Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Dec 1926-Mar 1927)
Leaf #:
0001388
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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64 EXHIBITORS HERALD March 12, 1927 Garrick Presentations Prologue Pictures Presented GARRICK (Duluth, Minn.) presentations prologue pictures presented. The presentation for “Tin Hats” (M-G-M) opened with a male trio doing a harmony number, closing with the ballet on for steps with the men against a second drop, other individual entertainment numbers intervening. Three reels. — Wilcox and Miller, Lake View theatre, Lake View, La. — General patronage. SHOULD HUSBANDS MARRY: Alice Day— A good comedy. Two reels. — Robert Kessler, Benn theatre, Philadelphia, Pa— General patronage. SMITH’S VISITOR: Mack Sennett — A very good comedy. Two reels. — Robert Kessler, Benn theatre, Philadelphia. Pa.— General patronage. STOP, LOOK AND LISTEN: Mary CarrPleased our patrons very much. Five reels. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. WHO’S MY WIFE: — A real good comedy. Two reels. — Z. E. Gooding, Palace theatre, Grand Ledge, Mich. — General patronage. YOUR HUSBAND’S PAST: — Good. Two reels. — Z. E. Gooding, Palace theatre, Grand Ledge, Mich. — General patronage. UNIVERSAL BUSTER’S HEART BEAT: Buster BrownBuster, Mary Jane and Tige are always good and please both young and old. Two reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. BUSTER HELPS DAD: Buster Brown — Good. Two reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. BUSTER WATCH TIGE: —A good Buster Brown. Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich. — -General patronage. THE COLLEGIAN: George Lewis — This is a wow, if the other nine are as good as this one, don’t let them go by without buying them. You might know what to look for with Cecil B. DeMille in on the starting of it. Two reels. — W. L. Rockwell, Odeon theatre. Cottonwood Falls, Kan. — Small town patronage. DAREDEVIL DAISY : Edna Marion — a pretty good comedy, they liked it. Two reels. — F. J . Hollaren, Scenic theatre, Elkton, S. Dak. — General patronage. DARE DEVIL DAISY: —Good. Two reels.— L. C. Bolduc Bijou theatre, Conway, N. H. — General patronage. DEFEND YOURSELF: Dorothy Drew— Fair crook story. Five reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. THE FIGHT THAT FAILED: —Lots of boxing in this one, and not as many laughs. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. FLYING WHEELS: Wanda Wiley — Good tworeel comedy from Universal. We don’t get many good ones from Universal, but this was an exceptional one. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. HAM AND EGGS: Regular Kids — A good comedy something like “Our Gang,” and just as good. Two reels. — H. C. Mauler, Liberty theatre, Pleasanton. Nebr. — Small town patronage. HOME COOKING: Monty Banks — They laughed and howled at this very good comedy. Two reels. — H. C. Mauler, Liberty theatre, Pleasanton, Nebr. — Small town patronage. JANE’S ENGAGEMENT PARTY: Wanda Wiley — The best comedy we have had in this series. Miss Wiley don’t seem to hit with our patrons, however. Two reels.— -A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. JANE’S INHERITANCE: Wanda Wiley— A good average comedy. Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE LAST LAP: A very, very good series. Our patrons are always asking for them. Two reels. — Robert Kessler, Benn theatre, Philadelphia, Pa. — General patronage. LET GEORGE DO IT: “Why George”— Very good comedy. Two reels. — G. H. Dennis, Liberty theatre. Weeping Water, Nebr. — General patronage. LOVE’S HURDLE: A fair comedy. Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich.— General patronage. MAKING GOOD: It seems they’re getting better all the time. Two reels. — Robert Kessler, Benn theatre, Philadelphia, Pa. — General patronage. MONTY BANKS COMEDIES: Always good, not a poor one yet. — 11. C. Mauler, Liberty theatre, Pleasanton, Nebr. — Small town patronage. MOTOR TROUBLE: Good and funny. Two reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. MOTOR TROUBLE: A fair comedy. They don’t take to slap stick stuff much. Two reels. — F. J. Hollaren, Scenic theatre, Elkton, S. Dak. — General patronage. NEWLYWEDS BUILD: Snookums— Snookums, Lovey and Dovey have an awful time in this one. Lots of laughs. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. NIZE MONKEY: Fair. Two reels.— L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. NOT GUILTY : Charley Puffy — Fairly good short comedy. One reel. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. What to Do with “Shelf” Reports Reports on pictures shelved, important as they are, hardly come under heading of “What the Picture Did for Me.” Nor the equally important reports on pictures seen but not exhibited in the theatre of the exhibitor reporting. Accordingly, T. O. Service has been prevailed upon to publish reports of this character in his elastic but otherwise pretty good “Service Talks” department. ON THE BEACH : Good. Two reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. PIONEER BLOOD: Fred Gilman — Pretty good little Western which pleased the Western fans. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronge. THE SMASH UP : This was better than some of the Gump comedies which we have used, but still is not a first class comedy. Two reels. — W. T. Davis & Son, Rialto theatre, Sharon, Wis. ■ — General patronage. SNOOKUM’S BUGGY RIDE: Very good comedy. Pleased all. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. SNOOKUMS IN QUARANTINE: Good comedy. The kid is a crackerjack. Two reels. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. SNOOKUM’S OUTING: A very funny Snookum comedy. Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. STRETCH IN TIME: Mutt and Jeff— Fairly good cartoon comedy. One reel — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. SWEETHEART DAZE: Neely Edwards — Not much comedy value in this one. One reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. THERE SHE GOES: Wanda Wiley — Again Wanda was wasted on this 6tuff, when she could be a real star if they would give her a chance. Don’t book it. Two reels. — W. T. Davis & Son, Rialto theatre, Sharon, Wis. — General patronage. THE OPTIMIST: Charles Puffy — Just fair. One reel. — R. J. Williams, Pastime theatre, Johnson, Neb. — General patronage. Where to Find What You Want to Know (Continued from page 45) Two Gun Man, The — July 10, P. 79 Uneasy Payments Feb. 19, P. 47 Unfair Sex, The Oct. 2, P. 95 Unknown Cavalier, The Nov. 13, P. 59 Unknown Soldier, The — June 19, P. 55 Unknown Treasures July 10, P. 81 Up in Mabel’s Room July S, P. 53 Uppercuts — — Sept. 25, .P 67 Valley of Bravery, The June 12, P. 98 Vision, The June 26, P. 45 We’re in the Navy Now -Nov. 20, P 55 West of Broadway — — Oct. 16, P. 62 When a Dog Loves — — — Feb. 12, P. 53 White Black Sheep, The Dec. 11, P. 49 Who Hit Me Aug. 7, P. 81 Who’s My Wife? July 10, P. 80 Who’s Who Aug. 28, P. 59 Wife Shy Oct. 16, P. 62 Wise Guy, The June 5, P. 64 Wolves of the Air Jan. 22, P. 45 Woman’s Heart, A — Oct. 9, P. 61 Yankee Clipper, The — Jan. 22, P. 45 You’d Be Surprised Aug. 14, P. 52 foung April Aug. 28, P. 60