GET MARRIED: Richard Dix— We are somewhat late in running this picture, and many have reported well on it, but I want to emphasize one point which has been overlooked before. It is clean, good wholesome comedy that the whole family will enjoy. Let’s take up the slogan “Make Pictures Clean” and let every exhibitor that reports on pictures always state whether a picture is clean or foul. Seven reels. — A. J. Steggall, Cozy theatre, Fayette, la. — General patronage. LET’S GET MARRIED: Richard Dix— We played this one Saturday and it is not a good Saturday picture for rural towns. Several walked out on it and I think it went over the heads of lots of others. But it is a good farce comedy and the wedding is a scream. — A. N. Miles, Eminence theatre, Eminence, Ky. THE LUCKY LADY: Greta Nissen— A dandy little picture that pleased my patrons. Business fine considering present conditions. Played Nov. 24. — Frank Brock, Grand theatre, Okolona, Miss. — Small town patronage. THE LUCKY LADY: Special cast— 45%. Good, interesting society Mythical Kingdom play, but Lionel Barrymore and William Collier keep people away ; they are as popular as the smallpox in this town. We took our usual Paramount loss. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. VOLCANO: Bebe Daniels — A fine program show from Paramount. The Volcano was picturized very well all the way through. Miss Daniels, I’ll send you the postage for a photo if you haven’t it. I want a picture. Your popularity is increasing in this town. Five reels. — C. A. Anglemire, Y theatre, Nazareth, Pa. — General patronage. VOLCANO: Bebe Daniels — Just a fair program picture not up to Bebe Daniels’ standard of entertainment. Give her the right stories and she will always make good. — Bert Silver, Silver Family theatre, Greenville, Mich. THE RUNAWAY: Clara Bow— Satisfactory. Seven reels. — Giaeoma Brothers, Crystal theatre, Tombstone, Ariz. — General patronage. THE NEW KLONDYKE: Thomas Meighan— Toll the bells ! Tommy is dead ! Ruined by Lasky’s poor pickings. Lost more on this than on any play in two months. — Philip Rand, Rex theatre, Salmon, Ida. THE CANADIAN : Thomas Meighan — While this is somewhat better than usual, they still seem to be at sea as regards a story for him. Our humble opinion is that .scenically they located this picture wrong. A better background would have improved it a lot. However, they were exercising their rights when they didn’t consult us on location. Played December 9, 10, 11. — Clark & Edwards, Palace theatre, Ashland, O. — General patronage. DIPLOMACY : Blanche Sweet — Not enough action in this. Clean entertainment and simple. Very mediocre. — Mrs. Edgar Adams, Palace theatre, Memphis, Tex. WET PAINT : Raymond Griffith — This is a scream. It is so absolutely silly you can’t help but laugh. The title hasn’t a thing to do with the picture. Don't use the 6-sheet on this picture, for the lion episode is not in it. Seven reels. — A. N. Miles, Eminence theatre, Eminence, Ky. IT’S THE OLD ARMY GAME: W. C. Fields — A fair comedy with W. C. Fields supplying the laughs. Miss Louise Brooks was also in this. By the way, she might send her photo if it Is not too much trouble. Her appearance on the screen certainly put this over. Seven reels. — C. A. Anglemire, Y theatre, Nazareth, Pa. — General patronage. THE MAN WHO FOUND HIMSELF: Thomas Meighan — A very good picture, only rental was too high. I lost money on it. Seven reels. — Robert W. Hines, Hines theatre, Loyalton. S. D. — General patronage. NELL GWYNN: Dorothy Gish— Well, well, after Canada rejected this film I really expected to see something very naughty. It was not there, but the picture I liked very much and I think it will please the majority. Miss Gish does good work. — S. H. Rich, Rich theatre, Montpelier, la. — General patronage. PADLOCKED: Special cast — One everybody should see but won’t. Business poor. A great picture. Get your reformers in to see it if possible— I did not. Would class it as good. — R. S. Wenger, Miami