Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Dec 1926-Mar 1927)
Leaf #:
000555
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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January 15, 1927 EXHIBITORS HERALD 65 Special to Hoot Gibson “CHIP OF THE FLYING U” Here we have a tale of laughter. That will raise the theatre's rafter; And the World for days thereafter Will shake its side in glee; For the scene is in Wyoming, Where the cattle are a roaming, And the cowboys in the gloaming Are a jolly crowd to see. Cowboy “Chip,” he hates the ladies, But the Boss’s “Sis” a jade is. And with “Chip” now raises Hades; So it goes from bad to worse. Oh, how “Chip” i9 getting jealous Of the “neighbor” also zealous, Who takes “her” driving, and they tell us. Breaks his arm, while she plays nurse. Then does “Chip” get in some “faking”; Falls from horse; his leg is aching; She, the “neighbor” now forsaking. Nurses “Chip” oh lucky lad l “Seventh Heavens” have an ending, “Chip” is caught in his pretending; “She” is mad ; the boss is sending Poor old “Chip” away— oh sad ! Then the ‘“dance” and “Chip” returning, Defies the boss (for love is burning) Tells “her” to choose (oh, “Chip” is learn •ng), And she whispers “ ‘Chip,’ it's you.” Then as Lorhinvar his lady Swept afar through forests shady. So our “Chip” a grand rush made he And away they’re lost to view. Short the tale, but oh how cheery ! Laugh at “Shorty,” “Slim” and “Weary”; You must see old “Weary’s” “dearie”; .Oh what fun and glee I Just a play from Life’s old pages; Just the play for all the ages; Just a play where pure fun rages; Just the play for you and me. — PHILIP RAND, Rex theatre, Salmon, Idaho. Two reels. — E. W. McClelland, Rex theatre, Gilman City, Mo. — Small town patronage. SMITH’S BABY : Good comedy and pleased. Two reels. — Ed C. Curdts, Bijou theatre, Greenville, S. C.— General patronage. SMITH’S VACATION: They are not the slapstick kind. They will please an intelligent audience. Two reels. — M. J. Babin, Fairyland theatre. White Castle, La. — General patronage. SWAT THE CROOK: Harold Lloyd — Film rotten and comedy not much. Two reels. — Z. E. Gooding, Palace theatre. Grand Ledge, Mich. — General patronage. TAKE YOUR TIME: A fair comedy. — Z. E. Gooding, Palace theatre. Grand Ledge, Mich. — General patronage. TAKE YOUR TIME: Ralph Graves — Not much of a comedy. House quite still during run. Played December 24-25. Two reels. — E. W. McClelland, Rex theatre, Gilman City, Mo. — Small town patronage. TELL ’EM NOTHING: Charley Chase— A fair comedy. Two reels. — Robert Kessler, Benn theatre, Philadelphia, Pa. — General patronage. WAR FEATHERS: Our Gang — Not up to the standard. Two reels. — Orris F. Collins, Capitol Majestic theatres, Paragould, Ark. — General patronage. WHEN A MAN’S A PRINCE: Ben Turpin— Not as good as usual Turpin comedy. Failed to make ’em laugh. Two reels. — Ed C. Curdts, Bijou theatre, Greenville, S. C. — General patronage. WISE GUY’S PREFER BRUNETTES: Hal Roach — A very good comedy. Two reels. — Robert Kessler, Benn theatre, Philadelphia, Pa. — General patronage. UNIVERSAL BUSTER’S MIX UP: Arthur Trimble — These Buster Brown comedies are all good. Two reels. — R. J. Williams, Pastime theatre, Johnson, Neb. — General patronage. THE COLLEGIANS: Special cast — No. 1. Boys, this is the best short subject money can buy. But why don’t they make them in about 7 reels ? Used this on an off night and business just about tripled for the night. Buy “The Col legians” and make yourself some dough. — J. B. Weddle, Walnut theatre, Lawrenceburg, Ind. — ■ General patronage. THE COLLEGIANS: Special cast — Used the first one on Christmas Day and it seemed to please, as my patrons like college stuff. Two reels. — M. J. Babin, Fairyland theatre, White Castle, La. — General patronage. DESPERATE DAN : Not the best these