Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Dec 1926-Mar 1927)
Leaf #:
0001049
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 19, 1927 EXHIBITORS HERALD 65 LOCO LUCK: Art Acord — A fair Western that pleased my Western fans. Good for Saturday showing. Played January 29. Five reels. — • E. A. Armistead, Lyric theatre, Easley, S. C. — General patronage. LOVE’S HURDLE: Junk is all I can say. Bought 1926-27 Excuse Maker series and they sent me one that I ran two years ago out of 1924 series, so that’s the way they treat a small town Western fellow. From the Sioux Falls exchange. Two reels. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. MIXED BRIDES: Wanda Wiley— Why will they put Wanda in stuff like this? Why don’t they give her a chance in a feature picture where she could play to advantage ? Two reels. — W. T. Davis & Son, Rialto theatre, Sharon, Wis. — General patronage. NEWLYWED’S BABY; LET GEORGE DO IT; BUSTER BROWN, JANE: Here this year are comedies that are fine, and suit the people all the time. We think they are great. Come and bring more of them. That is what they tell me. — F. N. Harris, Amuse theatre, Hart, Mich. — General patronage. NEWLYWED’S NEIGHBORS: Snookums— Snookums great, but won’t be long until they get tired of him. Same as with “Our Gang.” Good for 6mall folks. Two reels. — Rudolph Duda, Royal theatre, Kimball, S. D. — General patronage. SCANDAL HUNTERS: A1 Art— Just will get by as a comedy. Two reels. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. SNOOKUMS’ OUTING: A great comedy. This little tot sure is a wonder. Two reels. — James D. Kennedy, Apollo theatre, Indianapolis, Ind. — General patronage. SNOOKUMS’ PLAYMATES: Another Snookums comedy that will register 100 per cent. Two reels. — James D. Kennedy, Apollo theatre, Indianapolis, Ind. — General patronage. SNOOKUMS’ TOOTH: Snookums — A good average for this series. Two reels. — A. J. Steggall, Cozy theatre, Fayette, la. — General patronage. SHOOT ’EM UP KID: Just an ordinary two reel Western. — Wm. Wiske, Community theatre. Red Granite, Wis. — Small town patronage. MISCELLANEOUS CHICKEN CHASER: Krazy Kat — This was a very interesting one reeler. It was enjoyed by young and old. — J. D. Hall, Legion theatre, Gann Valley, S. D. — General patronage. STRICKLY KOSHER: There are 12 of these comedies that are distributed in Texas by specialty Film Co. and they are good. Two reels.— Aubrey Swearingen, Crescent theatre, Woodville, Tex.— General patronage. THE EAGLE: Rudolph Valentino — -70%. Pleased a full house. Made money on this. Played November 29-30. Six reels. — George Khattar, Khattar’s theatre, Sidney, N. S., Canada. — General patronage. THE SON OF THE SHEIK: Rudolph Valentino— 60%. About the best picture Valentino ever gave to the screen. Played and advertised this big and it failed to get the crowds expected ; nevertheless, it pleased 100 per cent. Played December 20-21. Six reels. — George Khattar, Khattar’s theatre, Sidney, N. S., Canada. — General patronage. THE SON OF THE SHEIK: Rudolph Valentino— 50%. Cold weather but at that got all I figured the picture was worth. Played December 13-14. — Roy Culley, Pastime theatre. Medicine Lodge, Kan. — Small town patronage. Book from Film Epics (Special to the Herald) NEW YORK, Feb. 15.— P. F. Collier & Son Company this week announced the publication of “Masters and Masterpieces of the Screen.” 4 Theatres Open in Tulsa and Vicinity ( Special to the Herald) TUFSA, OKLA., Feb. 15. — Among theatre openings in this vicinity recently are those of A. M. Cauble, Tulsa; Jesse Marrin, Jenks, Okla. ; L. M. Campbell, West Tulsa, and Fred Carney of Marked Tree, Ark. Scenes from “The Collegians,” a Universal Junior Jewel directed by Wesley Ruggles. George Lewis is starred. Clive and Bridenbecker are chief cameramen. Purely Personal ( Continued from page 45) ers has been settled. . . . Maxine Ro han, biller at Pathe exchange, has left for several month’s rest on physician’s orders. . R. M. MacDonald, formerly with the