and Victory theatres. Union City, Ind. — General patronage. THE GREAT GATSBY: Warner Baxter— Better lay off this one, fellows, if you have high class patronage. Pretty raw in spots. Paramount will do good to average 50 per cent in this block. — R. J. Speck, Kenwood theatre, Chicago, 111. — High class patronage. FORLORN RIVER: Jack Holt— Just another picture. Seven reels. — N. M. Emmons, Eagle theatre, Eagle River, Wis. THE RAINMAKER: Ernest Torrence— A failpicture that failed to draw them in. Admission 10-25. Played December 6. Seven reels. — Harry D. Goold, Rex theatre, Franklin, Neb. TONGUES OF FLAME: Thomas Meighan— A good picture but did not draw for Friday night. — A. C. Betts, Powers theatre. Red Creek, N. Y. — Small town patronage. FASCINATING YOUTH: Junior Stars— Personally, I liked it. These youngsters will be heard from later on. — S. H. Rich, Rich theatre, Montpelier, la. — General patronage. THE ANCIENT HIGHWAY: Special cast — Good picture. — F. I. Thompson, Strand theatre, Curwensville. Pa. — Small town patronage. MANNEQUIN: Special cast — Very good story; also acting good. Better than some specials.— F. I. Thompson, Strand theatre, Curwensville, Pa. — Small town patronage. THE SONG AND DANCE MAN: Tom MooreGood picture that drew no extra business but satisfied. Played November 16, 17. — T. F. Murphy, Shuler theatre, Raton, N. M. GOOD AND NAUGHTY: Pola Negri— This is the first picture with this star we have shown since “Forbidden Paradise.” This drew better than the former picture, possibly on account of Ford Sterling, but Miss Negri is very good too. — A. N. Miles, Eminence theatre. Eminence, Ky. ALOMA OF THE SOUTH SEAS: Gilda Gray — A beautiful picture with an interesting story very well done. One of the patrons said, “The storm scenes alone were worth the price of admission.” Played November 28-29. Seven reels. — George Benson, Community theatre, Minneota, Minn. — Small town patronage. PATHS TO PARADISE: Raymond Griffith— I enjoyed this picture very much and so did my patrons, and they told me so. However, some failed to get on to the idea of the story. Should please any small town audience. Seven reels. — J. W. Woodman, Gem theatre, Frederick, S. D. — Small town patronage. THE THUNDERING HERD: Jack Holt — Many of my patrons said better than “The Vanishing American,” and it cost me less than half as much and no divy, so made some money. A big Western you need not be afraid to buy. Seven reels. — J. W. Woodman, Gem theatre, Frederick, S. D. — Small town and farmer patronage. THAT ROYLE GIRL: Carol Dempster — A good picture but priced too high for the small attendance it drew. — A. C. Betts, Powers theatre. Red Creek, N. Y. — Small town patronage. SEVEN KEYS TO BALDPATE: Douglas MacLean — Not much drawing power. MacLean is a good comedian, but he did too much posing in this picture. I thought it was rather long drawn out and would have been better in five reels. Seven reels.— J. B. Carter, Electric theatre, Browning, Mo. STAGE STRUCK: Gloria Swanson — Went back and picked up this old one. Would consider it the worst picture that was ever made. Silly, disgusting and nothing a Swanson fan would expect. Technicolor scenes were all that saved it. Played Nov. 12. — Frank Brock, Grand theatre, Okolona, Miss. — Small town patronage. MOANA: Special cast — Interesting to the highbrows and that’s all. It is a good educational picture but not good for entertaining purposes. Seven reels. — C. A. Anglemire, Y theatre, Nazareth, Pa. — General patronage. VARIETY : Special cast — Good entertainment. Some of your long-faces will squeal, but nothing to be ashamed of. Business off. Would class as good entertainment. Nothing to get excited about. — R. S. Wenger, Miami and Victory theatres, Union City, Ind. — General patronage. THE PONY EXPRESS: Special cast — Another good picture for any house to run. Ten reels. — Geo. and O. White, Starland theatre, Stockbridge, Mich. — General patronage. WOMAN HANDLED: Richard Dix — One of our best Dix