boys have out, but at that it isn’t so bad. Two reels. — R. J. Williams, Pastime theatre, Johnson, Neb. — General patronage. THE FRAMEUP: Fred Humes — If you have it bought, suppose you will have to play it. If you do not have it bought, don’t buy it. Two reels. — R. J. Williams, Pastime theatre, Johnson, Neb. — General patronage. HIS COLLEGE YELL: Neely Edwards— Good comedy. Edwards is always good and this little Hill girl can say more with her eyes than a whole fioek of some other would-be comedy actresses we could name can with their mouths. One reel. — R. J. Williams, Pastime theatre, Johnson, Neb. — General patronage. HONEYMOONING WITH MA: Charles KingPart of it is comedy. A good deal of it isn’t. Too much knock-down-drag-out stuff. Two reels. — R. J. Williams, Pastime theatre, Johnson, Neb. — General patronage. LET GEORGE DO IT: This was as good a comedy as we have been able to obtain in a long time. Give us more like it, that will get the laughs. Two reels. — W. L. Rockwell, Odeon theatre, Cottonwood Falls, Kan. — General patronage. MORTGAGED AGAIN : Arthur Lake — This one gave good satisfaction. One reel. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. NEVER AGAIN : Joe Murphy — Good. Give us more like it. These comedies are building up our crowds here. Two reels. — W. L. Rockwell, Odeon theatre. Cottonwood Falls, Kan. — General patronage. OUTLAW LOVE: Josie Sedgwick — Very satisfactory short Western. Two reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. PAINLESS PAIN: Wanda Wiley — It gave everyone a terrible pain, who was compelled to sit through it. Never got one single cackle. Two reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. PLAYING THE SWELL: Wanda Wiley— Not so bad. Could be a whole lot worse and could be a whole lot better. Two reels. — R. J. Williams, Pastime theatre, Johnson, Neb. — General patronage. QUICK ON THE DRAW: Fair Western but good photography. Used as a filler. Two reels. — ■ Ed C. Curdts, Bijou theatre, Greenville, S. C. — General patronage. RIDIN’ FOR LOVE: Jack Mower — Good short Western. Good comedy. Pleased. Two reels. — Ed C. Curdts, Bijou theatre, Greenville, S. C.— General patronage. SNOOKUMS’ MERRY CHRISTMAS: Snookums — Fine. Used it Xmas Day. Had someone ask Snookums’ age. Would like to know myself. Come on, Lovey and Dovey, tell it. Two reels. — F. Haygood, Grand theatre, Waynesboro, Ga. — Small town patronage. WIDE OPEN FACES: Charles Puffy— Here is another good one from Charlie. One reel. — R. Duba, Royal theatre, Kimball, S. D. — General patronage. MISCELLANEOUS BOBBY’S DAY OUT: Bobby Ray— Fair comedy. Two reels. — Ed C. Curdts, Bijou theatre, Greenville, S. C. — General patronage. THE FUNNY PAPER: Joe Rock — A good imitation of characters in the funny paper. Good. Two reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. HELPFUL AL: Just fair. — A. C. Betts, Powers theatre. Red Creek, N. Y. — Small town patronage. MAKING OF A KING: A service; that’s about all. Three reels. — Robert Kessler, Benn theatre, Philadelphia, Pa. — General patronage. MY OLD KENTUCKY HOME: (Red Seal) Song Cartune — Always good. One reel. — Robert Kessler, Benn theatre, Philadelphia, Pa. — General patronage. MY BABY : A funny comedy, that’s all. Two reels. — Ed C. Curdts, Bijou theatre, Greenville, S. C. — General patronage. POOR KID: Baby Peggy — Not as good as many of the Baby Peggy comedies, but better than the general run of ordinary comedies. Two reels. — C. E. Hopkins, The Hopkins theatre. Cotter, Ark. — Small town patronage. system of Completely Controlled Ventilation I can be tuned to every degree of temperature WINTER SUMMER SPRING and FALL 1vhen 'Uih&fi g? needed mail the coupon g^et the facts Date. Arctic Nu-Air Corporation 818 State-Lake Building Chicago, Illinois Please give me the facts on Completely Controlled Ventilation. Address