Rialto at Vallejo, will open the Home Circle theatre in Taft, Cal., about March 1. MIL WA UKEE MILWAUKEE. — Frank Welter, owner of the Grand Opera House and the Bijou at Wausau, will start building a new theatre in Wausau not later than April 15. . . . Steve Dorece expects to open his new theatre in Racine by the 15th of March. . . . The Venetian theatre, a new Universal house here will open within a few weeks. . . . John Eusibio of Caspian, Mich., will start operation of his J. Leo Meehan, director, and Balboni. director. Meehan has completed “Mother,” the name role of which is played by Belle Bennett for F. B. O. new $20,000 State theatre soon. It will seat 500. ... At a dinner at the Elks club, the M-G-M Efficiency club re-elected the following officers: Sam S'hurman, president; Miss R. M. Grant, vicepresident; Miss Viola Rasch, recording secretary; R. J. Sickels, treasurer; and Leslie Jacques, sergeant-at-arms. S. A. Shirley was elected honorary president. . . . Sam Ludwig has been appointed acting manager of the Radio theatre which was sold by the Goetz Brothers to I. Dexter. . . . Len Brown, formerly mana ger of Fischer’s Appleton theatre, is now managing the Parkway in Madison. . . . Paul Schultz, former Fox representative, is now operating the Orpheum at Hancock, Mich., and the Star at Houghton, Mich. . . . Excavating work for Al. Picker’s new theatre at Ironwood, Mich., has begun. . . . George Bauch, pioneer thea tre man of Milwaukee, has sold his Mirth theatre to Saxe Amusement Enterprises and is on the road for the Mid-West Distributing company. . . . The Ray Smith Theatre Supply company has been selling a great number of Acme projectors throughout W i sc o n s i n. . . . Paul Schnorenberg of Hartford, Wis., formerly organist at the Opera House, has accepted a position as organist with Saxe. . . . The Irving H. Benesch company of Milwaukee, is planning to erect a new $75,000 theatre building at Marshfield, Wis. The Theatre ( Continued from page 44) Am enclosing a sample of our newspaper advertising; also a card mailed to our patrons. The card, more interesting of the two exhibits, is a plain postal bearing this wording: Hoopeston, Illinois. Dear Patron : We don’t know who Vicente Blasco Ibanez had in mind when he described the characters of Elena, Robledo, Manos Duros, M. Fontenoy and Canterac in his famous fiction seller, “The Temptress” who they were that inspired him to write that powerful story but it seems to us that the story was woven specially for Greta Garbo, Antonio Moreno, Roy D'Arcy, Marc McDermott and Lionel Barrymore. Fred INiblo has taken this remarkable word picture of the author, and infused it with life and power. He has produced a photoplay extraordinary with vivid scenes of romance and intrigue in the flaming countries of Europe and South America. We recommend this newest Metro-GoldwynMayer production with reserve. The thrilling whip battle will linger long in your memory. It's different! Monday and Tuesday, January 10-11. Very truly yours. LORRAINE THEATRE. P. S. “FAUST,” with Einil Jannings, Wednesday and Thursday, January 12-13 also has our personal endorsement. N. Ye Issues Vitaphone Incorporation Papers (Special to the Herald) ALBANY, N. Y., Feb. 15. — Warner Brothers Vitaphone Corporation was among companies associated with the motion picture industry that were incorporated in week of February 6 in New York state. Other companies that incorporated were: Great Events Productions, Inc., $1 0,000 ; Royal Production Screen Company, Inc., capitalization not specified; Dux Film Producing Co., Inc., $50,000; The Wheaton Theatre, Inc., $20,000; Baylis Productions, Inc., $20,000; Darmour Productions Corporation, $150,000; Fedak Productions, Inc., $35,000; Nocahe Amusement Corporation, $10,000. U Gets Own Exchange System for Germany (Special to the Herald) NEW YORK, Feb. 15. — Universal will have its own exchange system in Germany with the general office in Berlin and branches in Leipzig, Frankfort, Munich, Dusseldorf and Hamburg.