pictures, and I count them as good a drawing card as there is. His pictures are all clean and he is a manly type. Story here is fine. Fine comedy. Six reels. — D. H. Dorchester, Community Center, Southbury, Conn. — Small town patronage. Pathe STOP, LOOK AND LISTEN : Larry Semon — This picture was substituted for “The Freshman.” For me, I would rather see it than “The Freshman,” and everybody was well pleased. If your patrons like comedy and action you can’t go wrong. It’s good all the way through. Six reels. — C. E. Longacre, Dixie theatre, Dickson, Tenn. — General patronage. STOP, LOOK, LISTEN : Special cast — A good slapstick comedy. Drew good business at usual admission. Six reels. — H. M. Ritz, Strand theatre, Lamont, la. — Small town patronage. STOP, LOOK AND LISTEN: Larry Semon— This will please Larry’s fans, as well as any others who may come to see it. Has a lot of clever gags and the last two reels will keep ’em laughing. More comedy in one reel of this than in the whole seven reels of some comedies I might mention. Six reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE SEVENTH BANDIT: Harry Carey— An average Carey picture. Will please his fans. Played Nov. 27. Six reels. — William E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE CODE OF THE NORTHWEST: Special cast — A tame Western drama. Absolutely failed to please anyone. Knocks from practically everyone that saw same. Business rotten. — Ed C. Curdts, Bijou theatre, Greenville, S. C. DYNAMITE SMITH: Charles Ray— This show was a great disappointment to everyone. It was called rotten by nearly everyone who attended. Most people said if that’s what we’re going to show they’re not coming again. — J. W. Ryder, Jewel theatre, Verndale, Minn. HOT WATER: Harold Lloyd— Harold Lloyd at bat again in a high priced five reel (only) special. Too high priced, as usual. Harold must be a rich young man by this time. If he isn’t he had better have his manager examined. This play is a mother-in-law smash-up affair. Not as good as many but still it goes over very well indeed. And the kids nearly went crazy with fear and excitement when the supposedly dead mother-inlaw walks. We raised prices and got by. We also had to run in three extra reels of short stuff. — Philip Rand, Rex theatre, Salmon, Ida. THE FRESHMAN: Harold Lloyd— 100%. I realize it is too late to write on this picture, but I am writing this hoping that Lloyd will see it himself. It is not my fault that I had to run it so late. I tried to buy this picture out of the Memphis office for eighteen months without any results. During the eighteen months there were three salesmen here and when I would ask them to make me a flat price oor a split proposition the answer was always, “I will take it up with the office and have them write you.” But that is the last I would ever hear about it. Finally, the fourth time Mr. Salesman came, I made him an offer and he wrote me a contract and I dated the picture for the middle of football season and the office confirmed it. So the date came, but the print failed to show up. Then I drove down to Memphis and got them to make a settlement and redated the picture for Christmas day. I do want to say that “The Freshman” is the best picture Lloyd ever made, and I’m not spying this because I made money with it. It’s just got everything in it that everyone likes and they did not fail to stop and tell us so as they filed out. So if any of you fellows has had the luck that I have had in getting it you had better keep trying if you want to fatten your bankroll. Well, here it is in a nutshell. I ran “For Heaven’s Sake” out of the can and used it three days, 50-50, and used “The Freshman” one day and rented it flat and here is the difference: Grossed exactly seven times as much with "The Freshman” as I did the entire three days with “For Heaven’s Sake,” and I suppose everybody knows it rained all day Christmas day, but I started at 1 p. m. and ran continuous and after the first show we packed them up till II